José Carlos Sousa Email & Phone Number

Portugal

Porto, Portugal

→ Responsible for Customer Experience, Digital Marketing, Data&Analytics and Management Control teams→ Managed a team of +20 talented professionals → Design the best online grocery shopping experience in Portugal through Continente Online and Quico Continente→ Grow and delight Continente's online customer base, leveraging digital marketing and analytics→ Evolve e-commerce's data infrastructure, analysis and culture

Porto, Portugal

→ Managed and developed a team of +7 people working in data analysis, management control, and strategy→ Led the e-commerce strategic ambition, roadmap, and KPI, including the 5-year business plan→ Defined the e-commerce 2022 and 2023 budgets and monitored the end-to-end P&L of all e-commerce businesses→ Managed the data analysis team, responsible for all data processes, including ETL, reporting, and visualization, as well as descriptive/prescriptive/predictive analysis

Porto, Portugal

→ Defined and managed MC's e-commerce strategic plan for 2021-23 with the ambition to step up e-commerce following the Covid-19 outbreak, including the revamp of digital channels' value proposition, the revision of the operating model, and the identification of new growth opportunities→ Developed Quico's Continente (https://quico.pt/) strategic rationale, value proposition, and business plan

Porto, Portugal

→ Managed the annual strategic plan of Sonae Fashion retail businesses (Salsa, MO, Zippy, and Losan), including the definition of industry challenges/trends, business strategic guidelines, and key initiatives→ Defined Zippy & Losan integration roadmap and business plan→ Supported M&A processes to optimize Sonae Fashion's portfolio, including Deeply's sale and MO & Zippy corporate restructuring→ Led Sonae Fashion's internal communication, including corporate memos and events

Porto, Portugal

→ Selected as 1 out of 10 company's high performers to participate in the 1st shadow Executive Committee in Portugal, with a direct report to Sonae Fashion's CEO→ Challenged Sonae Fashion's cultural transformation with a focus on People benefits and ways of working→ Participated in key ExCom discussions, including IT transformation, brand/marketing campaigns, or Employer Value Proposition

Porto, Portugal

→ Set up Sonae Sports & Fashion Global Sourcing operation in Asia, including the management of local sourcing offices in China, Bangladesh, India, and Pakistan→ Developed a corporate supplier scorecard and defined new quality assurance and compliance procedures for all suppliers→ Implemented cross-functional initiatives to improve Sonae's sourcing capabilities

Porto, Portugal

→ Implemented transversal projects within Sonae Sports & Fashion Division (Sport Zone, Zippy, MO, Berg, Deeply, Losan, and Salsa)→ Developed an internal Product Lifecycle Management (PLM) tool and implemented Centric's PLM in MO, Zippy, and Losan (+120 people involved)→ Managed the post-merger integration of Losan into Sonae Sports&Fashion, leading 9 workgroups with +100 people involved from Portugal, Spain, and the Far East→ Defined a new and cross-brand sourcing model for Sonae Sports&Fashion, namely its strategic rationale, governance model, and business plan

Porto, Portugal

→ Benchmarked international expansion models for Sonae's specialized retail brands (Sport Zone, MO, and Zippy)→ Drafted a roadmap and business plan for Sport Zone's franchising expansion in Europe→ Participated in the commercial Due Diligence and acquisition processes of Losan, a Spanish kidswear wholesaler

Porto E Região, Portugal

→ Curricular internship focused on auditing the group’s brand portfolio, comprised of more than ten brands within the tourism industry→ Defined a renewed brand architecture strategy for the group's portfolio→ Supported the ongoing projects and activities of the Marketing & Communication team

Advanced Development Program

Master’S Degree, Management, 18/20 (Top 1%)

Activities and Societies: FEP Management Club, EXUP, AEFEP, U.Porto Junior University Master dissertation: "A dynamic approach to brand.

Bachelor’S Degree, Economics, 16/20 (Top 5%)

Activities and Societies: EXUP, U.Porto Junior University

High School, Accounting And Management, 20/20 (Top 1%)