1. Increased surrogate applications by 100%, driving significant company growth and expanding the surrogate network.2. Boosted company revenue by 80% through the optimization of marketing strategies and lead-generation efforts.3. Established and scaled the company’s marketing department, streamlining workflows and enhancing collaboration across teams.4. Managed all paid advertising campaigns (Google, TikTok, Meta), optimizing budget allocation to achieve a 2x return on ad spend.5. Developed targeted ad strategies across different platforms, increasing lead volume by 60% in key markets.6. Improved lead-to-surrogate conversion rates by implementing data-driven landing page optimization and A/B testing, enhancing UX.7. Represented the company at industry trade shows and events (e.g., Los Angeles County Fair), strengthening brand recognition.8. Implemented a customer onboarding process that resulted in a 50% increase in client conversion rates, contributing to higher retention and faster surrogate placements.9. Spearheaded the creation of a competitive compensation and bonus structure to attract surrogates, increasing competitiveness in a crowded marketplace.10. Pioneered the development of a BMI Reduction Support Program to assist potential surrogates in qualifying, enhancing the lead pipeline, and further improving conversion rates.11. Trained intake and customer service teams on sales and customer engagement techniques, boosting client retention.12. Created a feedback loop for surrogates who dropped out, enabling the team to refine the sales approach and reduce drop-off rates, improving overall conversion by addressing key pain points.

As a Consultant at Lead 2 Marketing, I lead client company vision, strategy, and growth. My responsibilities include:Vision and Strategy: Defining the company's mission and long-term goals.Business Development: Identifying and executing new opportunities and partnerships.Team Leadership: Building and managing a high-performing team.Financial Oversight: Managing budgeting, resource allocation, and financial goals.Product/Service Innovation: Driving product/service enhancements and market relevance.Sales and Marketing: Developing effective sales and marketing strategies.Customer Satisfaction: Ensuring customer relations and service quality.Risk Management: Identifying and mitigating business risks.Industry Engagement: Representing the company in industry events and networking.Reporting: Keeping stakeholders informed of progress and performance.

Direct the development of financial services applications/software for the NRS, Illumis, My RIAB and ComplySci Brands at this provider of compliance products for both public and private company clients. Create strategies for go-to-market for the launch of new features to existing products and the development of new products.Successfully coordinate multiple teams to meet product objectives and timelines.

• Face to face and digital event promotion with Facebook group• Coherance of a unit consisting 193 Airmen through morale boosting events• Directed ground crews in the loading and unloading of aircraft cargo and baggage• Received Global War on Terrorism Medal• Received National defense Medal• Appointed by supervisors for special classified tasks and large scale projects

- Spearhead communication for all borrower and Real Estate facing products and platforms- Collaborate with Product Managers to research, create, test, and launch new products- Lead successful marketing campaigns for new products and ensured their timely launch month over month-Communicated with end user and product development teams to increase user satisfaction and retention rates

• Originator and marketer for our first virtual event for real estate agents with 385 registrants and 159 attendees• Spearheaded content marketing campaign initiatives Wrote and published multiple informational e-books for Real Estate industry Created landing pages and email lists for each book• Originator and head marketer of company’s virtual summit Organized 1 day's worth of speakers and topics with CEO's and company Presidents with 385 virtually registered attendees• Managed internal marketing initiatives to Loan Officers• Managed external digital marketing initiatives to Real Estate Agents• Collaborate with Executives and VP's on marketing strategies

• Launched and managed 10 social media accounts across 4 platforms• Prepared marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.• Kept promotional materials ready by coordinating requirements with design and Customer Success team• Accomplished organization goals by taking ownership for different requests; exploring opportunities to add value to job accomplishments.• Increased Social Media and website traffic through advertisements and strategic SEO

• Strengthened Realtor & loan officer relations with promotional co-branded marketing material• Communicate with VP and Directors via meetings/emails to improve processes and efficiencies• Instagram & Facebook account manager- Increased following and engagement• Filmed and edited video ad with effects to attract Realtor partners

CEO of Social Media Marketing agency• Managed social media marketing for 7 companies in the Antelope Valley, CA area• Spearhead campaigns across multiple social media platforms• Increase sales revenue for clients through website and account optimization• Managed and trained 2 partners COO & CFO and 2 interns

• Built strong long-term client relationships and provided high value interaction• Implemented marketing strategies which resulted in customer base growth• Professional display and demonstration of Nissan vehicle and features

• Assist clients with their membership challenges and provide solution-oriented campaigns • Warm called and sold current owners timeshare tour packages• Represented company and sold timeshare tour packages at large scale trade shows and events• Created effective messaging using language, graphics and marketing collateral