- I lead the transformation and continuous improvement process of the Commercial Team with new sales tools, digital presence and continuous learning processes for each team member. - I added value and new products to the commercial proposal of the company to boost revenue and profitability of our company and customers in Paints, Construction Mortars and Plasters markets.- Our Sales Team increase sales in a double digit rate year over year struggling into a deep uncertain business environment due the Covid-19 pandemic.- I implemented sales and performance dashboard tools to feed the company performance analysis and a personalized version for each sales team member in order to lead sales initiatives and strategies.

• Transforming a team of skilled security sales reps into a high-profile electronic system selling professionals.• Setting up and culturizing the company in the use of CRM’s as operative and professional tool.• Leading the digital transformation of the sales team and their interactions with inside and outside customers.

Sales Engineers’ Team leader for the Central America region. Focus on demand creation and projects sales for the Utilities, Industry and Building market segments. My team included nine sales engineers and four sales support representatives.My targets were sales team right sizing and stabilization, regain trust and business expectative predictability while reaching sales targets as well. I meet all targets within less than six months with double digit increase in volume and profitability. We got back key accounts within the electromechanical contractors wining iconic projects for the company improving previous year and budgeted targets.

As the APD (Architectural Product Division) commercial responsible I’m in charge of the commercial team and its P&L. This includes not only the distribution sales channels sales reps but also the project sales reps. I’m leading a team of 5 sales reps and 12 commercial promoters. Our team is improving the company’s last year numbers with a double digit growth due the increment in distributors and a continuous product mix improvement. We focus our efforts on continuous customer and sales channel training, influencers and designers fluid communications and aggressive point of sales initiatives.My goal is to create in each member of our sales team the need to become better every day and the passion for detail care in the customer service in order to achieve the commercial targets in a highly competitive market

Operations ManagerSales Manager (Acting Operations Manager)In charge of the P&L of the Vertical Markets Division (Projects). This includes projects in the sector of electronic security and includes the determination of suppliers, inclusion within the palette of supply and marketing strategy for its development by the sales team and execution by the operations team.I reorganized the sales team focusing them on sectors of high development, assigning portfolio based on the affinity/sector types of customers, achieving an increase of 41% in sales in the first year and 26% in the second year, meeting financial balance in that first year and generating profits in the second.I did the turnaround from reactive to proactive sales approach, through the attention of project during its design phase, to ensure the allocation of the project.I implemented the use of a customer management system (salesforce.com) for the registration and tracking of business opportunities.I led the process of opening of new legal entities in the Central American region in coordination with the legal and financial team of the company.I drove the relationship with key global accounts of the company and got awarded with the Golden Globe Award recognition by the central offices of the company in the USA.I structured the training process of the design and pre-sales team; so, they yielded effective results in the execution of both projects and commercial proposals.

Product Manager 2010-2012I developed the strategies for new product lines marketed under Bticino and Legrand brand for the Central America, the Caribbean and Ecuador region, from product determination, feasibility studies and competitive comparison.I developed, together with the advertising area, the new campaigns and sales materials; as well as, the coordination of the strategy and supply projection with the international purchasing and logistics area. I led the successful introduction of the new line of the intercommunication equipment, lighting energy saving and the re-launch of channel drivers’ lines; as well as, the renewal of products lines according the life cycles of them in conjunction with the advertising area.I represented Bticino and the National Chamber of Construction in the experts forum of the Ministry of Economy, Industry and Trade during the development of the Costa Rican Electrical Code Decree.

I restructured the products and solutions in medium voltage business unit and created business units for the attention of the industry and quality and continuity of energy. I built the organization and coordination with existing and suppliers, inventory management, training and communication with the sales team.I conducted negotiations with government authorities and introduced new products and suppliers, generating a turnover of $ 1.5 million in 12 months of operation.I developed strategic alliances with suppliers of medium-voltage materials and systems of energy quality such as General Electric, Cooper Power Industries, Technological Applications, Advanced Protection Technologies.

I led the sales team for Bticino, Legrand and Ortronics brands in the Costa Rican market, with responsibility over the sales’ distribution chain sales reps and project sales reps focused on project managers, specification and design developers, and construction projects developers.

I created and led the team of product managers for the attention of the Central American and Caribbean region. I led, in conjunction with German headquarters, the coordination of the marketing plan for the Industrial Division of Siemens.

I overhauled the distribution chain of the Industry Division of Siemens Honduras and did the reengineering of it hiring a new sales team and back office, managing to recover institutional, corporate and Government clients.I restructured the inventories and products promotion channels.

Industry Division Sales Manager - Costa RicaProduct Manager - Costa RicaProject Engineer - Costa RicaIn conjunction with the Logistics Department I developed a tool for warehouses’ demand and supply forecasting managing to optimize inventories and going from 90 to 45 days inventory.I managed direct customers in the English-speaking Caribbean for projects and equipment distribution.I managed the line of motor control and protection and low voltage power distribution products, determining key products for the business development in Costa Rica.I led the renovation of the key lines of the market in the motor control and protection with increased results in sales over the market average in consecutive years. I also led the re-launch of the lines to my attention with increased sales results.I acted as sales engineer with the greatest sales volume for three consecutive years and with growth in double-digit percentage. I did project analysis, determination of requirements, development of technical and commercial proposals for motor control and protection and low voltage power distribution projects, automation of industrial processes, monitoring of consumption and energy flow, automatic transfers and generators as backup power systems.