Jose Cirilo

Jose Cirilo Email and Phone Number

Chief Marketing Officer - CMO @ Music2/Mynd
State of São Paulo, Brazil
Jose Cirilo's Location
São Paulo, São Paulo, Brazil, Brazil
Jose Cirilo's Contact Details

Jose Cirilo work email

Jose Cirilo personal email

n/a
About Jose Cirilo

I am a Senior Executive with a solid track record of positive results in business transformation with a focus on innovation and strategic thinking in order to accelerate market share growth, having held in high leadership positions in large multinationals such as Seara, Johnson & Johnson, P&G and Gillette.I have solid expertise in the development and implementation of new brand campaigns through data collection & analysis and creativity, in addition to extensive experience and know-how to transform marketing functions into valuable resources for different categories, such as Food, Hygiene & Cleaning etc. I have knowledge about different cultures, with business experience in different countries in Latin America. In this sense, my English is fluent, and I am proficient in Spanish. Also, I developed great ability to build high-performance teams and to relate to different stakeholders through engagement, problem solving and effective communication.Currently, I am looking for challenges in companies where I can share my strategic vision, professional knowledge and skills to achieve the best results. I invite you to check more details about my professional trajectory in my resume (attached) and to a face-to-face or videoconference meeting so that I can introduce myself.Highlights:• Senior Global Marketing Executive with solid track record of results in business transformation by innovation focus and strategic thinking to accelerate market share growth at large multinational companies, such as Seara, Johnson & Johnson, P&G, and Gillette.• Expertise in the development and implementation of new brand campaigns through data and creativity.• Solid knowledge to transform marketing functions into valuable resources in different categories (e.g., Food, Hygiene & Cleaning).• Cultural agility with expertise in different countries in Latin America. • Great ability to develop high-performance teams, with strong relationships with stakeholders through engagement, problem solving and effective communication.

