Former Product management at Nintendo Spain, working for seven years at the marketing team, leading Wii and Wii U marketing plans and key Nintendo franchises (Mario Bros., Zelda, Donkey Kong...).Online marketing specialist, including the launch of official YouTube and Twitter profiles, and fully integration of online campaigns and Social Media channels in global marketing plans. Strong experience in PR and communications, working over ten years with gaming media, as PR specialist at Nintendo and editor in leading online and print magazines, attending since 2006 world wide events in Los Angeles (E3) and Tokyo (Tokyo Game Show).Founder of iDÉAME, Young Developers Conference of Complutense University of Madrid, helping students to start working at the videogames industry and supporting indie developers to promote their games.Founder of Umami Games, marketing & digital business for video games developers, applying all the knowledge and expertise in media and product management to small game developers, to help them to increase the visibility of their product in digital stores.Very passionate about technology, videogames industry and digital business, looking for new professional challenges in product and brand management, online and social media marketing and digital distribution.
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Director De EstrategiaContentoMadrid, Es
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Jefe De Desarrollo De ProductoFactory Of Dreams Jan 2024 - PresentMadrid, Comunidad De Madrid, EspañaResponsable del videojuego Luzia: Rainbow in the Dark, el primero videojuego desarrollado por el artista Okuda San Miguel. Desarrollo de producto, negocio, comunicación y marketing. -
Noob - Head Of Strategy & Business DevelopmentWebedia Feb 2021 - Dec 2023Haz algo que no hayas hecho antes.Agencia creativa y productora audiovisual del grupo Webedia, líderes en entretenimiento digital en España.Estrategia y creatividad, producciones premium y livestreaming, trabajando codo con codo con los talentos digitales de VIZZ, como Ibai, Rubius o Willyrex entre otros. -
Vizz - Head Of Creative & SalesWebedia Feb 2017 - Feb 2021Madrid Y Alrededores, EspañaLeading VIZZ creative and sales team, having half of my brain focus on new ideas, unique proposals and marketing objectives, and the other half in the sales process (forecast, pipeline and sales report), working very closely with Head of Talents. My objective at VIZZ is create, manage and guarantee the deliver of influencers/brand campaigns, with two objectives: plan content relevant for our influencers and their audience, and being able to generate great value for the brand and the KPIs stablished for the each campaign (reach, engagement, prescription, conversion…). Focus on special projects and new opportunities in digital marketing, creating and stablishing long-term relationship with top agencies (Havas, Carat, OMD, Publicis…) and top clients (CocaCola, Disney, Sony, LG, McDonald’s, Bimbo…)
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Vizz - Brand Solutions ManagerWebedia Feb 2015 - Feb 2017Madrid Y Alrededores, EspañaVIZZ is the leading influencer marketing agency in Spain and Latam. Our goal is to connect brands with consumers working closely with top YouTube, Twitter and Instagram influencers to plan, create and measure the impact of content marketing and branded content activities.
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Founder & Business ManagerUmami Games Aug 2014 - Sep 2016Madrid Y Alrededores, EspañaMarketing & digital business services for independent video games developers. 3-steps strategy to establish a close relationship with an unique objective: increase the sales of your projects in a long-term period. 1.- Product evaluation: indentify the key elements of your projects and define the target of2.- Business development: take decisions such as price, platforms, launch date...3.- Marketing plan: define a marketing strategy, create a communication plan and decide PR, online and social media activies to increase knowedge and awareness of the game before, during and after launch period.http://www.umamigames.com -
Product ManagerNintendo Ibérica Jun 2011 - May 2014Alcobendas Y Alrededores, EspañaHome consoles product management, from strategic planning to tactical activities, including TV campaigns, consumer events, trade marketing, PR, online and social media. Leading the launch of Wii U in Spain, marketing plans of key franchises such as Mario Bros., Zelda, and Donkey Kong.Product analysis, with deep understanding of key benefits, targets, consumer insights and KPIs.Retail and trade marketing, working closely with salesforce. Digital business promotions including European online store (Nintendo eShop).Launch of official Nintendo Spain Twitter and YouTube channels. -
Public Relations SpecialistNintendo Ibérica Nov 2007 - Jun 2011Alcobendas Y Alrededores, EspañaPlanning, developing and implementing PR strategies and communication plans for gaming media, establishing a strong relationship with key journalist.Company spokesperson in media interviews, events, and sales conventions.Writing and distributing press releases and social media content calendar, clipping and analysing media coverage.
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Editor In Chief At Ngamer MagazineGlobus Comunicación Aug 2007 - Nov 2007Madrid Y Alrededores, EspañaLaunch of NGamer Magazine (Future Publishing) in Spain. Content management, english transcription, and layout. -
Section EditorMeristation Magazine Jan 2000 - Nov 2007Madrid Y Alrededores, EspañaSection editor of Wii and Nintendo DS platforms, coordinating the plannification calendar with editor-in-chief, including news, previews, reviews...Coverage of media events in Madrid, and special correspondent in London, Frankfurt and Los Ángeles, interviewing key videogames developers such as Shigeru Miyamoto, Shuhei Yoshida, Tim Schafer, Peter Molyneaux... -
Freelance Writer At MegaconsolasEstrenos 21 Jun 2005 - Oct 2007Madrid Y Alrededores, EspañaMedia coverage of key games, including hands-on, reviews and event coverage.Editorial planning of special issue during Christmas season for video games companies such as Sony, Nintendo, Namco Bandai or SEGA.
José Arcas Skills
José Arcas Education Details
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Iab SpainMarketing -
Marketing -
Dentistry
Frequently Asked Questions about José Arcas
What company does José Arcas work for?
José Arcas works for Contento
What is José Arcas's role at the current company?
José Arcas's current role is Director de estrategia.
What schools did José Arcas attend?
José Arcas attended Iab Spain, Eae Business School, Universidad Alfonso X El Sabio.
What are some of José Arcas's interests?
José Arcas has interest in Science And Technology, Education, Arts And Culture.
What skills is José Arcas known for?
José Arcas has skills like Online Marketing, Marketing, Product Management, Social Media, Marketing En Internet, Comunicaciones De Marketing, Media Spokesperson, Redes Sociales, Medios Digitales, Online Planning, Online Advertising, Publicidad En Internet.
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José Luis Pérez Arcas
Barcelona -
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José A. García Arcas
Director General Financiero En Cibic BalearesGreater Palma De Mallorca Metropolitan Area
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