There are two things that captivate me about marketing and the human brain. First: how rational and at the same time irrational consumer behavior can be, and how it is always full of surprises. Second: the challenge of communicating a message in such a way that it produces in the mind -both rational and irrational- the desired reaction. It’s all about the narrative!As a marketing professional with a strong background in growth strategies, customer acquisition, and CRM, I have successfully led global teams and developed innovative approaches in high-growth startups like Kavak. My expertise extends from formulating strategic insights to managing digital channels, ensuring cost-effective, performance-driven outcomes. I hold a Digital Marketing Analytics diploma from MIT and am currently pursuing an MS in Marketing Science at Columbia Business School, where I'm further honing my skills in data-driven decision-making and advanced analytics.
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User Lifecycle Global Operations Team LeadKavak.Com Feb 2024 - Jun 2024As the User Lifecycle Global Operations Team Lead at Kavak, I managed a diverse team of professionals spread across Mexico, Chile, Argentina, and Brazil. My primary focus was optimizing CRM and customer acquisition strategies for the company’s Latin American operations. Within three months, I successfully expanded CRM channels to become the top contributor of active leads in three of the four countries. My leadership ensured that lifecycle marketing initiatives were aligned with customer engagement strategies, significantly driving business results across multiple markets. -
User Lifecycle (Crm) SpecialistKavak.Com Oct 2023 - Feb 2024In my position as a User Lifecycle (CRM) Specialist, I spearheaded the development and acceleration of CRM strategies aimed at customer acquisition. Within just six months, my initiatives contributed to 20% of cars purchased and 15% of Kavak’s total sales in Mexico. By optimizing CRM touchpoints throughout the customer journey, I enhanced customer engagement and conversion rates, significantly boosting the company's overall performance in one of its key markets.
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Growth Marketing Strategy SpecialistKavak.Com Apr 2023 - Oct 2023In this role, I was responsible for analyzing and driving key strategic performance insights that guided crucial investment decisions across multiple marketing channels. My focus was on optimizing the distribution of marketing spend to ensure maximum return on investment (ROI), contributing to more efficient channel performance and improved overall business outcomes. By carefully assessing performance data and implementing data-driven strategies, I played a central role in shaping Kavak’s growth marketing efforts during this period.
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Growth Marketing Channels Senior AnalystKavak.Com Jun 2022 - Apr 2023As a Growth Marketing Channels Senior Analyst, I played a pivotal role in designing and implementing new strategies for major acquisition channels such as Meta Ads and Google Search. I delivered comprehensive performance reports that provided actionable insights, leading to improvements in core marketing KPIs across the funnel stages, from upper to lower funnel. My close collaboration with the branding, creative, operations, strategy and acquisition teams helped align strategies, ensuring that growth and customer acquisition initiatives were consistently optimized.
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Meta Growth Marketing AnalystKavak.Com Nov 2021 - Jun 2022During my time as a Meta Growth Marketing Analyst, I reduced the Cost Per Lead (CPL) for Meta Ads by 30% through strategic ad campaign optimizations. This significant achievement laid the foundation for Meta Ads to become one of the primary acquisition channel at Kavak. I worked cross-functionally to continuously refine advertising strategies, ensuring that they were data-driven and aligned with the company’s overall growth objectives.
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Online Acquisition Reporting AnalystKavak.Com Jul 2021 - Nov 2021In this position, I provided detailed performance reports that guided strategic decisions for regional online acquisition efforts, both to the Global Online Acquisition VP and the Regional Managers. My analysis of marketing channel performance played a key role in optimizing strategies and reducing the company’s Customer Acquisition Cost (CAC). By identifying trends and offering actionable insights, I contributed to the successful implementation of strategic marketing adjustments that improved overall channel effectiveness.
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Account ManagerInacom De México Feb 2021 - Jul 2021As an Account Manager at Inacom de México, I focused on cultivating strong client relationships and driving revenue growth through personalized cloud and SaaS solutions. My ability to collaborate across teams ensured that clients received tailored solutions that met their technological infrastructure requirements. -
Business AnalystExfarma "Excelencia Farmacéutica" Jan 2019 - Jun 2020As a Business Analyst at Exfarma, I conducted in-depth data analysis to identify areas for improvement in both local and international operations. I worked closely with the Sales Director, providing insights that supported key business decisions and international expansion efforts. My analysis led to enhanced operational efficiency, and I played an integral role in developing new business initiatives that expanded Exfarma's reach within the pharmaceutical industry.
Jose L. Quevedo Education Details
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Marketing Science -
Digital Marketing Analytics -
Graduated With Honors (Special Mention)
Frequently Asked Questions about Jose L. Quevedo
What is Jose L. Quevedo's role at the current company?
Jose L. Quevedo's current role is Columbia Business School MS in Marketing Science (MSM) Candidate, Class of 2025.
What schools did Jose L. Quevedo attend?
Jose L. Quevedo attended Columbia Business School, Mit Sloan School Of Management, Instituto Tecnológico Autónomo De México.
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