Jose Luis Estrada

Jose Luis Estrada Email and Phone Number

Brand Director @ Insights by Kantar
Mexico City, CDMX, MX
Jose Luis Estrada's Location
Mexico City Metropolitan Area, Mexico
Jose Luis Estrada's Contact Details

Jose Luis Estrada personal email

About Jose Luis Estrada

Senior-level executive with 20 years of experience. I'm an expert in facilitating brands to attain enhanced growth through robust marketing strategies, road-to-market initiatives, portfolio optimization, and revenue management. I possess an innate ability to ensure the resolution of a wide array of business and marketing challenges with a key focus on driving growth and profitability through the implementation of data-based strategies and actions. I'm well versed in capitalizing on new opportunities for enterprises to gain category captaincies by leveraging customer-based analytics. I'm prudent in revenue generation for top client accounts through the implementation of multiple inbound / CRM practices within the company. I manage the overall client relationship and partnership opportunities; exceptional team leader with the ability to establish strong professional relationships with all levels of management, colleagues, and clients to meet and exceed prescribed targets.Core competencies include: • Strategic Planning & Implementation • Framework Creation• Trade Market Optimization• Commercial Integration• Portfolio & Revenue Generation • Sales Growth • Business Transformation & Development • CRM Management• Team Leadership • Business Insights Development• Customer Intelligence• Process Efficiency • Client Service & SatisfactionMy passion is for delivering service that goes beyond organizational expectations, creating a win-win scenario for everyone involved! Connect with me today to find out how I will make your mission my mission, to help bring all of your business objectives into focus! Please feel free to contact me with any thoughts, comments, or questions about my work – I am always interested in making new professional acquaintances.

