As VP of Digital Marketing and Omni Channel, I lead Consumer and Professional Acquisition and Retention Strategies..With our Modern Marketing and Digital Products, we are disrupting the Beauty Category by delivering seamless, relevant and highly differentiated experiences to Millennials.Our Acquisition and Loyalty Programs are accelerating Consumer Adoption and Practice Growth.

As VP of Connected Commerce and Business Model Innovation, I have full P&L accountability for driving our connected commerce global strategy and its' execution for V&J Vision Care. I focused my team on growing our omnichannel and also 'winning differently' in the marketplace rolling out innovative and disruptive business models. My team has successfully launched our Vision Care Experience and Connected Commerce Ecosystem, which serves both consumer and professional customers. Notable examples include:• MyAcuvue, the fastest growing eye care engagement and loyalty platform with millions of active members across the globe. • Acuvue subscription and B2B2C business models exceeding expectations in terms of consumer conversion and life time value in key markets . • Vision Care Data Labs and Acuvue Experience enabling personalization, precision and performance marketing.I leverage 'agile marketing' to deliver differentiated value propositions to our consumers and professionals while increasing our speed to market.I create high performing teams breaking, breaking organizational silos and recruit the best people in the industry. Recognized as a leader and champion of digital transformation.

I led the development of global digital marketing, loyalty and e-commerce strategy for all beauty brands (Botox cosmetics, Juvederm, Voluma, Coolsculpting, SkinMedica). I directed consumer and professional engagement programs (Brilliant Distinctions, Allergan Partner Privileges, Allergan One). Key accomplishments included:• Launching of best in class consumer and professional engagement programs, capturing hundreds of millions of dollars, • Deploying Allergan data Labs which allowed us to better segment and target considerers, current consumers and practices.• Innovative business models accelerating new patient acquisition and lifetime value (frequency and portfolio selling)

I held full P&L accountability for leading the development of digital marketing and e-commerce strategies. We grew Ecommerce, implementing new offerings and business models. Achieved growth and profitability targets by deploying global digital experience platforms for direct outreach to patients and health care providers. Grew E-Commerce Sales by deploying New Business Models and launching of our B2C Platform shopdiabetes.org.

I joined the Digital Center of Excellence of J&J Consumer and led the global ecommerce and digital marketing strategy across all 40 consumer brands, including Neutrogena. I was responsible for ecommerce P&L and digital marketing budgets (media and production).I delivered digital and ecommerce plans to accelerate revenue growth with our strategic retailers (ie Amazon), as well as branded online stores (B2C and B2B). We drove highly innovative mobile, social media and CRM initiatives for brands including Aveeno, Listerine, Tylenol, Rogaine, KY and Neutrogena, resulting in significant business results.

I sold global retail projects in marketing, product assortment, procurement, and supply chain initiatives.My teams were the first to build e-retail and e-commerce infrastructures for large european retailers (ie Carrefour, Auchan, Decathlon, and Sainsbury).I Designed custom company-wide business software package as well as launch ERPs (ie SAP Retail, Oracle Retek).

Responsible for executing marketing plans, defining sales objectives and forecast within a multi-national oil and gas company.