Consistently promoted to positions of increasing authority and responsibility due to strategic growth initiatives, research and analysis abilities, and commitment to continuous improvement. Leverages software and consumer insights to compile, evaluate, and communicate business intelligence and critical development data. ● Collaborated directly with IT leadership to generate critical consumer and sales data reports, importing raw data into PowerBI and Google Data Studio to develop interactive dashboards for executive review. ● Facilitated business development initiatives by providing relevant information to C-Suite management, recommending marketing and product strategies that improved profits by 20% year over year.● Utilized software and databases to identify key clients and optimize sales opportunities, enhancing sales managers’ ability to focus on high-spend accounts.

● Independently built a full-functional eCommerce website from scratch, utilizing Shopify platform, logistics partners, and existing campaign data to forecast consumer demands and create an engaging, accessible customer experience. ● Created automatic syncs between Google shopping, Facebook shopping, and the online store and designed new shopping campaigns to consistently reach new consumers.● Utilized Google Ads, Google Analytics, and Mailchimp to analyze and generate product campaigns and promotions and evaluate performance, providing results and recommendations to upper management for future strategies.

● Established and led the company’s marketing department to facilitate cohesive and highly-focused campaign development, launch, and maintenance processes, as well as brand development and awareness. ● Designed and implemented social media and email ad campaigns to reach target demographics and generate high-quality leads.● Championed AI implementation on a company scale to enable automated responses on business chats, increasing speed and efficiency of client correspondence.● Pulled and analyzed chat robot information from social media and WhatsApp, including frequently asked questions and bot behavior, to improve client support abilities and AI response accuracy.

Monthly rotation through customer service, procurement, and sales to understand the business organizational structure, processes, and needs. Supported leadership in day-to-day tasks relevant to each business function

International project representing MV in Asia, in which a market study was carried out to study the possibility of expanding the number of suppliers that the company has in China, as well as finding new suppliers in the countries of South Korea and Japan.

● Oversaw audit operations for 4 inspectors to certify cohesive, accurate, and consistent procedures on a company scale.● Designed and implemented a report template that improved accuracy and conciseness of inspector reviews, helping to reduce errors an estimated 80% and decrease total work time and expenses.● Analyzed inspection reports to track repeat issues, identify product abnormalities, and recommend recalls.● Performed on-site inspections of products and containers at Chinese factories and warehouses to maintain alignment with quality and safety standards and regulations.