Jose E. Abascal Di Giulio Email & Phone Number

Turin, It

Kuala Lumpur, My

As an accomplished professional in the dynamic world of EMEA regional marketing, revenue management, innovation, commercial excellence, and customer service, I'm dedicated to driving growth and delivering exceptional value for Petronas Lubricants International.With a proven track record of developing and executing strategic marketing campaigns that resonate across diverse markets, I have consistently propelled our brand to new heights. My passion for innovation and commitment to commercial excellence have allowed me to steer teams towards operational excellence and profitability.In an era where exceptional customer service is paramount, I take pride in championing customer-centric strategies that enhance loyalty and satisfaction. My journey at Petronas Lubricants International is a testament to my dedication to achieving sustainable revenue growth while maintaining unwavering focus on superior customer experiences.I thrive on the challenges and opportunities that come with navigating the complex EMEA landscape, and I look forward to continuing my journey of driving success for Petronas Lubricants International.

Kuala Lumpur, My

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia.Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 100 markets globally.Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 28 countries, managed through regional offices in Kuala Lumpur, Beijing, Turin, Belo Horizonte, Chicago and Durban.PETRONAS Lubricants International is the technical resource behind PETRONAS’ Technical Partnership to the MERCEDES AMG PETRONAS Formula One Team, and is responsible for the design, development and delivery of the Fluid Technology Solutions™- with customised lubricants, fuel and transmission fluids to power the Silver ArrowsCurrently ranked among the top 10, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company at the forefront of the industry.

Bogota, Cmarca, Co

Dicermex is one of the largest importers and distributors of luxury wines and spirits with national reach, representing brands as Bacardi, Lucas Bols, William Grants & Son, Remy Martin, Medici group, Wines from Chile, Argentina, Italy and Spain.Since December my focus has been in the turnaround the business, increasing sales in the key brands by 55% monthly versus the same month last year bringing am updated approach incorporating digital marketing and portfolio and channel strategy Raised Customer Satisfaction Index (CSI) from Needs / Transactional mode to Best in Class within ninety days of taking over GM and delivering positives resultsRestructured all departments for efficiency and staffed all vacant positions with qualifiedPrepared and negotiated contracts for key house of brands as Bacardi, Bols, Remy Martin, Perrier, Licor 43, Medici Sparking Wine, Cono Sur Wines and local portfolioReduced inventory sand out of stocks from near max limits to the best results in cash management.Qualifications, skills and qualities include:Leadership and People Management - attract, motivate, coach and develop team membersProject Management - manage successful projects, risks, costs and project teamsFinancial Management – P&L accountability, budget, forecast, review financial statements and manage business metricsCommunication - communicate, project voice, speak with senior management and presentBusiness Management - understand the strategy, decision-making, workflow and vital business function for growth

Us

WSI- World’s largest and most innovative digital marketing agency, offers a full suite of services to local businesses, able to offer local/regional businesses the option of leveraging WSI’s global expertise, specialist partner network, and advanced digital marketing methodologies to achieve their marketing and sales goals. Headquartered in Toronto, Canada, WSI is uniquely positioned as a one-stop-shop for all digital marketing needs of its clients located in 80 countries across the world.As a Certified WSI Digital Marketing Consultant, leveraging on the company’s proven technologies to tailor digital marketing solutions for businesses combined with a massive experience in field. Own digital marketing strategy and campaign execution for the several customers by devising and managing targeted marketing campaigns (social and digital media, paid search, content strategy, lead nurture & CRM pipeline management) coupled with online customer experience.Business Consultant• Alpina (dairy company) - Transforming commercial decision-making process and the channel penetration by developing sales | marketing and Retail Business dashboards managing big data and making the information available online with a chatbot for the sales team.• Guatemala (industrial Licorera de Guatemala, owner of Zacapa Brand) - Innovation process assessment and pipeline development for the next 3 years, presented to the board with positive feedback• Strategic plan to compete in Colombia; Heineken | Central Cervecera Colombia, requested a workshop to identify the best way to enter and compete in the local market, the workshop resulted into a channel and brand strategy that will be implemented in 2019• GPStrategy (BI and Big Data) company: working on identifying the value proposition and transforming the whole organization into a customer-centric bu reshaping the process (from customer back) while building the core capabilities in the key accounts and commercial team

