-Built out new Google Ads Campaigns utilizing proper account structure and best practices.-Conducted competitive keyword research and implemented adequate organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions.-Audited existing Google Ads Campaigns to identify problems and optimize performance.-Restructured ad groups, keywords, bids, and ad copy to adhere to Google's best practices.-Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.-Optimized bids, ad copy, and landing pages to improve overall campaign performance.-Used Analytics to assess visitor behavior and make adjustments to paid campaigns.-Optimized landing pages to improve Ad Quality Scores.-Prepared weekly client reports, monthly PowerPoint deck reports, and quarterly PowerPoint deck reports.-Conducted monthly client calls to understand challenges, goals, unique selling proposition, market position, manage expectations, and create a custom strategy.-Managed paid search advertising (Google AdWords/Microsoft Bing).-Managed paid social advertising (Meta/LinkedIn).-Microsoft Excel (Word, PowerPoint, Outlook, Teams).-Sample Google Ads Structure Spreadsheet via Google Drive link below: Jose's New-Image-dentistry GoogleAds+Account+Structure+Responsive +Ads63.xlsx

- Built new Google Ads Campaigns utilizing proper account structure and best practices. Conducted competitive keyword research, and implemented adequate organization of ad groups, proper keyword match types, negative keywords, and ad extensions. - Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, bids, and ad copy to adhere to Google's best practices. -Spoke to clients to understand their challenges, goals, unique selling proposition, and market position, manage expectations and create a custom strategy.- Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. - Optimized bids, ad copy, and landing pages to improve overall campaign performance. - Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns Optimized Landing Pages to improve Ad Quality Scores. - Sample Google Ads Structure Spreadsheet via Google Drive link below: https://docs.google.com/spreadsheets/d/1TnMJ-_5q5e3hrXvLO4sF1GSo4pS1tWFx/edit?usp=sharing&ouid=118058711218917779136&rtpof=true&sd=true

With over 2 years of internal communications and marketing roles, I have learned how to create content for your ideal audience. With digital media certification, I love finding creative ways using copy and design to connect with audiences while embodying your brand message.Here's the recipe for social media success and the services I offer:- Optimizing your social media accounts - Content plan and content scheduling - Creating high-quality posts and designs with branding - Trending hashtag research for your niche- Increasing engagement - Increase brand awareness And much more

-Used editorial judgment and social analytics to curate content that best resonated with our diverse audiences on Facebook, Twitter, and Instagram without sacrificing editorial authenticity-Grew Business Insider's Instagram audience by 18%, average like per picture by 73%, and the most liked media by 40% in less than three weeks of full creative control by analyzing audience engagement, framing content to align with a revamped strategy, and A/B testing optimal posting behavior-Assisted with coverage during breaking news and live events on Facebook, Twitter, and Instagram