- Successfully increased market share within the HORECA and Office sectors through strategic partnerships and redefining the route to market for Nespresso Professional in Mexico, optimizing distribution channels and expanding reach across the country. - Spearheaded the acquisition of new high-volume clients, including major hotel chains and restaurant groups, contributing to a double digit growth in annual revenue.- Positioned Nespresso Professional as the leading premium coffee solution in Mexico’s B2B market, increasing brand awareness through targeted marketing initiatives and participation in industry events (Micheline Guide, Culinaria Mexicana Los 250 Restaurantes, MexBest, Expo Café).

- Architect of the Digital Commerce Growth Strategy to drive CLV across all digital channels (Nespresso.com, Nespresso App, eRetail & Marketplaces) responsible for 63% of total global B2C sales, by scaling best-in-class digital strategies & capabilities through the management of a community of 40 eCommerce teams across the world, building long lasting relationships with customers focusing on optimizing product assortment, channel benefits / services, content / merchandising, acquisition and conversion end to end. - Co-led the design of global brand campaigns in collaboration with Brand and Product teams to tailor content and experience for Digital Commerce channels generating global recommendations and guidance to execute yearly promotion and activation calendar in partnership with Performance Media and CRM teams.- Created the Digital Commerce Customer Experience Hub enabling internal and industry-wide benchmarking of digital commerce experience metrics by region (NAM, Europe, APAC, SAMA) and Nespresso markets, with the objective of identifying gaps and opportunities to improve the overall digital experience.- Design and deployment of the eCommerce organizational structure to enable rapid and agile execution of the holistic global strategy.

- Developed the long-term strategy of Nespresso.com, eRetailers (Amazon, MercadoLibre, Linio), and Delivery Apps based on the digital performance landscape and brand maturity in Mexico, implementing global and local campaigns, redesigning delivery services, negotiating commercial agreements and managing product portfolio, and building the required team to reach annual average sales organic growths of +30% from 2017 to 2019, and +150% in 2020. - Led the Digital Marketing Strategy development and managed the execution of acquisition, engagement and retention activities, achieving an average increase in visits of +40% from 2017 to 2019 and +70% in 2020, along with a +40% improvement in the Conversion Rate.

- Developed personalized digital strategies refining the clients marketing mix in order to achieve and exceed their KPIs - Led a team through the implementation and optimization of digital marketing campaigns for more than 10 clients, monitoring performance, controlling the budget, and improving ROI

- Exceeded annual revenue goals by 20% on average by championing new business opportunities, developing strong relationships with partners, and leading successful multi-industry projects - Collaborated in the negotiation of a joint venture project for a wastewater treatment plant with a capacity of 2,500 l/s in Sonora, Mexico with an investment of $762MM MXN - Led a five-person team through the negotiation of a $25MM Mexican pesos (MXN) line of credit for a 500-unit residential project in Puerto Vallarta, Mexico with the goal of generating $100MM MXN of revenue for the client

- Transformed the eCommerce sales channel functionality/content that accounts for 75% of total company sales improving conversion rates from 2.5% to 4.9%, generating monthly sales of $75MM MXN, and winning CNN Expansión Best eCommerce Website Award - Led a cross-functional team of 30 members through the complete product cycle of a new website that allowed the migration to Navitaire’s New Skies reservation system in 12 months vs the industry standard of 18 months, and was a key milestone for the company IPO- Delivered the company’s first Apple iOS and Google Android applications responsible for 20% of the sales of the ecommerce sales channel in two years- Definitions, development and implementation of technological solutions aligned to the objectives of the commercial areas (E-Commerce, Marketing, Revenue Management, Sales) that supported annual sales growth of 10% year to year and a market share of 23% in Mexico - Implementation and leadership of the agile methodology for website development that allowed the biweekly release of new functionality and general improvements (new products, SEO, marketing campaign measurement tags, etc.)

- Project management through the use of project management standards, tools, knowledge and techniques. - Coached and led a team of 10 people through the review and update of PEMEX Refining Security and Environmental Protection Information System while managing a $2MM MXN budget that allowed insurance premium cost savings of 10% for the company

- Management of the 1st and 2nd phase of LIFE Project, Development of 337 Residences. o Planning, executing, and control of project management plan that translated to sales of 95% of the inventory of the 1st phase and 15% of the inventory of the 2nd second phase o Integrated technical and legal documentation that allowed the authorization of building permits for 1st and 2nd phase of the projecto Produced and established templates for project cost monitoring and control

- Financial Governance Projecto Supported planning, executing, and control of project management plan.o Creation of project documents (schedule, minutes, process diagrams, etc.). o Produced project status reports. o Risk identification and contingency plan implementation.