- Guide team development: Provide mentorship and training to enhance team skills.- Develop client strategies: Create and implement overall automation strategies to meet client goals.- Revamp user engagement: Automate reactivation to boost user retention.- Integrate tools: Connect automation tools with marketing platforms.- Ensure compliance: Adhere to email marketing regulations for better deliverability.- Provide actionable insights: Deliver detailed reports with optimization recommendations.- Manage client relationships: Communicate effectively to meet client needs.

- Streamlined user reactivation: Developed and implemented automated processes to re-engage inactive users and drive ongoing engagement.- Optimized automation performance: Leveraged data-driven insights to identify and address areas for improvement in automated campaigns, resulting in increased efficiency and effectiveness.- Enhanced platform integration: Successfully integrated automation tools with key marketing and CRM platforms to create a seamless and efficient workflow.- Provided comprehensive reporting: Developed and delivered detailed reports on campaign performance, including key metrics, insights, and recommendations for optimization.- Maintained strong client relationships: Effectively communicated with clients to understand their needs, provide updates on program progress, and address any concerns or questions.

- Designed, built, and maintained automated workflows to streamline users reactivation- Analyzed campaign performance metrics to identify areas for improvement and optimize automations.- Integrated automation tools with marketing platforms and CRM systems.- Worked closely with Marketing, Sales, and Engineering teams to ensure alignment and support.- Ensured compliance with email marketing regulations and best practices.- Identified opportunities to enhance automation processes and improve overall Emails effectiveness.

- Managing a team of 3 Email and SMS Marketing technicians.- Leading the Technical Department and creating projects.- Creating and evaluating KPIs.- Directing and implementing changes in the technical process.- Reporting to the Senior team on changes involving the Technical Department.- Supervising the technical setup for all e-commerce brands using Klaviyo, Omnisend, Mailchimp, Postscript, Emotive, Attentive, SMS Bump, Hubspot, JustUno, OptinMonster, Shopify, Woocommerce, BigCommerce and Wisepops.- Handling client communications when needed.- Being responsible for all technical aspects of over 10 e-commerce brands.

- Technical setup in Klaviyo, Omnisend, Mailchimp, Postscript, Emotive, Attentive, SMS Bump, Hubspot, JustUno, OptinMonster, Shopify, Woocommerce, BigCommerce and Wisepops.- Creating Email templates.- Creating flows such as: Abandoned Cart, Welcome, Browse Abandonment, Predictive Purchase, Post Purchase, Cross-sell, Upsell, Winback, Birthday and Back in stock.- Creating and setting up popups.- Creating and setting up Email and SMS campaigns.- Helped achieved over 30% revenue from Email + SMS for over 20 E-commerce brands.- Creating and setting up discounts in Shopify, BigCommerce and Woocommerce.- Creating and targeting different segments on all Email and SMS platforms.- Constantly increasing clients' Email and SMS lists.

- Being responsible for email marketing for 6 DTC e-commerce brands. - Leading a team of 2 graphic designers, 2 copywriters and 1 developer. - Meeting with clients in order to meet their expectations. - Reporting to Senior Manager and Leadership.

- Working as an assistant for different administrative departments.- Translations.- Web research.- Data entry.