Jose Becerra Email and Phone Number
Global Head of Marketing, Private Brands at Amazon | Senior Product Manager | Senior Brand Manager at
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Amazon
Jose Becerra's Location
Seattle, Washington, United States, United States
Jose Becerra's Contact Details
Jose Becerra work email
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Jose Becerra personal email
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Jose Becerra phone numbers
About Jose Becerra
Proven executive with over 10 years of experience managing growth across different businesses and brand portfolios. Outstanding leader who has accomplished results across various business environments. Consistent strong strategic thinking track record resulting in winning strategies, leading multifunctional teams towards breakthrough business and organizational results backed by strong operational discipline and collaboration.
Jose Becerra's Current Company Details
Amazon
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Global Head of Marketing, Private Brands at Amazon | Senior Product Manager | Senior Brand Manager
Jose Becerra Work Experience Details
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Global Head Of Marketing Channels & Product Marketing, Private BrandsAmazon Jan 2024 - PresentSeattle, Wa, Us
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Global Head Of Marketing Channels And Product Marketing, Private BrandsAmazon Jan 2024 - Jan 2024Seattle, Wa, Us
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Global Head Of Marketing Channels, Private BrandsAmazon Apr 2023 - Jan 2024Seattle, Wa, Us
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Head Of Marketing Channels, Private BrandsAmazon May 2022 - Mar 2023Seattle, Wa, Us
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Head Of Product Marketing, Private BrandsAmazon Apr 2021 - May 2022Seattle, Wa, UsLead the Product Marketing team that owns end-to-end marketing lifecycle strategies of Hardlines Private Brands products across all digital channels.
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Senior Product Manager, Furniture And Mattress Private BrandsAmazon Jul 2019 - Apr 2021Seattle, Wa, Us
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Graduate Student InstructorUniversity Of California, Berkeley, Haas School Of Business Jan 2018 - May 2019Berkeley, Ca, UsPrinciples of Business Graduate Student Instructor; led two sections every semester -
Senior Vendor Manager Intern, Home EntertainmentAmazon May 2018 - Aug 2018Seattle, Wa, UsManaged the strategy and execution for the opening price point (OPP) television segment.• Delivered Bottom-line Growth: Generated $200K profits in 8 weeks by improving contracts and terms of the most important models that represented 40% of sales of the segment. • Improved customer experience: Negotiated favorable terms to onboard 5 new models on Amazon.com that initially were discarded due to profitability issues, strengthening one of Amazon’s core tenets: Selection.• Developed New Selection Framework: Created a decision-making model to assess new vendor opportunities and determine when it is worth the Retail’s team time to work directly with the manufacturer.• Negotiated OPP TVs Holiday Buy: Led bidding and negotiation process to source deals for Black Friday and Cyber Monday, placing orders to increase top-line by 80% year over year with the same investment.
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Senior Brand Manager, CerealsAlicorp Jan 2015 - Jun 2017Miraflores, Lima, PeReported to Global Foods' CEO. Member of senior management team brought on to provide strategic leadership and drive revenue growth for newly acquired company. Managed cereal business operations in Peru, Bolivia and Ecuador. Strategy & Growth:● Market Entry Planning: Sized and determined new sources of growth; directed in-depth market research for expansion to 3 new markets; new products expanded from 5% to 15% of total sales. ● Executed Operational Projects: Generated $4M profits by implementing new pricing strategy and regional channel structure and developing processes to improve organizational efficiency and effectiveness. ● Led Business Analysis Projects: Delivered +20% growth year over year by rapidly integrating marketing and distribution capabilities between Global and Alicorp and renegotiating business contracts.● Aligned Executives and Teams: created Key Performance Indicators across cross-functional teams in a fast-changing environment to align high-level corporate priorities with the newly acquired company targets.Marketing & New Product Development:● Conducted Consumer Research: Led cross-functional team of ten including sales, supply, and product development in a design thinking process to identify opportunities in healthy market segment; created and launched a new brand that reached 25% market share in five months. ● Crafted Brand Positioning: Refined brand purpose and implemented new marketing campaign that obtained record market share of 85% and increased frequency of consumption in loyal core consumers by 30%. ● Built Innovation Roadmap: Prioritized and launched several line extensions with higher gross margins to increase profitability of mix, which resulted in gross margin expansion of 2 points; lead every facet of the product’s journey. -
Brand ManagerAlicorp Jan 2013 - Dec 2014Miraflores, Lima, PeManaged Peruvian edible oil business (five brands). Developed clear portfolio and price strategy, assigning roles for each brand according to price tier and consumer needs. Led cross-functional teams in product launches and marketing campaigns. Worked with agency partners. Two direct reports. Reported directly to Marketing Director.● Drafted annual business plans to define business priorities for the following year by analyzing multiple macroeconomic trends, consumer key indicators, industry trends, competitive landscape and internal results.● Increased prices regionally by analyzing competition, price tiers and consumer willingness to pay; doubled revenue growth CAGR to 10% without losing volume.● Translated consumer insights into new compelling marketing campaign that increased core brand sales by 15%, market share by 2.5 points and awareness in target population by 10%● Launched multiple new products with higher margins, bringing higher consumer recognition to entire category.● Chosen by CEO for five-person team (Marketing VP, two Marketing Directors, HR Director and I) to create in- house Alicorp School of Marketing, (EMA). Classes began July 2014.
