Jose Enrique Bolaños Meardi Email & Phone Number

San Salvador, El Salvador

San Salvador, El Salvador

El Salvador

*Customer Development Operations*Perfect Store/Execution*Business intelligence & Catman*Go to market*Automation*P&L

El Salvador

Capabilities for Planning, execution and follow up for Trade marketing, Sales, Merchants, & Key Accounts Teams.Pilar´s: *Key Portfolio*Processes*Learning *ToolsRoute to market:Channel, Territory , & Customer Management

Costa Rica

Costa Rica & Dominican Republic

Trademarketing and Distribution

Costa Rica

Consumer and Non-Specific Insights for the Caribbean

El Salvador

High profile professional managed and coordinate sales resources based on business strategy. Assure the accomplishments of sales, coverage, credit targets, responsibility, visibility, and quality of our products. Maximize the selling-out of our brands through different activities at the POS that allow to positively influence purchasing habits of consumers. Evaluated and proposed new alternatives of distribution.  Reduced 54% the cost per visit, 8% the cost per route, and increased by 47% nation-wide visits by restructuring the distribution.  Successfully restructured trade marketing representative’s work model that led to an increase in sales by 18%, in the first month of implementation(October 2012).

Manager of $450K annual Budget, Direct Reports to Costa Rica and England, Staff incentive programs, tactical promotions, innovated and monitor in store merchandising, selling out, brand strategies, and mystery shopper at convenience stores and pharmacies. Developed the Shop in Shop Concept charged of inventory management , tactical promotions, staff incentive programs, SIS Awareness, and objective setting of the key variable such as Switching rate, volume of sale.  Exceeded the accounts objectives and 8.9pp of BAT YE SOM through structured programs that increase the consumer trial and switching of BAT brand portfolio. Developed Shop in Shop Concept achieving 95% of switching rate through loyalty programs, tactical promo, Staff Incentive programs, consumer understanding, and creating awareness by participating in horecas events.

Master Of Business Administration - Mba, International Business/Trade/Commerce

Babson Build, Entrepreneurship/Entrepreneurial Studies

Digital Marketing Strategy & Planning, Marketing

Master Of Business Administration (Mba), Finanzas, General

Capstone Course, Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Bachelor'S Degree, Adminsitracion De Empresas

Postgraduate Degree, Business Data Science & Python

I'm so grateful to have recently completed my postgraduate degree in Business Data Science and Python. As Anthony J. D'Angelo stated.