Jose Roberto Pacheco Email and Phone Number

• Established and oversaw the sales, service, and consultancy departments of the company.• Led all business development, sponsorship sales, and partnerships negotiations with strategic national and international sport leagues including the UFC, World Surf League, Blizzard Activision (Esports), NFL, NBA, SLS, Flamengo Soccer Team among others.• Coordinated all consultancy activities related to the NBA and NFL. • Managed all client relations with top national and international agencies and companies including Ambev, Itau Bank, Oi, Vivo, J&J, P&G, Bradesco Bank, Mastercard, Y&R, Subway, AA, Ford, Renault, Nissan, Ogilvy, UBER, Samsung among others• Developed and oversaw all in-house proprietary project initiatives• Managed all negotiations with local and federal government entities.• Collaborated with clients to determine strategic local branding, marketing, activation, PR initiatives, media relationships, brand positioning and awareness strategies, and fan interactions – both on and offline. • Responsible for developing, leading, and coordinating all global business and partnership strategy initiatives.

• Served as the exclusive Business Development, Sponsorship and Strategic Partnerships Executive for the UFC at IMM.• Managed day-to-day interactions with various leadership executives and departments withing the UFC, including commercial, operational, production, legal, marketing and branding. • Spearheaded all UFC business development endeavors developing strategic business proposals, leading all sponsorships and sales initiatives, identifying new targets and elaborating all sponsorships and partnerships packages and strategies, elaborating contracts, managing client relations, and overseeing post sales initiatives and sponsorships renewals.• Assisted in all UFC media rights negotiations with TV GLOBO and led all commercial sales co-initiatives with the network.• Secured multimillion-dollar deals for the UFC during the four years leading the division, including securing the organization’s first ever Latam deal with P&G.• Managed all clients including Ambev, Procter & Gamble, Ford, Renault, Burger King, Sky, Vivo, Samsung, Nestle, Oi, Nubank, JNJ, and other Fortune 500 Companies.• Directed all national UFC PR initiatives, branding and marketing strategies, media relations and campaigns, brand positioning and awareness strategy, and live fan interactions.• Led with clients and their agencies all co-branded sponsorship activation, marketing, and consumer campaigns initiatives, including product launches, point of sales co-branded activations, online and offline campaigns, branded content development, social media integrations, in-venue activations, and vip guest experiences.• Acted as a senior consultant for other projects in Sports and Entertainment within the company, which included the NBA, ATP, LPGA, Cirque du Soleil, Moto GP, among others.• Headed and managed all city, state and federal government relations and partnerships.• Negotiated venue, supplier and vendor contracts and partnerships, ensuring operational excellence and stakeholder management

• As a leading sports and entertainment company in Brazil, Brasil 1 was acquired by IMM Sports and Entertainment - a IMG (WME) and Mubadala Development Company JV in 2011. • Spearheaded all aspects of project and content development, including PR, branding and marketing strategies, business development and strategic partnerships, all sponsorship initiatives, sales proposal, venue negotiation, and government relationship initiatives.• Successfully secured top sponsorships deals for major music concerts, national and international sporting events and leagues including The Police World Tour, Elton John, James Blunt, Radiohead, UFC, LPGA, Live Nation, Disney, The Volvo Ocean Race, Megaramp, Brasil Surf Pro Tour, among others. • Created, co-produced and negotiated venue and all sponsorships for Brasil 1 special events at Maracana Stadium• Played a key role in negotiating the partnership between Brasil 1 and the UFC, becoming the lead business development and strategic sponsorships/partnerships executive within the company for the league. • Developed content for multiple platforms and structured live broadcast events for TV that included swimming, skateboarding and other action sports• Managed all client co-branded consumer campaign initiatives/activations.

• Co Founder of EMO4, a company specialized in Entertainment, Marketing and Operations. • Created and produced Special Events for Vivo, Samsung, Ambev and Mastercard.• Projects EMO4 created and managed included Vivo Divas do Jazz - with Norah Jones, Diana Krall, Jaime Cullum, among other international artists, Volvo Ocean Race sponsorship activation, Summer and Winter Music Festivals, cultural events using tax incentive laws, action sports, Fifa World Cup 2006 sponsorship activation, among others.