Perrysburg, Ohio, Us

Leaving my comfort zone behind, I transitioned into this highly strategic marketing and business development role from the consumer packaged goods industry to B2B. With a trend of customer attrition to tackle, my goal was to overhaul the marketing organization, creating a centralized, synergistic, and customer-driven one to earn back our valued customers’ trust.TOP CONTRIBUTIONS►Dissected the customer journey and then built a new 3-year strategy that addressed our weaknesses. Reconditioned the sales, marketing, and business development organization to put the customer first, and focused on customer experience analytics to measure our success.►Brought focus to CAPEX and marketing investments, concentrating on product management and innovation initiatives for Coca-Cola and InBev that would lead to the greatest impact.►Recognized the diverging needs of radically different customers and modified our commercial approach by customer type. Created an e-commerce platform and e-catalogue that propelled us into the white space of smaller-scale markets, enabling us to reach 75% of the customer base.►Delivered gains in the double-digit millions within just 6 months by incorporating wholesalers and distributors into the business model, while developing strategies in spirits to cut costs dramatically while improving quality.►Developed integrated value propositions based on optimal pricing, volume, and premium mix strategies that better met the needs of a changing demographic and grew the premium portfolio.►Turned the sales organization into a well-oiled growth engine, increasing prospect-to-lead conversion by 57% and lead-to-customer conversion by 16%.CORE COMPETENCIES STRENGTHENED Customer-Centricity | Market-Driven Strategy | Route-to-Market | Digital Strategy | Change Leadership| Performance Optimization | Sales & Marketing Excellence | Marketing Analytics | Portfolio Strategies | Business Development | E-Commerce | Revenue & Profit Growth

Woking, Surrey, Gb

In this newly created role, I was tasked with recreating the innovation life cycle that was previously decentralized among 7 country managers. Conscious that innovation is not about merely transmitting great ideas in a top-down fashion—it’s about building a team of innovators—I created a fast-paced, growth-oriented innovation process within just 8 months. This initiative became the gold standard by acquiring company ABI and was rolled out globally.TOP CONTRIBUTIONS►Led the build-out and launch of the Regional Innovation Center—a breakthrough achievement for the company. The Center comprised a team of innovation evangelists passionate about enterprise profitability and experts in converting consumer insights into new product and commercialization strategies.►Created a comprehensive innovation process that included design, development, and deployment, benefited from knowledge sharing, and eliminated duplicated efforts.►Focused marketing expenditure on game-changing initiatives. Delivered 45 projects including 6 major breakthroughs. Delivered massive cost savings and surpassed innovation net product revenue expectations.CORE COMPETENCIES STRENGTHENEDCapability Building │ Organizational Launch │ Innovation Process Development │ Focused Marketing │ Change Management │ Strategic Influence │ Business Process Improvement │ Revenue & Profit Growth │ Global Team Leadership │ Resource Maximization

Woking, Surrey, Gb

Far beyond the capacity of a Marketing VP, I wore many “hats” during this role: trusted advisor to the GM and Regional President, identifying portfolio opportunities to maximize performance; brand builder with a bird’s-eye view of business and solid P&L experience; and capability builder with an eye toward long-term performance gains.In this role, I became an expert in segmentation, delivering top- and bottom-line impact, while derisking an enterprise that was overly dependent on a single SKU. No less important, we began to tap into the unmet needs of consumers, offering them more choices.TOP CONTRIBUTIONS►Identified performance-maximizing opportunities related to Occasion, Brand, Price, Packaging, and Channel Architecture. Rolled out 10 innovation projects that increased market penetration by 7%. Launched 5 new brands, and 15+ packs, including iconic global Miller brands.►Strengthened the consumer voice by opening up 24-7 digital platforms to engage with them. Increased web traffic 30% and Facebook engagement 79%.►Delivered explosive growth to the premium brand, while helping teams concerned with cannibalization to see the greater picture of enterprise growth.►Brands launched positioned through Digital Marketing strategy and Social Media Campaign in a highly restrictive environmentCORE COMPETENCIES STRENGTHENEDPerformance Maximization │ Portfolio Strategy │ Digital Marketing │ Consumer Insights │ Revenue Growth │ Strategic Influence │ New Brand Launch │ Customer Engagement │ Culture Change │ Risk Mitigation

