• Implement the club licensing program taking into account the financial guidelines and structure requirements established by CONCACAF and Fifa.• Create a cost control methodology to ensure a correct use of resources to maximize our budget.• Develop Calendar of annual activities and schedule events, such as workshops and trainings. Set deadlines for document delivery and follow up on club compliance. Check that the information presented complies with the request.• Create and implement efficiency forms to standardize the information delivery process that will allow club sustainability for the future.

• Create and implement a control environment in purchasing, production and order delivery processes, to generate efficiencies both resources and time-consuming activities.• Establish sales process, implementing goals by salesperson, customer tracking and compliance, using the system acquired by the company.• Lead the change of the administrative processes of the company generating improvements in them, implementing a cost-control process for financial wellness.• Analyzed the region´s sports market in order to find areas of business opportunities. • Developed the business model and the company´s master plan.

• Ensured the sustainability of the business unit by promoting commercial activities that generated enough resources for the development of sports social projects, both in its dynamic nature and academic resources.• Reviewed and monitored the KPI´s of each sub-unit with a close look of costs and expenses.• Review and implement sales activities to maintain subunits that reported to me.• Reported and presented key performance indicators monthly (sales, EBITDA and people per event).• Analyzed, developed and executed strategies to achieve yearly objectives.• Created customized advertising packages to attract new business partners.• Detected new markets and segments for the development of new social-sports businesses.• Established marketing objectives and plans for each sub-unit to achieve sales goals. Controlled the advertising budget of each subunit.

• Managed the organization of soccer tournaments and mass events. Including but not limited to logistics of the events, travel itineraries, hotels, meals, transport, practice fields. • Provided assistance and maintained constant communication with national football associations, national football teams and football club teams to ensure that all Concacaf requirements were met in order to participate in tournaments. • Problem solved by making quick decisions under pressure to guarantee all teams necessities and requirements during the tournaments. • Managed tournaments regulations by verifying all teams followed Concacaf tournament rules and regulations. • Organized all the logistics for the games, enforced the start time to perfection due to TV contracts made by Concacaf. • Assisted in translating documents from English to Spanish and vice versa. • Tournaments worked:o Concacaf Gold Cup 2011, 2013, 2017 o Concacaf Champions League 2011, 2012, 2013, 2017o Pan American Games 2013o Copa Centroamericana 2011, 2013 o Concacaf Women’s and Men’s Youth Tournaments