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Assistant Brand ManagerAlicorp Mar 2009 - Dec 2012Miraflores, Lima, PeSupervised Primor (cooking oil) business in Peru, one of six core brands for company. Executed marketing plans. Controlled brand budget. Coordinated with trade marketing, finance, demand planning team, logistics and research. ● Analyzed consumer health trends and needs to reformulate 12 portfolio SKUS; conducted consumer research to determine the financial impact of the proposals, modeled stress scenarios considering costs and consumer preferences.● Implemented new regional multimedia marketing plan for premium core brand that resulted in a +10% sales volume YOY.● Selected for four-person team (Marketing Director, Marketing VP, PR/Social Responsibility Director and I) to launch Alicorp's first public service campaign, educating consumers in nutrition. Liaise closely with advertising agency.● Designed and performed a pilot study to define a position regarding inclusion of palm oil in soybean edible oil brands aimed to generate 15% less cost in raw materials
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Assistant Brand ManagerCorp. Aceros Arequipa Sa 2007 - 2009Lima, Lima, Pe
Jose Becerra Skills
Disruptive Innovation
Strategic Planning
Business Strategy
Self Learning
Team Leadership
Product Innovation
Online Advertising
Customer Driven Innovation
Pricing Strategy
Creative Problem Solving
Consumer Products
Media Strategy
Estrategia Empresarial
Redes Sociales
Marketing B2c
Marketing De Contenidos
Leadership
Oratoria
Ventas
Comunicaciones
Entrepreneurship
Board Of Directors
Estrategia De Mercadotecnia
Liderazgo De Equipos
Management
Marketing Comercial
Marketing Management
Marketing Strategy
Mercadotecnia
Digital Strategy
Marketing
Price Optimization
Cross Functional Team Leadership
Brand Management
Branding And Identity
Strategic Leadership
Advertising
Brand Development
Brand Equity Development
Digital Marketing
Social Media Marketing
Storytelling
P&l Management
Food Industry
Sql
Market Research
Jose Becerra Education Details
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University Of California, Berkeley, Haas School Of BusinessGeneral -
Universidad De LimaMajor In Business Management
Frequently Asked Questions about Jose Becerra
What company does Jose Becerra work for?
Jose Becerra works for Amazon
What is Jose Becerra's role at the current company?
Jose Becerra's current role is Global Head of Marketing, Private Brands at Amazon | Senior Product Manager | Senior Brand Manager.
What is Jose Becerra's email address?
Jose Becerra's email address is jb****@****.com.pe
What is Jose Becerra's direct phone number?
Jose Becerra's direct phone number is +151056*****
What schools did Jose Becerra attend?
Jose Becerra attended University Of California, Berkeley, Haas School Of Business, Universidad De Lima.
What skills is Jose Becerra known for?
Jose Becerra has skills like Disruptive Innovation, Strategic Planning, Business Strategy, Self Learning, Team Leadership, Product Innovation, Online Advertising, Customer Driven Innovation, Pricing Strategy, Creative Problem Solving, Consumer Products, Media Strategy.
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