Jose Luis Estrada's Current Company Details
Insights by Kantar

Insights By Kantar

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Brand Director
Mexico City, CDMX, MX
Website:
nospace.com
Employees:
6970
Jose Luis Estrada Work Experience Details
  • Insights By Kantar
    Brand Director
    Insights By Kantar
    Mexico City, Cdmx, Mx
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  • Insights By Kantar
    Brand Director
    Insights By Kantar Dec 2022 - Present
    Mexico City, Mexico
    Brand and Communication Strategy Consultant | Driving Growth and Innovation through Integrated Consumer Insights and Media Strategies• Developed a comprehensive media strategy for a global fast-moving goods company, aiming for a 10% increase in brand awareness and a 5% increase in conversion.• Integrated extensive consumer research to uncover new insights and inform brand strategy.
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  • Self-Employed
    Business Marketing Consultant
    Self-Employed Jan 2022 - Present
    Mexico City, Mexico
    Driving Strategic Growth and Revenue through Innovative Client Acquisition and Commercialization Strategies- Developed Innovative Client Acquisition Framework and Marketing Strategy, Generating 30% Revenue Increase for a Health Sector Client- Guided Successful Launch of New Low-Alcohol Beverage Brand, Contributing to $50 Million Investment.- Optimized Commercialization and Sales Strategies, Boosting Stakeholder Investment by $10 Million for Public Sector Financial Services Provider
  • Ktbo
    Head Of Consumer Intelligence
    Ktbo Feb 2020 - Sep 2021
    Ciudad De México, Distrito Federal, México
    Revamped the consumer intelligence vertical in LatAm, driving revenue and creating a vision and methodology for performance through various consumer insight principles.•Doubled the revenue of KTBO's knowledge centre solutions by restructuring commercial strategy, products, and launching new consumer insights methodologies, resulting in a 40% increase in revenue.•Established a new commercial discipline based on CRM and inbound marketing, boosting top client account revenue by 15%, with a specific focus on improving consumer engagement.•Led successful brand strategy initiatives in multiple local and regional pitches, resulting in a 20% growth of KTBO's client portfolio. Notably, winning accounts in the Beauty & Health sectors, and campaigns recognized as best in class.
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  • Ipsos
    Ipsos House Director
    Ipsos Apr 2019 - Feb 2020
    Ciudad De México
    As General Manager for Ipsos House, I successfully improved the overall performance of the business unit by enhancing the profit statement, developing a growth-enabling operating plan, and deploying a behavioural learning-based information technology framework. By redeveloping the commercial and operational strategy, I decreased operational margin loss from 80% to 15% within one year, leading to an effective transition from a facility-based revenue model. I also strengthened the position of the top broadcaster in Mexico by successfully proving the performance of online publicity 50% below the broadcaster’s offline media in metrics such as brand recall, attention, and purchase intent. Additionally, I expanded the product catalogue and collaboration with other Service Lines, resulting in an 80% increase in revenue in 2019.
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  • Ab Inbev
    Consumer Insights Manager -Middle Americas
    Ab Inbev Feb 2016 - Nov 2018
    Mexico City
    As a Consumer Insights Manager for AB InBev in the Middle Americas region, I led efforts to understand, influence, and modify consumer behavior and consumption habits. I directed comprehensive insight initiatives to change social norms for sensible beer consumption and reduce underage beer sales, while also leading the development of strong Grupo Modelo retail brands through consumer research. Some of my key achievements include:- Analyzing client clusters and leading a segmentation framework for the company's 350K+ clients, resulting in an estimated 8% increase in sales performance. I also built new go-to-market initiatives for traditional and on-trade channels.- Conducting a premium portfolio analysis to identify gaps against competition and primary occasions consumption, resulting in an improved brand portfolio at critical markets and shops.- Deploying shopper-based analytics to secure various opportunities for the company to win category captaincies at key national retailers.- Co-leading the development and launch of the Modelorama brand, which improved the brand's bottom line by 15%.
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  • Insights By Kantar
    Account Director
    Insights By Kantar Jan 2014 - Feb 2016
    Mexico City Area, Mexico
    Leveraged client and personnel satisfaction to deliver a financially succeeding client servicing model while serving as account director. Collaborated with leading companies across various sectors, including consumer goods, telecom, and service industries.•Led significant improvement in client satisfaction by 10 points while exceeding the set objective of +5 points on all related accounts, notably on business acumen and strategic contribution, by utilizing Kantar Group's global client satisfaction survey results.•Successfully achieved the commercial goal of 12% growth by enhancing revenue from existing accounts and consolidating contracts with four new clients.•Increased total category sales by 20% by identifying an opportunity to reach and attract uncertain audiences in the non-alcoholic beverage industry.
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  • Nielsen
    Different Job Roles
    Nielsen Dec 2001 - Jul 2013
    Mexico
    Oversaw a wide range of critical activities within the commercial team, emphasising client management, product leadership, strategy, and innovation. Increased client success rate at the Point of Sale by executing various scenarios related to price, assortment, marketing mix, in-store promotional activities, and profit pools. Exceeded sales budget by an average 8% rate and operational margin by 60% in all years within the company. Led the promotion of 50% of all direct reports while contributing to developing over 60% of the company's client service pool. Overachieved revenue targets by cultivating strong client relationships and driving double-digit billing.
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Jose Luis Estrada Skills

Customer Insight Market Research Marketing Strategy Strategy Marketing Research Market Intelligence Leadership Brand Equity Consumer Behaviour Project Management Contract Negotiation Negotiation Presentation Skills Digital Marketing Market Analysis Strategic Planning Fmcg Analytics Business Strategy Management Competitive Intelligence Data Analysis Shopper Marketing Sales Competitive Analysis Crm Segmentation Marketing Sales Management Product Innovation Brand Management Team Building Analysis Consulting Statistical Analysis Finantial Planning Data Mining Nielsen

Jose Luis Estrada Education Details

Frequently Asked Questions about Jose Luis Estrada

What company does Jose Luis Estrada work for?

Jose Luis Estrada works for Insights By Kantar

What is Jose Luis Estrada's role at the current company?

Jose Luis Estrada's current role is Brand Director.

What is Jose Luis Estrada's email address?

Jose Luis Estrada's email address is jl****@****ail.com

What schools did Jose Luis Estrada attend?

Jose Luis Estrada attended Egade Business School Del Tecnológico De Monterrey, Fudan University, 清华大学经济管理学院 Tsinghua University School Of Economics And Management, Instituto Tecnológico Y De Estudios Superiores De Monterrey, Egade Business School Del Tecnológico De Monterrey.

What are some of Jose Luis Estrada's interests?

Jose Luis Estrada has interest in Poverty Alleviation, Animal Welfare, Children.

What skills is Jose Luis Estrada known for?

Jose Luis Estrada has skills like Customer Insight, Market Research, Marketing Strategy, Strategy, Marketing Research, Market Intelligence, Leadership, Brand Equity, Consumer Behaviour, Project Management, Contract Negotiation, Negotiation.

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