José Velasco Zwickert Email and Phone Number
José Velasco Zwickert work email
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José Velasco Zwickert personal email
I am an advertising & communication professional with experience in multinational advertising groups and in marketing and communication departments of private companies. I am currently responsible for Business Development, Marketing and Communication at Advertising Mecmec Global, a pioneering company since 2017 specialized in consulting, production, monetization and audio strategies for companies. My role is to attract new clients for the development of corporate podcasts, the exploitation and monitoring of existing podcasts or the development of audio strategies to be integrated into the communication and marketing plan.Previously, I was responsible for the Advertising and Operational Marketing team at BESTINVER, ACCIONA's asset manager. A very transversal work in which I have been able to work with different departments (Management Team, Commercial Team, Legal, Regulatory Compliance, Big Data, Digital Sales, IT, Financial...) in very enriching communication or relational projects: Advertising, events with investors and prospects, Branded Content (interviews with managers, webinars, podcasts, articles, videos...), RR.SS., email marketing, web, launch of new investment products... My time as Director of Business Development at Grabarte 360, an agency specialized in Referral Marketing, content and experiences allowed me to expand my knowledge of prospecting and sales within the digital ecosystem.The rest of my professional career has been developed in the advertising sector - Ogilvy and DDB -, where I have been able to work for clients from very diverse sectors, working with international teams of IBM, BAT, Exxon Mobile, Travel Club (Air Miles) or Renault Trucks and with the worldwide network of Ogilvy or DDB. * Specialized in: Advertising, Events, Loyalty, Digital Marketing, Content* Proven experience leading international accounts, fluent in English and German.* Ability to lead multidisciplinary work teams, through closeness and empathy.* Practical and decisive approach to complex projects.* Strategic development and commercial competence for the sale of projects and ideas.* Strong ability to establish long-lasting and profitable relationships with customers.Sectors/Clients:- Financial: Bestinver, American Express, Cetelem, Banesto, Uno-e, ABN Amro, Banif - Telco: Telefónica, Telefónica Empresas- Terra, Atento - Technology; IBM - FMCG: British American Tobacco, Mahou San Miguel, Air Miles (Travel Club) - Services: Aena, Endesa, EXXON Mobile - Automotive: Renault Trucks
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Desarrollo De Negocio Y Gestión De ProyectosDisme GroupMadrid, Es -
Business Development/ Project ManagementDisme Group Sep 2024 - PresentSabadell, Cataluña, EspañaHelping brands to develop global POS solutions that help sales and enhance customer experience. Display stands, corners, furniture, pop up stores... Personalized design to respond to different needs, production, assembly and maintenance.
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Advertising And Operational Marketing ManagerBestinver Feb 2022 - Jun 2024MadridIn charge of managing a team so that the value proposition of BESTINVER reached the participants and prospects through all available channels:Brand Advertising Campaigns and Lead Generation / Branded Content / Webinar Development / Development of Events with clients / Planning and development of Social Media / Production of audiovisual and graphic material / Production of Podcasts / Email Marketing / Maintenance and updating of the website / Merchandising. -
Business Development ManagerGrabarte 360 Sep 2020 - Feb 2022Madrid, Comunidad De Madrid, EspañaResponsible for attracting new business for the development and implementation of Annual Referral Marketing Programs, communication campaigns and customer engagement. Commercial prospecting, development of personalized presentations, proposals for organic growth, content development in RRSS ... In short, helping other companies to take advantage of our main differential advantage with respect to Referral Marketing, to make our company grow and to increase our visibility in the ecosystem. -
