Successfully led the acquisition and integration of multiple businesses in different countries during COVID. ✅ People: Established a robust and efficient team structure, ensuring succession planning for pivotal roles✅ Operational Excellence: Pioneered processes standardization within the region and steered the GBS implementation, becoming the model for other Markets / regions.✅ Business Partnering: Supported the business in devising and executing turn-around strategies, pinpointing key change catalysts, advocating for actionable measures, and renegotiating pivotal contracts.✅ Digital Transformation: Played a collaborative role in aiding other regional markets with ERP system implementations, instituting several governance processes to pinpoint and rectify discrepancies✅ Handpicked as one of only 40 senior leaders to collaborate with the GET in a series of high-level workshops. Played a pivotal role in updating and refining the Group Strategy, demonstrating strategic insight and a deep understanding of global business dynamics.

Reporting to Regional CFO. In charge of all Business Planning & Treasury activities with oversight of PNL, NWC and Capex control. ✅ Spearheaded the implementation of a Hedge Policy on foreign currency and hedge accounting, resulting in better optimization of finance resources.✅ Successfully dealt with external auditors for the region, ensuring compliance with financial reporting requirements on specially challenging post-integration circumstances✅ Implemented a Change Management program to transform a Historical driven acquired organization into a Stock listed / forward looking one. Implemented & standardized processes and forecasting methodology providing management with timely, reliable and relevant information for decision making.

✅ Led the E&Y team in the Exit Strategy formulation/implementation; assisted in the day to day business navigating a volatile and restricted foreign currency market.

Seconded to Benelux to set up the FP&A function, implementing strong forecasting processes & assisting tax restructuring. ✔️ Awarded “ABC Philip Morris Award” for co-piloting tax restructuring in Belgium 2015 ✔️ Awarded “Top Forecasting Accuracy Q1 & Q2 2015” on sales volume and marginal contribution after building sophisticated revenue models

Consolidated European markets figures, challenging inconsistencies and producing flash reports for Senior Executive management and explaining variances.Co-ordinated the Regional Strategy & Annual plan.

Led the turn-around of finance organization, bringing two years of un-reconciled books up to date, establishing strong controls and implementing a new ERP. Successfully dealt with liquidity issues by improving the management of net working capital