- Customer Intranet: Led the launch and optimization of Valiuz's customer intranet, serving as a single point of entry for retailers (Valiuz customers). Key achievements include automating a Look-Alike engine (reducing a 3-day workflow to 1 hour) and developing a comprehensive knowledge base.- Retail Insights Sharing Platform: Led the development of analytics modules, enabling secure data transfer and access to a variety of custom data services. Achievements include maintaining a 100% renewal rate and driving double-digit annual growth.- Retail Media Analytics Platform: Currently leading an analytics self-service platform for Retail Media Ads teams and advertisers.Main Responsibilities:- Building the product vision and setting OKRs in collaboration with cross-functional stakeholders (tech, data, and business).- Leading discovery activities and maintaining the roadmap, including the creation of case studies.-Overseeing conception and development using lean and agile methodologies with cross-functional teams.- Developing Go-To-Market materials and supporting sales teams with actionable assets.

Product Management- Setting the product vision, roadmap and strategy for the French and European Market- Leading onboarding sessions, discovery meetings and conducted customer interviews- Implementing data-driven techniques, Defined metrics (KPI’s) and defined standards for each go-to-market campaigns and web projects- Designing market research through MVP and customer analytics to define the personas, motivations, and problem to solve- Managing graphic designers and UX teams to build wireframes and prototypes for clients- Conducing usability tests among clients to improve the User / Customer Experience of the web applicationsProject Management- Collaborated with content, design, developers and customers to build tailor-made solutions- Task prioritization and risk management preventive and corrective actions- Problem solving to deliver projects on time while ensuring the quality, deploying over 10 successful web projects

Impala Marketing is a Digital Marketing and Creative Consulting agency based in Paris and Mexico City- Sales management and business development- Defined & implemented the sales and operations strategy for the French and European markets- Developed strategic partnerships with key suppliers- Identified client needs and objectives to create successful tailor-made campaigns and solutions- Monitored and adapting client’s account analytics using a variety of robust tools to ensure campaign optimization- Creation of sales and marketing pitch and support

Delite Digital is a customer experience consulting. We go beyond regular agencies and focus on delivering a new set of frameworks and methodologies for achieving: Customer experience digital solutions - A strategy focused on the customer experience - Creation and deployment of customer tools - Structured knowledge and documentation - Advanced customer analytics and AI-powered solutions - CRM integrations

Marketing BI and Analytics Module: - Defined the roadmap, incorporating forecasting, market gap analysis, pricing, and benchmarking solutions.- Co-led the development of an analytics module for market research and gap analysis with the PO, saving one week of manual effort per product launch (50 launches / year) on data crunching and documentation while improving accuracy.New Technologies for Transmission IAM- Conducted market research with potential customers, discovery meetings and workshops to understand the customers needs- Developed go-to-market strategies for new products- Project managed a new product line launch with various departments(engineering, procurement, marketing, finance, IT etc.)

Strategic marketing - Selecting projects based on market analysis and benchmarking - Bringing added value to product range through improvement of packaging, fitting guides, tooling, labels and complimentary content. - Deploying product launch strategy for each geographical region (pricing, segmentation, positioning and communication tools) - Evaluating product range results and adapting marketing actions to reach objectives

Product communication• Created and managed communication and sales support tools (B2B, B2C): catalogues,brochures and sales pitchesProduct life cycle• Managed the product life cycle of a range of more than 3000 products, together with theinternal workflow (resulting in an 8% increase in turnover)• Ensured product promotion within the main 18 markets, including montioring actionplan and pricingBusiness and Market analysis• Conducted market analysis and benchmarking linked to the product range• Conducted monthly sales analysis and made improvements with divisions

Product monitoring• Analysed, improved and managed product CRMs and databases (SAP, Internal PIMS)• Optimized internal product creation workflow with different departments (creation timereduced from 1 year to 6 months)• Conducted sales analysis and organized creation of new product catalogues

Project for the R+D center of Orange: - Analyzed business plan to launch a new innovative application for smartphones (Benchmarking, market research, strategy analysis, marketing plan, finance - cash flow analysis, business model, and business plan).

Sales management- Build new relationships with potential customers through analysis of each business’ needs and proposal of relevant services- Every proposal included: description of current situation based on engineering team’s analysis, potential savings, product/service description, cash flow and financial indicators, implementation process, planning and legal considerations- Maintained existing client relationships through consistent follow up and improvement of ongoing projectsProject management- Implemented energy-saving projects for high energy consuming clients- Managed teams of engineers, contractors and suppliers - Developed new products and services with suppliers and clientsStudies- Analyzed the natural gas consumption of the industrial zones in Toluca, Mexico, in order to validate the necessity of constructing a new pipeline- Analyzed industrial facilities in order to identify the reasons for process inefficiencies and proposed projects to reduce energy consumption

Structured and presented training materials for social service projects; developed automated system of budgeting based on consolidation of demographic factors

Surveyed, analyzed and presented working conditions of handicapped people in professional environments; developed proposals for workplace improvement