En *Fractional Business Lab*, me especializo en desarrollar y ejecutar estrategias de marketing y crecimiento a largo plazo que no solo se diseñan para generar resultados, sino que también se implementan de manera práctica y efectiva. Mi enfoque dual asegura que las ideas no se queden en el papel, sino que se lleven a la acción, impulsando de manera directa el rendimiento de las empresas. Trabajo de cerca con los equipos para traducir las estrategias en resultados tangibles, optimizando procesos y asegurando que cada iniciativa tenga un impacto real y medible en el negocio, permitiendo un crecimiento sostenible y consistente a lo largo del tiempo.

Responsable del desarrollo de estrategias y métodos diseñados para lograr la aceleración de los ingresos y el crecimiento rentable. Liderar en la construcción y gestión de un funnel saludable de prospectos y oportunidades, generadas directamente y mediante el uso efectivo de socios, y la conversión de esas oportunidades en flujos de ingresos seguros y permanentes para la empresa. Asumir plena responsabilidad en toda la empresa por las cuotas de ventas acordadas y su logro por parte de cada miembro del equipo de ventas y del equipo de ventas en su conjunto. Desarrollo exitoso de nuevos canales de ventas para aumentar los que ya existen.

Lead SODEXO's Marketing strategy in Colombia and support the strategic definition of the business based on knowledge, understanding, analysis and valuation of the market, consumers, competition, new trends and opportunities of the company around the topics of Quality of Life, Employee Experience, Mobility, and innovative new models of employment relationship. Plan, implement and lead Marketing processes related to Solutions and Product development and Digital Marketing. Support the areas of Sales, Mobility, Merchants, and Strategic Allies for an appropriate Trade Marketing and innovation strategy. Ensure the measurement in the effectiveness of the sales cycle and lead conversion through the behavior analysis of the sales funnel, meeting the needs of the different Stakeholders (customers, affiliates, consumers, merchants, and strategic partners) according to the guidelines and goals established for each fiscal year, contributing to the objectives of the Group.Key Achievements:• In the first 2 years developed and executed a business strategy that achieved a growth of 18% annually of revenues, 2X EBIT by launching 3 new products in 2 new markets for Sodexo and boost lead generation by 5X• Designed a new Marketing structure fully aligned with Sodexo business strategy that allow us to accomplish our business plan and focus on priorities. • Implement a fully digital outbound strategy based on Sales Navigator, BI and commercial chatbots that generated us half of the lead growth and increased conversion rate in 5bp• Boost ecommerce site sales by 500%throught client segmentation, implementation of digital marketing strategy and adding social selling.• Launched a new Service Culture project focus on create a service culture and impact the main strategy process that were affecting our NPS score, in one year we increased NPS by 10 points from 45 to 55

I develop and implement strategic repositioning, restructuring, and market disruptive products and projects to transform full operational management for each business unit with a keen focus on raising standards of operations, risk management, and client service. I capitalize on technological advantages and the global reach of a new, digital economy to achieve organizational objectives. I maintain full accountability for management of $5M budget and performance of team of multicultural, diverse team of 18, across 6 countries ensuring achievement of project planning and objectives. • Conducted global anthropology research across 6 regions to identify in excess of 8 opportunities for disruption. • Collaborated cross-functionally to identify 60+ business projects for which to plan, map, manage and complete. • Partnered with senior leaders and board of directors to provide project status updates, address potential obstacles, and conduct risk assessment. • Developed and administer global WOI to give access to latest organizational happenings.

I was promoted to provide comprehensive leadership and strategy development for transformation of marketing framework across Latin American business lines. I contributed to organizational success by defining and driving all aspects of marketing plans, providing strategic direction and leading digital campaigns. I led research and development efforts for aggressive growth and compelling marketing plans. • Within first year, accomplished double-digit business growth and gross margin of 52%.• Achieved 20% annual growth with P&L management of $600M in revenues and $290M EBIT. • Expanded organizational footprint as an Integral contributor in acquisition of Panamanian company. • Conducted formal research and field work to launch new consumer culture base and transform reporting of marketing results. • Built alliances with new business start-ups, representing $50M in additional revenue realization and $10M in annual EBIT.

I leveraged strong expertise and management capabilities to develop value added marketing campaigns that elevated company brand to positively impact revenue realization. I led internal teams to align strategy and business goals with marketing objectives. I collaborated with management to deliver on all matters relating to marketing analysis, profit and revenue growth, brand and network expansion, and relationship retention. • Achieved 105% of organizational revenue goal by crafting effective marketing plans and implementing new digital technology, social media, and BTL campaigns. • Generated 60% growth in new product revenues and 400% increase in total business within 2 years by transforming single product dependence and supporting new cross sale strategy.

Lead NATIVE's Commercial & Marketing strategy in Colombia and support the go to market strategic definition and execution Key Achievements:• Through a grow hacking strategy that include aggressive pricing, market segmentation and A/B testing reach 1,000 users in 6 months • Define and execute a go to market strategy, launched 2 main sales channels, pricing strategy, incentive plans and KPIs.• Launched an inbound strategy using HubSpot, generated 5,000 leads with a conversion rate of 20%• In charge of the capital raise strategy of the company, reached US$60,000 pre seed

I was on-boarded to drive rapid market performance for product lines by expanding brand awareness. I directed marketing and sales teams by developing business strategies for sales processes, revenue and expense controls, and market presence growth. I created marketing plans, lending expertise to realistic forecasts, operational costs, and sales promotional programs. • Generated increase in new market spaces and secured top rankings in competitive industry. • Crafted executable business plans and provided leadership by example.

I secured and established new business accounts to ensure fulfillment of profitability and obligations, utilizing industry knowledge to lead enterprise growth and betterment. I collaborated with team to produce high quality deliverables by accomplishing benchmarks and maintaining schedules. • Improved operational output and efficiency by building teams and accomplishing KPIs to bolster productivity.• Launched and managed innovative promotional campaigns for major product lines to increase market share and grow brand awareness.

-Develop and executed a marketing plan of 6 million of dollars in publicity and 740 millions of dollars in revenues for all the value added services, Voicemail, Caller ID, Fixed Short Message Service, Call waiting, Conference call and Fixed Wireless Service (WLL).-Elaborate and plan the goals for sales and revenues relate with value added services and the Fixed wireless service (WLL)-Design and propose new products and services to satisfy the needs of the market, all this by using corporate cross crossing products and third parties alliances. -Follow the life cicle of each of the products under my supervision. -Elaborate business cases for all the promotions and new products under my responsibility.-Design promotions an incentive plans for the sales channels that impulse the sales of the products and services of my area, including loyalty and fidelity programs.

Commercial Development Manager (1999 – 2003)My responsibility is to launch and develop new products and strategies for the wireless voice, M- commerce, wireless data & wireless internet markets.The main goal of my position was that 10% of the total gross revenues per year came from wireless data, by launching services of Voice portals, SMS, M-Commerce and Wireless Internet, Our team did until 14% in a market of 8 million customer and 500 millions of dollars in gross revenues.SAP Functional Manager (1998 – 1999)Responsible for the improvement of the financial processes of the company.Financials Reports Manager (1997 – 1998)Built, compare and analyzed financial, marketing an operational index reports of the company.Investigated and compare all the main indexes of the cellular carriers and managed the obligations and administrative responsibilities between the International Financial Corporation (World Bank private sector) and the company.