Lead stakeholder for USPAGL's global digital footprint, including its strategic vision and execution, supporting the organization's many brands such as U.S. Polo Assn. Global oversight includes e-commerce and brand websites, omnichannel programs, digital marketing, digital merchandising, related backend operations, budget efficiencies of scale and team leadership. Responsibilities include CRM, SEM, SEO, CPC, ESP, UX/UI, social, technology systems, agency/vendor relations, marketplaces, localization, digital IP management, actionable analytics, etc.With a global retail footprint of over $2.5B via e-commerce and over 1,100 stores across 180 countries, U.S. Polo Assn. is the official brand of the United States Polo Association and provides the sport with a long term source of revenue.

Recipient of President's Award in 2015, the highest honor given to an employee of PEI for exemplary performance. Averaged 34% CAGR during six year tenure. Primary owner and stakeholder of E-Commerce, Digital Marketing, CRM and related technology budget, including its planning and execution. Responsibilities include collaborating with cross-functional teams and developing partnerships across both direct to consumer and wholesale e-commerce business units, as well as evaluating marketing partners and technology platforms along with their related contract negotiation and execution. Ultimately responsible for digital e-commerce marketing strategy and deployment, including P&L responsibility & team leadership, for organization's direct to consumer domestic and international E-Commerce brands (Perry Ellis, Original Penguin, Cubavera, Callaway Golf Apparel, and Laundry by Shelli Segal). Strategic oversight and leadership also extended to wholesale e-commerce marketing strategies, as well as the company's digital, omni-channel strategy throughout its dozen+ brands and integrated marketing campaign strategy and oversight.

Created and led DTC E-Commerce business at Cosabella. Delivered 57% year to year average revenue growth and 86% average traffic growth throughout career at Cosabella. Managed e-commerce marketing and technical objectives for Cosabella's domestic and European online sales channels, including technology systems, strategy, site aesthetics, functionality, actionable metrics, mobile, localization, SEO/SEM, and e-marketing campaigns (including affiliates and newsletter generation) for the organization’s domestic (USA) and European localized e-commerce channels. Managed sister company Estilonet.com, an early e-commerce fashion portal, from 2005 - 2007.Evaluated emerging technologies for compatibility with company's long- term e-commerce goals to maximize engagement, loyalty, and conversion. Developed e-commerce budgets, negotiated and executed contracts, and evaluated usage of funds in order to maximize company’s bottom line.

Adjunct professor for digital & e-commerce studies at St. Thomas University.

Taught English classes to Spanish students, both high school and collegiate. Initiated active classroom discussions to increase students’ conversational skills. Served on academic and administrative committees dealing with institutional policies, departmental matters, and academic issues.

Worked in development to launch e-commerce website. Evaluated and effectuated marketing strategies in order to optimize website traffic and sales. Developed style guidelines for website content based on company’s branding goals. Performed website product unveilings and maintenance.

Created and maintained website for Casa & Estilo Magazine, a Spanish language architectural, lifestyle and tourism magazine. Coordinated with Casa & Estilo’s founder and creative director to integrate magazine’s branding goals and website’s aesthetic. Worked with marketing director to transition from print to electronic medium that appealed to customers, promoted new subscriptions and drove online advertising revenue.

Achieved Series 7 Sponsorship, but decided to focus on a career in e-commerce shortly thereafter.