At Ezcaray Seating we design and manufacture armchairs for cinemas, theatres, conference halls, congress centres, multipurpose halls, educational centres, sport centres, stadiums and telescopic bleachers.In our 15,000 square meter factory we have seven workshops of our own: prototype workshop, metal workshop, foam workshop, paint and varnish workshop with paint oven, wood workshop, textile workshop and upholstery workshop.We serve the Spanish domestic market through two sales representatives, while our team of five international sales representatives ensures that our seats reach every corner of the world.I am responsible for international business development in the following markets: UK, Greece, Cyprus, Russia, Eastern Europe, Asia, Australia and New Zealand.

www.apayamarural.comIn between the Gredos mountain range and the Tietar River, the 2.5 hectares land - dedicated to pepper farming for producing La Vera paprika - accommodates a house with 6 rooms and suites - extendable to 7 rooms and suites - and 5 bathrooms, a huge garden, a 80 sq/m orchard surrounded by various fruit trees, a large swimming pool with jakuzzi, a 81 sq/m porch and a a 81 sq/m veranda with amazing views of the river valley and the mountains range and a 162 sq/m outdoors covered area equipped with a kitchen, a bbq, a clay oven, a paella cooking area and a 15m long rocket stove daybed. In our land you can access the river for kayaking and you can fish at one of the best fishing places of the Tietar River.

- Direction, management and control of every business area of the company. - Definition and implementation of the business strategy and preparation of the sales plan, setting budgets, goals, strategies and commercial actions.- Creation of own methodology to speed up and optimize the internationalization process for companies, both for opening up of new markets and for process outsourcing.- Compilation, analysis and assessment of information for business strategy decision making. More than 7,000 local companies found, analyzed and selected or dismissed on the basis of their suitability within the business strategy.- Capturing and opening of new accounts: 133 new customers.- Customer loyalty and retention: 32 customers out of the 133 new customers contracted our services again.- Design, implementation, control and supervision of multiple, diverse and simultaneous internationalization projects. Achievement of considerable productivity gains for 133 customers through 216 projects in more than 50 different sectors resulting in more than 600 contracts signed for a volume higher than 2,500 M.- Management and control of the P&L account. Ultimate responsible for the business profitability.- Continuous collaboration with the customers’ R&D and marketing departments.- Determination of staffing requirements, recruitment, labor contracts negotiation and procurement. Management, organization, training and motivation of the internal staff and management of the horizontal collaboration with the staff teams of more than 100 customers.- Customers’ needs analysis and pro-active search and detection of new business opportunities.

Leading a team of 5 staff members and 17 sales representatives I am responsible for developing and implementing the sales policy at BimbiDream in order to strengthen our position as market leaders in Spain and Portugal and sell our GOTS and OEKO-TEX certified textile baby products and complements all over the world.With over 40 years experience in finding new raw materials, focusing on the study and development of new designs every season, working with 100% organic cotton and other materials and making use of cutting-edge technology we at BimbiDreams are proud to have become one of the world leaders in the textile baby products industry.

- Develop, define and implement the commercial strategic plan, marketing plan and product, customer and margin policies for more than 100 customers by establishing and executing commercial objectives, strategies and actions.- Collect, analyze and evaluate information for business strategy decision making. Over 2,000 foreign companies located, contacted, analyzed and selected or rejected based on their suitability within the business strategy.- Opening of new markets and obtaining significant increases in turnover for more than 100 clients through the design, execution, control and supervision of 96 internationalization projects resulting in more than 200 international contracts signed with foreign companies materialized in more than 1,000 M of business.- Analyze the situation and actions of competitors in international markets.- Control new distributors, agents and customers and maintain continuous contact with them.- Lead, manage, organize, train and motivate the internal sales team (9 people) and lead the horizontal collaboration with the export teams of more than 100 customers.- Responsible for the internationalization of the company (market research, prospecting and selection of countries, development of plans for the introduction of brands in new markets, active search and detection of new business opportunities).- Analysis of customer needs and active search and detection of new business opportunities.- Making improvement proposals and developing and implementing strategies for new product or service launches.- Creation of our own methodology to accelerate and optimize the internationalization process of companies, both for opening new markets and for outsourcing products and processes.- Collaborate with the R+D+I and marketing departments of the clients in the launching of commercial campaigns.

Executive Director:- Direction of every business area of the company. - Definition and implementation of the business strategy.- Creation of own methodology to speed up and optimize the internationalization process for companies.- Capturing and opening of new accounts: 133 new customers.- Design, implementation and control of 216 internationalization projects for 133 customers in more than 50 different sectors resulting in more than 600 contracts signed for more than 2,500 M.- Management of the internal staff (9 employees) and of the horizontal collaboration with the staff teams of more than 100 customers.Sales Director:- Development and implementation of the strategic business plan for more than 100 customers. - Opening of new markets and achievement of substantial increases of turnover for more than 100 customers through the design, implementation and control of 96 internationalization projects resulting in more than 200 sales contracts signed with local companies for more than 1,000 M.- Management of the internal sales team (9 employees) and of the horizontal collaboration with the export sales teams of more than 100 customers.Purchasing Director:- Development, management and implementation of purchasing policies for more than 70 customers.- Search and identification of new suppliers and alternative products in order to optimize the purchasing processes. More than 5,000 local suppliers found, analyzed and selected or dismissed on the basis of their suitability within the business strategy.- Opening of new supplier accounts and achievement of substantial competitiveness gains for more than 70 customers through the design, implementation and control of 83 internationalization projects resulting in more than 400 purchase contracts signed with local suppliers for more than 1,500 M.- Management of the internal purchasing team (9 employees) and of the horizontal collaboration with the purchasing, R&D and quality teams of more than 70 customers.

After a six months training in BBVA (at that time, Banco Exterior Argentaria) Spain, posted to BBVA in Hong Kong to develop the Corporate Customers Business, then transferred to head office in Madrid to develop the bank international network and the international trade finance business.

Jan to Jun 93 at Spanish Chamber of Commerce in Mexico D.F.: Strategy development of electrical capacitors market in Mexico for Basque companies.Jan to Dec 92 at Spanish Trade Commission in Singapore: Execution of market researches in Singapore about fluid pumps and tool machinery for Basque companies.