As the Social Media Content Curator and Strategist at Newstex, my primary responsibility is to create compelling short-form messaging and audiovisual content for our social media platforms, including LinkedIn, Twitter, and YouTube. I leverage tools like Canva to create visually stunning content that resonates with our audience. I work closely with our design team to incorporate branded visual elements into the content, ensuring that all content is consistent with our brand identity.In addition to creating content, I also interact with digital publishers via social media, messaging apps, and website chat to educate them about Newstex's services. This allows us to build relationships with publishers and generate leads for our business development team.To ensure that our content is reaching the right audience, I gather data about Newstex's followers on each social media platform and segment them into various marketing personas using research, surveys, and one-to-one interaction. This helps us to create targeted campaigns that resonate with our audience and drive engagement.I also promote Newstex's newsletter and work to increase subscribers through targeted campaigns and personalized messaging. Additionally, I operate social media campaigns for content acquisition targets, designed to drive relevant prospects to the content acquisition team's landing pages.Working closely with Newstex's blog copywriter, I strategize about topics of interest to be covered in our blog. This allows us to stay up-to-date with industry trends and provide our audience with relevant, engaging content.Overall, my role at Newstex is crucial to building brand awareness and driving engagement on social media platforms, while also generating leads and increasing subscribers.

Passport to Youth Leadership Co-LeadThe Biz Nation & Youth Excel (USAID)Overview:Led the Youth Digital Leadership Learning Passport, equipping global youth with leadership and digital skills for social change. Managed curriculum development, cohort engagement, and MEL strategies.Achievements:- Curriculum Innovation: Developed 20+ hours of digital learning content, aligning with USAID’s principles, reaching youths in over 30 countries.- Engagement & Outreach: Boosted program visibility and engagement through digital marketing, targeting youth leaders worldwide.- Partnership: Worked with UNICEF and Tech Tribes, integrating a leadership assessment tool for personalized learning paths.- Team Leadership: Mentored a team, promoting innovation and inclusivity.About Youth Excel & The Biz Nation:Youth Excel, by USAID, and The Biz Nation collaborate to empower young leaders for democratic, healthy communities. We equip youths with skills for the future, fostering agents of change through digital literacy and leadership training.Impact:The initiative marked a stride in youth empowerment, with significant achievements:- Skill Development: Participants gained tools for digital advocacy and community engagement, applying them to drive positive change.- Community Engagement: Improved online community management and digital advocacy, receiving constructive feedback for curriculum enhancement.- Global Diversity: Engaged a diverse cohort, enhancing learning through cross-cultural collaboration.- Adaptations: Introduced internet stipends and more interactive platforms based on feedback, improving participant satisfaction.These efforts have not only broadened young leaders’ horizons but also fostered a generation committed to social change.

Content creator and digital marketing, SEO, SEM and marketing of graphic assets and articles.With more than 50k Followers on Facebook and 10 years in the business.Featured in several online publications such as Lifehacker, Smashingmagazine, and Csstricks

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. It is powered by Google for Entrepreneurs. We host monthly events in 400 cities and 120 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies.Startup Grind is a connected online and offline network of vibrant startup communities to help fuel innovation, economic growth and prosperity at the local level. While Startup Grind was founded in Palo Alto, California, our extended network of Startup Grind chapters are located around the world. Start a Chapter in your city or school!

Act as the key brand guardian for This Is Cartagena and other This Is Travel Guides,INC brands. Be fully committed to our mission to curate digital travel guides forgood people that want to do great things.• Strategic Planning: Develop a comprehensive marketing plan in conjunction with theCEO and COO to provide regular reports on progress toward organizational andfinancial goals.• Monitor and evaluate the company’s marketing activities, its key performanceindicators (KPIs) and make adjustments to meet changing circumstances.• Actively identify and pursue new business strategies with the goal of growingcompany revenue.• Analyze initiatives across This Is Cartagena’s main product lines - to understand,develop and implement effective content strategies/marketing campaigns to achieveabove KPIs• Work with senior members of sales team to ensure successful collaborationwith This Is Cartagena’s editorial and digital marketing team.• Work alongside central product and technology teams to help define and delivertechnology needs for This Is Cartagena’s main product lines.• Represent the organisation and brand at key events and commercial meetings.• Identify future digital opportunities for This Is Cartagena’s main product lines to pushan innovative agenda that underlines This Is Travel Guides, INC reputation as anindustry leader.• Organising team meetings and ensuring effective follow up on allocated tasks set tothe team.• Overseeing the recruitment of new staff, including training and induction.• Team-building: Work with the editorial and sales team to support constantinnovation, achieve organizational

Marketing Director for the EdTech The Biz Nation. Responsable for the refining and promotion of the eLearning product:UX User Experience for the instructor and students platformAdwords/Social Media CampaignsDesigning Customer Journeys at the CRMCreating Social Media Strategies Motoring Site's SEO Leading the the IT and creatives times for the development and content production.

Digital marketing consultor for apps.co for than for 25 teams in the last iteration. Responsible for coaching the entrepreneurs in branding, UX/UI, Content marketingstrategies and SEO and SEM campaigns.

Adwords and Social campaigns design and execution. UX, SEO, Content Marketing strategies and Art Direction for the digital properties oriented to maximize SERPs, traffic acquisition, and conversion.

Website admin at the Junior Chamber International Brazil at the main headquarters located in Curitiba, Brasil.

Consulting, planning, design and information systems building in several projects from Layout and templates to Intranet interfaces and Web Sites for major Colombian companies.