Adept at transforming data into actionable insights, I elevated Publicis Groupe's marketing strategies through expert data quality management and consumer behavior research. My bilingual proficiency and collaborative efforts with diverse teams across markets such as the USA and Brazil led to innovative, cost-effective BI solutions, significantly enhancing decision-making processes. With over 7 years of experience working in various consumer sectors, including CPG, retail, automotive, and beverages, I developed a comprehensive understanding of distinct industry dynamics and consumer behaviors. By understanding the unique consumer dynamics and market conditions in these regions, I was able to tailor strategies that resonated deeply with local audiences. Achieved through quantitative analysis and a data-driven culture, my work consistently resulted in targeted, efficient outcomes across different markets and sectors.