José Alberto Herrera Email & Phone Number

Mexico City, Cdmx, Mx

México

- Oversee all aspects of the business, from day-to-day operations to long-term strategic planning. I work closely with our founders and executive team to craft and execute strategies that push us ahead.- Streamlined operations across departments, boosting sales attainment by 3x QoQ & reduced churn 7x, GMV wise. - Built and mentored a high-performing team, leading to scale up our MRR per new client by 63%.- Managed the company’s budgeting and forecasting processes, improving financial performance by 7% QoQ.- Successfully launched operations in two new markets, the Pacific and Bajio regions, to expand our reach.- Established and maintained strong relationships with key stakeholders, including investors, partners, and clients.

México

México

- Led revenue generation efforts across Mexico, Colombia, Peru, Chile, Costa Rica, and Panama, achieving 100% of total revenue.- Increased Facilities Occupancy by 106%, raising average rates from 38% to 81%.- Improved conversion rates by 120% in both Inbound and Outbound channels.- Successfully transitioned from Inbound to Outbound client acquisition strategies, enhancing Lifetime Value by 67%.- Boosted productivity per Account Executive (AE) by 112%, optimizing operations across all countries.- Raised average Annual Recurring Revenue (ARR) by 62% throughout the region.- Expanded the sales team by over 50 professionals, including 2 additional managers and 15+ Account Executives, enhancing regional coverage and market penetration.- Excelled in sales management and performance metrics, consistently meeting monthly and yearly quotas.- Streamlined processes within Salesforce and other software tools for optimal management practices.- Fostered cross-departmental teamwork with Marketing, Sales Ops, Operations, Customer Success, Billing, and Recruiting, aligning efforts with company goals.

Ciudad De México, México

- Crafted and implemented the commercial strategy and Key Performance Indicators (KPIs) to consistently surpass sales quotas.- Led the development of the Business Plan (BP) and implemented marketing strategies, carefully examining trends and outcomes to enhance revenue growth- Achieved impressive year-over-year revenue growth, exceeding targets with a +28% over Business Plan in 2019 and +26% in 2021.- Led the development of teams and products focused on Subscriptions, Retention, and Recovery units, ensuring robust offerings and sustained customer engagement.- Cultivated and expanded long-term relationships with Enterprise Accounts through a high-performing group of Key Account Managers, driving client satisfaction, loyalty and revenue growth.

Ciudad De México, Distrito Federal, México

- Spearheaded strategic development and management initiatives across five key states in Mexico.- Developed and executed a long-term business strategy, serving a diverse portfolio of over 2,000 clients.- Exceeded sales and acquisition quotas, achieving a remarkable 127% attainment rate.- Led business development efforts in over 20 cities, driving growth and upselling within a portfolio of more than 5,000 active clients.- Orchestrated impactful trade marketing initiatives, including planning and logistics for national events across Mexico, enhancing loyalty, branding, and delivering substantial ROI.- Achieved outstanding results, surpassing sales and acquisition quotas with a remarkable 127% attainment rate.- Took charge of business development efforts in more than 20 cities, driving growth and upselling within a portfolio of over 5,000 active clients.- Orchestrated impactful Trade Marketing initiatives, including the creation and logistics of national events spanning all of Mexico, focused on enhancing loyalty, branding, and delivering substantial return on investment (ROI)

Ciudad De México Y Alrededores, México

- Provided comprehensive training, consultation, monitoring, and support to both internal and external partners, ensuring the optimization of Key Accounts' performance.- Successfully acquired new key clients across multiple markets, driving substantial revenue growth with an outstanding 143% attainment versus quota.- Oversaw internal projects as the primary liaison between Booking.com and the Accounts, ensuring seamless execution and alignment with objectives.- Conducted monthly reports on critical metrics and data, offering valuable insights for informed decision-making and continuous improvement initiatives.

Ciudad De México Y Alrededores, México

- Designed and executed the commercial strategy across key markets including Mexico City (CDMX), Monterrey, and Guadalajara.- Established and managed the Food & Drinks vertical, overseeing its growth and performance.- Continuously monitored Key Performance Indicators (KPIs) to drive monthly and yearly quota achievements, ensuring alignment with organizational goals and objectives.

Ciudad De México Y Alrededores, México

- Proactively identify and target potential clients, partners, and markets to drive expansion of the company's customer base.- Cultivate and sustain a robust pipeline of qualified leads and opportunities to fuel growth and revenue generation.- Track, analyze, and report on key performance indicators (KPIs) associated with business development efforts, ensuring strategic alignment and informed decision-making.efforts

Cancún, Quintana Roo, México

- Led the development and implementation of marketing and online promotion strategies for yucatanholidays.com and cancunreservas.com sites, driving increased visibility and engagement.- Spearheaded business development initiatives for both the B2B and B2B2C units, fostering strategic partnerships and revenue growth.- Orchestrated impactful Inbound (IB) and Outbound (OB) campaigns targeting clients from the US and Canada, enhancing market reach and driving conversion.

Cancún, Quintana Roo, México

- Managed relationships with over 80 external vendors for Fly & Buy programs in the USA and Mexico, driving successful partnerships and program effectiveness.- Provided cross-functional supervision to a team of over 40 individuals spanning reservations and customer care, fostering collaboration and delivering exceptional service standards.- Oversaw inventory management for the Interval International Account, ensuring seamless operations and optimal utilization.

Playa Del Carmen, Quintana Roo, México

Ciudad De México, Distrito Federal, México