Jose Cirilo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

DNVB Specialist / Creating Brands and Value for Z Generation

São Paulo, São Paulo

One of the largest meat companies in Brazil. It sells product strongly in domestic market and exports for many countries in all main geographies.Report to Company Global President• Responsible for Marketing Communication and Category Strategies for Food Processed / In-Natural Products.• Led strategic planning and customer insights areas.• Responsible for Trade Marketing for Food Processed Products• Sales responsibilities in the Innovation segments: Seara Gourmet, Nature, and Incrivel Line (meatless category).• Seara company's total net sales of R$4.9 billion, representing a growth of 22% over the previous year.• The Seara brand conquered market leadership in the Frozen Food segment with 22.5%, maintaining it for 16 months.

Head of Marketing for J&J Consumer Organization, reporting to the General Manager in Brazil and dotted line to the Global CMO. • Responsible for market share growth, achieved through implementing of new global “BIG IDEA” platform including brand portfolio and architecture reviews. • Developed a new Communication model connecting with the consumer.• Strengthened succession pipeline for key leadership positions. • Developed strong digital capabilities for J&J, focused on amplification and performance of brands. • Led P&L productive mindset and process within Marketing community. • Launched the Governance and Compliance cell in Marketing.

Mexico City Area, Mexico

In charge of all Marketing Services Department. • Responsible for developing media plans, trial activities, shopper plans for the HDFS and Modern retail as well as all the FMOT material/activities. • Also, in charge of the relationship with External Partners such as agencies and TV stations. As part of the Shopper based plans, established strong relationship with customers to make sure we would achieve win-win agreements and businesses.

São Paulo Area, Brazil

These two businesses represented 45% of total P&G Brazil, accounting for R$1.7 billion. Managed a group of 36 people, which would plan big initiatives in an 18-month time range, as well as the entire value chain, up to company’s consumers. • Traded up Gillette consumers to Mach3 brand, growing the business into a record market share of 82.6% and double-digit growth for four years.• Created liquid segment in laundry business (Ariel brand), leading business to grow from US$120 million to US$320 million in three years.

In charge of two different teams, leading a journey of doubling company’s business, which required a lot of interactions with regional / global business units as well as weekly interface with Brazil’s General Manager, Directors and Sales Organization. • Consolidated Market Leadership in Pads, in face of strong competition, having led FemCare brands to a NOS of R$350 million by FY09/10. • Launched a complete Skin Care line, implementing a new business model in Brazil – Door-to-Door business

São Paulo

Boston, Massachusetts, Estados Unidos

International Trainee in The Gillette Company

Rio De Janeiro

Rio De Janeiro

Marketing Trainee for Paper Mate Jan/97 - Jul/97Paper Mate brands intern Jan/95 - Dec/96

Mba, Business Management

Executive Mba, Marketing

Bacharel, Business Administration