Jose E. Abascal Di Giulio Email & Phone Number

Turin, IT

Kuala Lumpur, MY

As an accomplished professional in the dynamic world of EMEA regional marketing, revenue management, innovation, commercial excellence, and customer service, I'm dedicated to driving growth and delivering exceptional value for Petronas Lubricants International.With a proven track record of developing and executing strategic marketing campaigns that.

Kuala Lumpur, MY

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia.Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 100 markets globally.Headquartered in Kuala.

Bogota, Cmarca, CO

Dicermex is one of the largest importers and distributors of luxury wines and spirits with national reach, representing brands as Bacardi, Lucas Bols, William Grants & Son, Remy Martin, Medici group, Wines from Chile, Argentina, Italy and Spain.Since December my focus has been in the turnaround the business, increasing sales in the key brands by 55%.

US

• WSI- World’s largest and most innovative digital marketing agency, offers a full suite of services to local businesses, able to offer local/regional businesses the option of leveraging WSI’s global expertise.
• Alpina (dairy company) - Transforming commercial decision-making process and the channel penetration by developing sales | marketing and Retail Business dashboards managing big data and making the information available.
• Guatemala (industrial Licorera de Guatemala, owner of Zacapa Brand) - Innovation process assessment and pipeline development for the next 3 years, presented to the board with positive feedback
• Strategic plan to compete in Colombia; Heineken | Central Cervecera Colombia, requested a workshop to identify the best way to enter and compete in the local market, the workshop resulted into a channel and brand.
• GPStrategy (BI and Big Data) company: working on identifying the value proposition and transforming the whole organization into a customer-centric bu reshaping the process (from customer back) while building the core.

Perrysburg, Ohio, US

Leaving my comfort zone behind, I transitioned into this highly strategic marketing and business development role from the consumer packaged goods industry to B2B. With a trend of customer attrition to tackle, my goal was to overhaul the marketing organization, creating a centralized, synergistic, and customer-driven one to earn back our valued customers’.

Woking, Surrey, GB

In this newly created role, I was tasked with recreating the innovation life cycle that was previously decentralized among 7 country managers. Conscious that innovation is not about merely transmitting great ideas in a top-down fashion—it’s about building a team of innovators—I created a fast-paced, growth-oriented innovation process within just 8 months..

Woking, Surrey, GB

Far beyond the capacity of a Marketing VP, I wore many “hats” during this role: trusted advisor to the GM and Regional President, identifying portfolio opportunities to maximize performance; brand builder with a bird’s-eye view of business and solid P&L experience; and capability builder with an eye toward long-term performance gains.In this role, I became.

Woking, Surrey, GB

Following SABMiller’s acquisition of various local LATAM businesses, I was charged with delivering a more consolidated, synergistic global marketing organization.TOP CONTRIBUTIONS►Partnering with HR, together we built an agile global marketing organization from scratch with top-notch talent ready to push the company’s results to the next level. ►Ensured.

This role taught me to stay focused on key business drivers while operating within an extremely volatile macro-economic context. With full P&L responsibility over a $100+M business, I protected the company’s leadership position and shareholder interests amidst heavy devaluation.TOP CONTRIBUTION►Shifted focus from volume to value given the production.

Chicago, IL, US

As Regional Business Unit Director, I learned the importance of helping teams to focus on the long term and the need to create a clear value proposition for the consumer before overhauling the business model. TOP CONTRIBUTION►Staged a historic comeback, earning the President’s Award for a turnaround that increased market share by nearly 9 percentage.

Chicago, IL, US

This role enabled me to truly develop as a leader, as one of the youngest appointed General Manager and EXCOM member of a Business Unit. I learned to stretch my team as far as I could while celebrating their accomplishments. I also honed my signature, fast-paced leadership style by eliminating bureaucratic structures and empowering my team to act. TOP.

Chicago, IL, US

London, GB

Executive Program - Leadership Business Program, Business Administration And Management, General

Executive Program, Business/Commerce, General

Marketing Executive Program - Building Brand Value, Marketing/Marketing Management, General

Mba, Graduate Studies In Business Administration

Specialization, Graduate Studies In Marketing

Bachelor, Bachelor’S Degree In Industrial Engineer (Management.)