Woking, Surrey, Gb

Following SABMiller’s acquisition of various local LATAM businesses, I was charged with delivering a more consolidated, synergistic global marketing organization.TOP CONTRIBUTIONS►Partnering with HR, together we built an agile global marketing organization from scratch with top-notch talent ready to push the company’s results to the next level. ►Ensured the transfer of expertise across regional lines to stretch resources and create a repertoire of lessons learned. Solidified brand equity by strengthening company’s role within the total beverage space, focusing on affordability, increased home consumption, and female consumers.CORE COMPETENCIES STRENGTHENEDTeam Building │ Organizational Development │ Streamlining │ Process Improvement │ Value Creation │ Brand Building │ Strategic Alliances

This role taught me to stay focused on key business drivers while operating within an extremely volatile macro-economic context. With full P&L responsibility over a $100+M business, I protected the company’s leadership position and shareholder interests amidst heavy devaluation.TOP CONTRIBUTION►Shifted focus from volume to value given the production scarcity, delivering double-digit gains in revenue. Overhauled the business model with a more direct go-to-market approach that lowered distribution costs. ►Shifted focus to disruptive digital strategies to generate targeted consumer experiences in key brands of the portfolio shifting 40% of the Marketing investment from mass media to DIGITAL►Robotic Automation of the supply chain tacking 50% of the back office operations with savings of 23%CORE COMPETENCIES STRENGTHENEDStrategic Planning│Crisis Management│Business Model Adaptation│Digital Strategy

Chicago, Il, Us

As Regional Business Unit Director, I learned the importance of helping teams to focus on the long term and the need to create a clear value proposition for the consumer before overhauling the business model. TOP CONTRIBUTION►Staged a historic comeback, earning the President’s Award for a turnaround that increased market share by nearly 9 percentage points. Nicknamed the “Navy Seal of Kraft” for placing my bets on winning ROI strategies, core brands, and innovation. ►Given a greater scope of authority as the Global Brand Equity Keeper for Tang and Royal Gelatin.CORE COMPETENCIES STRENGTHENEDTurnaround Strategies │ Value Propositions │ Market Share Growth │ Brand Equity │ General Management │ 9-Digit P&L

Chicago, Il, Us

This role enabled me to truly develop as a leader, as one of the youngest appointed General Manager and EXCOM member of a Business Unit. I learned to stretch my team as far as I could while celebrating their accomplishments. I also honed my signature, fast-paced leadership style by eliminating bureaucratic structures and empowering my team to act. TOP CONTRIBUTION►Built a customer-centric, innovation-based organization that diversified the portfolio for renowned brands such as Oreo and Ritz. Grew the snack portfolio for the first time in 5 years, delivering double-digit year-over-year growth.CORE COMPETENCIES STRENGTHENEDTurnaround Strategies │ Portfolio Development │ Coaching & Mentoring │ Business Process Improvement │ General Management │9-Digit P&L

Chicago, Il, Us

London, Gb

Executive Program - Leadership Business Program, Business Administration And Management, General

Executive Program, Business/Commerce, General

Marketing Executive Program - Building Brand Value, Marketing/Marketing Management, General

Mba, Graduate Studies In Business Administration

Specialization, Graduate Studies In Marketing

Bachelor, Bachelor’S Degree In Industrial Engineer (Management.)