​Plan, launch, and optimize direct-to-consumer marketing campaigns across paid social, paid search, affiliates, partnerships, and other high-performing channels ​Manage the email, blog, and organic social leads in charge of creating valuable content for our potential and current clients ​Manage external relationships such as creative, landing page, and SEO agencies and performance partners ​Assist product and engineering team with beta product/flow testing, product offering/pricing experimentation, and tracking implementation during onboarding of new tools and channels

​Led paid social team in charge of a $10M+ per month budget across high-performing channels such as Facebook, Instagram, TikTok, Snapchat, and Reddit ​Planned, launched, optimized, and tested across all paid social channels, for multiple initiatives and service lines, in two countries (US and UK), with different KPI goals and targets. ​Managed organic social and community management team in charge of developing high-engagement content for our followers and ensuring customer questions are addressed ​Managed relationships with internal teams such as new products, clinical, and legal teams, as well as external teams such as channel representatives, creative agencies, and landing page advisors

​Lead performance-based marketing campaigns across multiple proven and emerging channels such as Facebook, Snapchat, Pinterest, Reddit, and Quora ​Design new creatives and mobile-first landing pages for quick campaign launch and constant testing plan ​Manage brand relationships related and unrelated to paid social such as product and pharmaceutical partners, Google consultant, Amazon seller central, creative agencies, and landing page advisors ​Assist product and engineering teams to develop our product offering, fix bugs affecting user experience, and improve our purchase flow to lower costs ​Support Marketing Managers from Thirty Madison sister brands: Keeps and Evens

Worked jointly with emergent businesses across Retail, Subscription Services, and Insurance verticals by managing their paid social marketing efforts across various media channels using market research, previous testing, and platform best-practicesAssisted various internal and external teams in order to brainstorm, develop, and improve tools used for campaign optimizations, audience creation, creative efforts, and tracking troubleshootingCreated easy-to-digest insights and visuals for client calls, weekly meetings, and business reviews

Planned and monitored multi-platform advertisement campaigns across Facebook, Snapchat, Pinterest and other platforms for several Fortune 500 companies across Retail, CPG, Entertainment, and Finance verticals

Created a marketing campaign for each academic year that incorporated special announcements, sweepstakes, contests, and advertisement on social media platforms Managed the Facebook, Twitter, Instagram, and other online presence of the company

Launched and optimized advertising campaigns by analyzing data to right-price bids to maintain our Key Performance Indicators below target and provide audience and creative insightsAnalyzed campaign data for e-commerce accounts to provide actionable insights, campaign strategies across several social media platforms, and to provide insightful acquisition data

Created refreshing and engaging content to maintain current customers and engage potential new customer in several social media platforms and blogs