Jose Cirilo's Current Company Details
Music2/Mynd

Music2/Mynd

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Chief Marketing Officer - CMO
State of São Paulo, Brazil
Website:
linktr.ee/mynd
Employees:
255
Jose Cirilo Work Experience Details
  • Music2/Mynd
    Chief Marketing Officer - Cmo
    Music2/Mynd
    State Of São Paulo, Brazil
  • Music2/Mynd
    Chief Marketing Officer - Cmo
    Music2/Mynd Aug 2022 - Present
    São Paulo, Brazil
  • Hypr
    Board Member
    Hypr Sep 2021 - Present
  • Venusstartz
    Associate Partner
    Venusstartz May 2021 - Present
    São Paulo, Brazil
    DNVB Specialist / Creating Brands and Value for Z Generation
  • Seara Alimentos Ltda
    Global Cmo
    Seara Alimentos Ltda Nov 2018 - Feb 2021
    São Paulo, São Paulo
    One of the largest meat companies in Brazil. It sells product strongly in domestic market and exports for many countries in all main geographies.Report to Company Global President• Responsible for Marketing Communication and Category Strategies for Food Processed / In-Natural Products.• Led strategic planning and customer insights areas.• Responsible for Trade Marketing for Food Processed Products• Sales responsibilities in the Innovation segments: Seara Gourmet, Nature, and Incrivel Line (meatless category).• Seara company's total net sales of R$4.9 billion, representing a growth of 22% over the previous year.• The Seara brand conquered market leadership in the Frozen Food segment with 22.5%, maintaining it for 16 months.
  • Johnson & Johnson
    Cmo / Marketing Director
    Johnson & Johnson Aug 2014 - Oct 2018
    Head of Marketing for J&J Consumer Organization, reporting to the General Manager in Brazil and dotted line to the Global CMO. • Responsible for market share growth, achieved through implementing of new global “BIG IDEA” platform including brand portfolio and architecture reviews. • Developed a new Communication model connecting with the consumer.• Strengthened succession pipeline for key leadership positions. • Developed strong digital capabilities for J&J, focused on amplification and performance of brands. • Led P&L productive mindset and process within Marketing community. • Launched the Governance and Compliance cell in Marketing.
  • Procter & Gamble
    Marketing Director - P&G Mexico
    Procter & Gamble Jan 2013 - Jul 2014
    Mexico City Area, Mexico
    In charge of all Marketing Services Department. • Responsible for developing media plans, trial activities, shopper plans for the HDFS and Modern retail as well as all the FMOT material/activities. • Also, in charge of the relationship with External Partners such as agencies and TV stations. As part of the Shopper based plans, established strong relationship with customers to make sure we would achieve win-win agreements and businesses.
  • Procter & Gamble
    Marketing Director - P&G Brazil - Gillette And Fabric Care Products
    Procter & Gamble Sep 2007 - Dec 2012
    São Paulo Area, Brazil
    These two businesses represented 45% of total P&G Brazil, accounting for R$1.7 billion. Managed a group of 36 people, which would plan big initiatives in an 18-month time range, as well as the entire value chain, up to company’s consumers. • Traded up Gillette consumers to Mach3 brand, growing the business into a record market share of 82.6% and double-digit growth for four years.• Created liquid segment in laundry business (Ariel brand), leading business to grow from US$120 million to US$320 million in three years.
  • Procter & Gamble
    Brand Manager And Skin Care
    Procter & Gamble Nov 2004 - Aug 2007
    In charge of two different teams, leading a journey of doubling company’s business, which required a lot of interactions with regional / global business units as well as weekly interface with Brazil’s General Manager, Directors and Sales Organization. • Consolidated Market Leadership in Pads, in face of strong competition, having led FemCare brands to a NOS of R$350 million by FY09/10. • Launched a complete Skin Care line, implementing a new business model in Brazil – Door-to-Door business
  • Procter & Gamble
    Senior Brand Manager For Blades And Razors & Personal Care
    Procter & Gamble Mar 2002 - Oct 2004
  • Procter & Gamble
    Brand Manager For Duracell Business
    Procter & Gamble Jul 2000 - Feb 2002
    São Paulo
  • Procter & Gamble
    Latin American Marketing Assistant For Blades & Razors And Duracell Brand
    Procter & Gamble Nov 1998 - Jun 2000
    Boston, Massachusetts, Estados Unidos
    International Trainee in The Gillette Company
  • Procter & Gamble
    Brand Manager Assistant For Blades & Razors
    Procter & Gamble Jan 1997 - Nov 1998
    Rio De Janeiro
  • Procter & Gamble
    Marketing Trainee For Paper Mate
    Procter & Gamble Jan 1995 - Dec 1996
    Rio De Janeiro
    Marketing Trainee for Paper Mate Jan/97 - Jul/97Paper Mate brands intern Jan/95 - Dec/96

Jose Cirilo Skills

Brand Equity Consumer Products Shopper Marketing Trade Marketing Marketing Management Marketing Strategy Brand Management Fmcg Customer Insight Consumer Behaviour Global Marketing Segmentation Consumer Goods Cross Functional Team Leadership Business Strategy Management Marketing International Marketing Competitive Analysis Strategic Planning Strategy Business Planning In Store Marketing Romi Integrated Marketing Digital Marketing Market Analysis P&l Management

Jose Cirilo Education Details

Frequently Asked Questions about Jose Cirilo

What company does Jose Cirilo work for?

Jose Cirilo works for Music2/mynd

What is Jose Cirilo's role at the current company?

Jose Cirilo's current role is Chief Marketing Officer - CMO.

What is Jose Cirilo's email address?

Jose Cirilo's email address is jo****@****tte.com

What schools did Jose Cirilo attend?

Jose Cirilo attended Bsp - Business School São Paulo, Harvard University, Universidade Candido Mendes.

What skills is Jose Cirilo known for?

Jose Cirilo has skills like Brand Equity, Consumer Products, Shopper Marketing, Trade Marketing, Marketing Management, Marketing Strategy, Brand Management, Fmcg, Customer Insight, Consumer Behaviour, Global Marketing, Segmentation.

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