Steer and develop of specialist team in content creation, marketers, product, and corporate communications, o help our client's - US Hispanic and Latin America -goals and return of investment. • Create long-term relations with our clients: +3 years.• Enhance content creation for Automakers Marketing & Communications team, achieving 25% growth in return of investment.• Direct highly efficient Social Media Teams multiplying 1.5-2 X engagement growth. • Research opportunities developing successful storytelling around clients' portfolios.• Support campaign design, labeling and web imaginary for current and new products.• Producing remote content for live platforms reuniting opinion leaders in different industries.

Lead Nyvus business development in México. Nyvus is the Automotive Market Intelligence leader in Latin America. Advocate for best research practices, proposing to enhance valuable solutions, and enable insight for the Industry to make Nyvus "state of the art" solutions first in class for Automotive Market Intelligence in the highly competitive Mexican market.• 10 years helping Hispanics of the United States to make better car purchase decisions.• Signing first Tier 3 clients.• In contract with 3 Tier 1 clients.• Developing and enhancing the third version of Nyvus.net and Nyvus4dealers.net• Linkedin presence and Sales Navigator implemented.

UNA FUENTE. TODO AUTOS. One Source. All automotive www.queautocompro.com and www.youtube.com/queautocomproTV targets new car buyers and enthusiasts with unique and relevant content. We focus on all automotive content: cars, sports cars, sedans, SUVs, motorcycles, shows. We do this all while delivering breaking news, car reviews, and relevant video production for US Hispanic audiences. We are a proud partner of Microsoft Sites Network.• 10 years helping Hispanics of the United States to make better car purchase decisions.• Reaching more than 500 K Hispanics interested in vehicles every month.• Partnering with Microsoft Sites Network since 2005.• Producing content marketing for the Tier 1 industry leaders.• Nurtered a great reputation among Tier 1 brands.

US and regional key clients account management. Lead the agency business units including creative and marketing services, vendors, partnerships, social media, content marketing, and production of video and photography with relevant clients as Sony Electronics Latin America, FCA, Avon, Natura, Samsung and BAC Credomatic and Univision morning show Despierta America.• Stablished the roots of the business and create a reputation in Miami.• We did grow from 0 to a 1M US dollar agency. Brought 4 new multinational clients to the agency.• Coordinated a Multinational team of marketers in Argentina, Colombia, and Mexico.

Audi Owned Media, Corporate, Digital, and Social platforms management in the region. • 2011 Launched Audi Magazine edition 100% controlled by the regional office. 13 countries +20K copies.• 2012 Achieved 1 M fans on Facebook, the third Audi Fan Page worldwide then.• Implemented the new web and configuration platform in 15+ countries.• Digital Marketing co-investment with the importers and dealers in the region. 1M budget.

Press and Public Relations job coordinating 21 countries in Central America, Caribbean, and South America in between the agencies deployment.• Organized the first successful 24th of Le Mans media trip with 10 journalists.• Implemented a co-finance plan to manage media and influencers with the local representative.

Created the first marketing, promotional and commercial industry platform for the largest 7 Magazine Editors in Mexico. We were "magazine believers" and worked actively to obtain the appropriate 3% of the media investment pie.

Transformed a publishing company by empowering the team "to surf” the challenging moment with great confidence to a better Multiplatform future. Reported to International VP and was a Member of the Board in G+J Televisa and Motorpress Televisa Joint Ventures.• Lead the operation with 420 employees and revenues of $105 million and "state of the art" profitability. • Created 4 new printed magazines, 10 digital products, and 5 experiential marketing initiatives. • Redefined the role and the sales workflow of the 100 people team. First revenue growth in more than 24 months of declining sales.

Reported directly to the Board I led the international expansion opening operations in Colombia, Venezuela, Chile, and Hispanic Market of The US. • Launched www.automovilonline.com, the first vertical website in the US by Televisa, captured the opportunity in the largest advertising segment: became profitable in 12 months.• Licensed Automovil Magazine in Chile 2008

Working with a younger industry team, we created a more competitive and successful editorial business and became a profitable automotive digital business as of 2001.A tipping point multiplying by 5 the company profit in 4 years.

As a journalist always paid attention to the business and was directly involved in the new technologies and tactics for better communication.Created a successful loyalty program for motorcycle magazines growing to 35,000 members, supported by relevant companies as Motul and later on CEPSAOffered innovative services such as Mastercard (cobranded with CEPSA and loyalty at the same time) and motorcycle insurance changing the way premiums were determined for the market.Founder and Owner of Grinta Publishing, a Communications and Sports marketing agency.