Digital White Space is a brand and digital consultancy with a proven track record of helping organizations from start-ups to enterprise organisations grow profitable revenue, brand reputation, customer satisfaction and internal culture. We specialize in helping businesses uncover their strategic 'white space', navigating an ever increasing complex and competitive business landscape. As a Chief Brand and Digital Strategy Officer with over 25 years of skill and experience in marketing, strategy and advertising, José focuses on guiding business, marketing, and brand leaders on brand and digital transformation, full-funnel marcomms strategy, branding, consumer and commercial data-driven insight and market readiness for a modern world in a constant state of change and disruption.José has extensive experience working across various categories including FMCG, Fashion, Health & Beauty, Airlines, Financial Services, Telco, Media, Travel, Tech, Retail, Charity, leveraging deep knowledge of brand, advertising, digital, social, data & CRM into full-funnel strategic solutions. Key Attributes:Business Strategy • Transformation, innovation and new product developmentBrand Consulting • Brand architecture, brand story, market positioning, brand identity, messagingProduct Marketing • Product design, user experience, value proposition, intellectual property and Go to Market launchesCommunication Strategy • Full-funnel marketing communication strategie, campaign planningDigital Commerce • eCommerce, social commerce, crypto currencyDigital Experience • Digital ecosystem design, user experience, customer journeys, NFT, A.I integrationDigital and Social Marketing • Digital advertising, social media strategy, community building, content planningCRM & Data • Marketing automation, lifecycle programmes, email marketing, data strategy, AnalyticsSkills:Proven business acumen • Expert market analysis, business modeling, market sizing, trend and emerging trend impact assessmentStrategic vision • Defining & solving complex business, brand and marketing problemsLeadership and communication • Inspiring & empowering collaboration and effective partnershipStrong relationship building • Fostering strong and enduring professional connectionsCreative and innovation mindset • Passion for thinking different, embracing change and exploring new frontiersIf you’re a business, brand, marketing or agency leader looking for strategic support, I invite you to get in touch. I’m always keen to chat or grab a coffee +64 272 333 400 or jose@digitalwhitespace.co.nz