With a Bachelor of Arts degree in Communication Arts from the University of Santo Tomas, I have been working as the Promo Lead at ABS-CBN Film Productions, Inc. for over two years, leading the Advertising and Promotions department and ensuring proper coordination to meet project deadlines for all film projects. I conceptualize and innovate creative marketing campaigns for all local and international film releases, and supervise the production of broadcast and digital promotional materials and on-ground events from development to execution.Before joining ABS-CBN Films, I was a Multimedia Producer at ABS-CBN Corporation for three years, where I wrote, directed, produced, and edited various digital executions for TV Production, including live streams on kumu, Facebook and YouTube that promoted Star Hunt Management artists and their upcoming projects. I achieved and exceeded the expected quota for Star Hunt kumu shows by 200%, and helped in finding and creating new and innovative ways to monetize digital executions across different online platforms during the pandemic. I have strong problem-solving, interpersonal, and critical thinking skills, and I am passionate about producing quality and engaging content for diverse audiences.