Global Account DirectorOgilvy Nov 2005 - 2020Madrid Y Alrededores, EspañaDevelopment and deployment of communication and digital marketing projects for different agency clients, BtB and BtC. Definition of strategic proposals, complex project management, loyalty plans, advertising campaigns,branding, acquisition campaigns, cross sell, up sell, lead generation, nurturing, email marketing, Social Media, audiovisual…Full responsibility on clients and the work team. Much of the work has been carried out in multinational environments with international management (English), virtually or with personal meetings. Leadership of New Business actions together with the company's management team.British American Tobacco: Vype e3 Pen vape launch. Strategic development and product launch on digital channel: web, social media (CM and communications) influencers campaign, analytics. American Express: (B2C and B2B): Loyalty (MR points Program), launch of new cards (positioning development, digital launch campaigns, OOH, etc.), new services development, up sell, cross sell, online acquisition and OOH. Alsa:Brand repositioning and launch campaign, development of a new positioning for the loyalty program: strategy and implementation of all email marketing communications. Mahou: Development and implementation of the loyalty program called RENTABILIBAR. Web and objectives achievement campaigns. Analytics and improvement of ratios. BNP Paribas - Cetelem: Repositioning of the various financing (personal loans, debit cards) products, development and deployment of the annual plans: loyalty, up sell, cross sell. Launch of the first 100% online personal loan: Naming (Four Click Loans) strategy, online campaign, tutorials, etc.AENA:Development and implementation of different information or service campaigns, loyalty actions, corporate image for airport services… Information campaigns to different groups (citizens, services sector, transport, tourism, etc.) in relation to the launch of the Terminal4 in Madrid and the Terminal1 in Barcelona -
Account DirectorDdb May 2002 - Nov 2005My work at Rapp Collins was somewhere between the agency's internal organization and client management. I supported the General Manager in methodology, organization of agency services and unification of rates and remuneration. I was also responsible for recruiting staff to reinforce specific areas such CRM and I was the main contact with the group's international network, helping to build a good reputation within it. Among the clients I worked for in Rapp Collins are: Telefónica, Travel Club, Renault Trucks, ESSO, Uno-e. The main communication activity was cross, up sell and loyalty actions to the customer base of Telefónica, Travel Club and Uno-e. At Renault Trucks I led the "Renault Magnum" loyalty program from stetegyc definition to launch and consolidation. The development of events with the Dealer Network also stands out, including conceptual development, branding and all associated communication actions, both to ensure attendance, impact during the event and subsequent nurturing. Direct Marketing, Relationship Marketing, loyalty, online advertising, audiovisual, events, email marketing, ... -
Production Executive, Account Executive, Supervisor And Account DirectorOgilvyone Jun 1996 - May 2002During this period working at OgilvyOne I went through different positions, starting as a production executive until finishing as Account Director. I lmanaged a work team to carry out communication campaigns of direct marketing, relationship marketing, loyalty and integrated actions for local and international clients such as Telefónica, Endesa, Terra, Atento, American Express, Banco Banif, Banesto, etc.
José Velasco Zwickert Skills
José Velasco Zwickert Education Details
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Finalizado -
Finalizado -
Ogilvy AcademyCommercial Competence -
The Institute Of Direct And Digital Marketing (Idm)Diploma In Direct Marketing
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Colegio Alemán De Madrid
Frequently Asked Questions about José Velasco Zwickert
What company does José Velasco Zwickert work for?
José Velasco Zwickert works for Disme Group
What is José Velasco Zwickert's role at the current company?
José Velasco Zwickert's current role is Desarrollo de negocio y gestión de proyectos.
What is José Velasco Zwickert's email address?
José Velasco Zwickert's email address is jo****@****lvy.com
What schools did José Velasco Zwickert attend?
José Velasco Zwickert attended Thepowermba, Universidad Complutense De Madrid, Ogilvy Academy, The Institute Of Direct And Digital Marketing (Idm), Colegio Alemán De Madrid.
What skills is José Velasco Zwickert known for?
José Velasco Zwickert has skills like Marketing, Team Management, Digital Marketing, Digital Strategy, Marketing Strategy, Online Advertising, Social Media Marketing, Integrated Marketing, Advertising, Mobile Marketing, Online Marketing, Marketing Communications.
Who are José Velasco Zwickert's colleagues?
José Velasco Zwickert's colleagues are Carlos Casas, Josep Mª Soler, Àngel Torres, Gerard Puig, Aitor Romero Jiménez, Josep Morera, Carles Francisco Sans.
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