-Designed and executed 13 usability studies with varying qualitative methods to develop user personas and resolve critical pain points for the federal telehealth website. -Proactively identified opportunities, planned, and gained stakeholder approval for 13 foundational and usability research studies across multiple product offerings, including research databases, instructional guides, and informational webpages for varying audiences. -Led a team of content SMEs and designers in re-structuring patient-focused content using qualitative data, addressing high user bounce rate and low user click-through rate.-Developed design workshops based on research findings for team and government stakeholders to gain buy-in for new product initiatives and re-design projects.-Led remote cross-functional solutioning sessions with business partners to align strategic vision and produce proposal outlines for federal contract proposals.-Wrote and won a 3 million dollar project proposal focused on the optimization of centralized UX processes and directives for the CDC.-Co-led an internal CX community of practice to expand the use and influence of CX methods, presenting on the use of customer service blueprints and business processes to a company wide audience.

• Successfully defended dissertation titled: Posting Publicly: Deliberation, Suggestion Algorithms, and Publicity in Web 2.0 • Designed, wrote, and analyzed contextual inquiry studies on forum discussions and Facebook-group administrative tools, in English and Spanish, using already existing online user data.• Programmed scripts using statistics and database libraries in Python to translate pre-recorded user data into usable datasets to produce user personas and identify user pain points. • Synthesized and reviewed over 170 articles and books to provide theoretical and field-specific foundations for my dissertation project.• Visualized user data using graphing libraries in Python to communicate findings in simple formats to diverse stakeholders and public panels.• Published findings in Peer-Reviewed journal and presented work in over 10 academic conferences.

• Designed curriculum for and taught public speaking courses, both in person and online, for over 120 undergraduate students in engineering, communications, and business majors over 6 quarters. • Mentored 6 incoming graduate instructors to help them acclimate to the program, address course design standards, and improve teaching performance.

• Developed and updated research briefs and wrote interview questions to maximize data for the NU Public Interest Program yearly recruitment efforts.• Interviewed over 150 participants as lead recruiter for the NU Public Interest Program to develop candidate personas and match them with prospective public organizations in Chicago.• Analyzed 5 years of participant data to develop an outreach strategy for the center’s graduate professionalization programs, better addressing our audience’s time availability and pain points, successfully increasing applications by 115%. • Partnered with Chicago-based NGOs to identify and secure internship positions for participants of CHI, a professionalization summer program offering practical training to Ph.D. students in the humanities.• Conducted IDI’s with participants of CHI to understand their experience in the practicum, their approach to the professionalization workshops, and the relevance of the curriculum to their professional goals, in order to design the next iteration of the program.

- Competitively selected among advanced degree holders to train in BCG’s generalist model through a short-form practical program in the Chicago office. Gained a first-hand understanding of a strategy consultant’s everyday tasks and responsibilities including client interaction, research synthesis, and audience-driven deckbuilding.

- Supervised migration project for course websites, from legacy to Google sites driven architecture- Designed and produced I.T. newsletters to current and upcoming classes- Filmed and produced tutorial videos to promote Instructional media services to students and staff- Supported costumers of the helpdesk with their IT problems

- Studied under and worked for experts in SEO, SEA Display, Affiliate and Email Marketing- Translated legal documents and campaigns into and from German, Spanish, Italian and English- Collaborated to create online marketing campaigns for clients across Europe- Lead a PR quality and image control project for the company’s presentations and reports- Participated in the creation of brand logo’s and images- Standardized the company’s image data bank for easy organization and access- Participated in research and preparation of new marketing campaigns for new clients

- Assistant Marketing Manager for cosmetic brands: Biotin, SaloonIn, Deopies- Collected and analyzed field data on competition and in store product placement- Worked and studied under the Brand Manager of cosmetic products