➢Responsible for the entire Stellar Sales Alliance business within Central Florida & the Caribbean, including delivery of profitability targets, sales growth, and market share by developing solid plans in partnership with the distributors in each location. ➢Develop sales strategies & reports for key measures (KPI) that enables business decisions for our business partners.➢Provide and develop sales strategies & training programs for the distributor's sales representatives.➢Maintain contact with dealers and distributors and Coach the territory sales representatives on ways to improve their sales performance.➢Analyze sales statistics gathered by vendors to determine sales potential and inventory requirements and to monitor customers' preferences.➢Travel within Central Florida & the Caribbean to maintain our partners brands visibility & ensure customer satisfaction.➢Responsible for the visibility and representation of our brand partners, Ledge Loungers, Great American Waterfalls, The Outdoor Plus, Bio Dex, PoolRx, Camereye, Pivot, Coyote, Corona Lightning, GulfStream, H2flow, Spa Electrics, Swimming Pool Windows, Louisiana Grills, The Tile Doctor, Miracote & Piranha.

➢Responsible for the entire Duracell business within the Caribbean, including delivery of profitability targets, sales growth, and market share by developing solid plans in partnership with the distributor in each location. ➢Develop standardized reports for key measures (KPI) that enables business decisions for the LA team.➢Assign sales territories, set sales goals, and establish training programs for the distributor's sales representatives.➢Maintain contact with dealers and distributors and Coach the territory sales representatives on ways to improve their sales performance.➢Analyze sales statistics gathered by distributor to determine sales potential and inventory requirements and to monitor customers' preferences.➢Travel within the Caribbean to maintain brand visibility & ensure customer satisfaction.

➢Identify & Prioritize opportunities in new international growth.➢Interview and vet new potential distributors.➢Maintain constant communication with distributors and keep them informed about the strategy and timing of new product introductions.➢Work with distributors to develop sales and marketing strategies for each international market.➢Identify and work trade-shows, and other events to support sales growth.➢Travel to international markets as needed to identify opportunities and work with distributors to develop strategies for growth.➢Ensure that distributor agreements are established as per Keratin Complex.➢Communication for international product registrations are being maintained between corporate and the regulatory department at Keratin Complex.➢Set up and participate in distributor conference calls with the International Sales Department, Marketing, Education and Regulatory Departments.➢Attend International Sales meetings in person or by conference calls to build client relationships in order to identify and develop new business opportunities and increase market share.➢Work with Keratin Complex President, V.P. and International Sales Director to forecast quarterly or annually sales goals by identifying and evaluating opportunities for international revenue.➢Understand, monitor and communicate international competitors threats and opportunities.➢Partner with corporate Education, Marketing, departments to ensure we are alignment with the international distributor with the overall company message.

➢Launched DIFABA brand from a no status up to one of the top three Beauty Salon Product Brands in Puerto Rico.➢Achieved 75K a month products sales revenue. ➢Established a Distribution center along with 4 sales consultant workforce.➢Coordinated and deployed promotional events such as brand advertising booths and product usage seminars at prestigious San Juan Beauty Show & Premiere Orlando as well as at customer venues.

➢To ensure the development of both existing and future Alfaparf professional business plans as established by the director of sales. ➢Plan and execute promotional sell-in, review sales to salons, promotional tracking, and purchases against distributor goals. Plan and deployment of quarterly customer follow-up sessions.➢Coordinate and execute a plan to support the stores with sales content and special promotions, develop promotions to support in-store classes, conduct store training, store meeting and merchandising programs.

➢Assists the store manager in sales generation, operations, and personnel management; Develop in store manager duties, and routinely review staff performance and compensation.➢Manage the sales, operations and personnel functions of the store and supervise the sales floor and manage the sales team.➢Manage the merchandising and appearance of the store.➢Plan and implement merchandising strategies for one or more departments/areas such as men’s, women’s, kids, etc.

➢Initiated contact with customers in store. Helped the customer feel welcomed.➢Assessed the needs of the customer and provided the appropriate level of service and expertise.➢Advised customers as needed.➢Provided courteous, helpful and knowledgeable service to the customer throughout the store.

➢Ensured that customer needs were met by approaching and effectively listening to the customer.➢Communicated with customer about style, quality and value of the gap products.➢Provided overall product fit and knowledge to the customers. ➢Used effective communications skills to build and maintain customer’s relationship.➢Participated in merchandise handling, including; receiving shipments, replenishments, fitting rooms, go-backs, markdowns and price management.