• Lead global marketing strategy for Wabi in Spain and Germany, ensuring all countries implement a coherent GTM strategy to achieve our customer acquisition targets (subscription), from paid media, tracking, branding, CRM, and data analytics.• Responsible for the Wabi rebrand aligned with the new positioning and our target personas, relaunching the service globally.• Create the Customer lifecycle strategy for Wabi users, ensuring our CVRs from registration to activation, and retention, improve every month (campaigns plans, CRO initiatives, AB testing). Implement and enable marketing automation capabilities through Salesforce.• Develop and execute Wabi communications plans, for internal and external stakeholders.• Plan and implement the B2B marketing strategy for a new brand, Ulity, positioning the service as a leading solution for car subscription services (digital marketing, comms, CRM, events, and content marketing).• Define and implement the Martech strategy for both B2C and B2B solutions (Google Analytics, Branch, Salesforce, Oracle CMS, AWS Datalakes, PowerBI)

• Lead global marketing strategy for Ulity in Europe, ensuring all countries implement a coherent GTM strategy to achieve our customer acquisition targets (subscription), from paid media, tracking, branding, CRM, and data analytics.• Responsible for the Wabi rebrand aligned with the new positioning and our target personas, relaunching the service globally.• Create the Customer lifecycle strategy for Wabi users, ensuring our CVRs from registration to activation, and retention, improve every month (campaigns plans, CRO initiatives, AB testing). Implement and enable marketing automation capabilities through Salesforce.• Develop and execute Wabi communications plans, for internal and external stakeholders.• Plan and implement the B2B marketing strategy for a new brand, Ulity, positioning the service as a leading solution for car subscription services (digital marketing, comms, CRM, events, and content marketing).• Define and implement the Martech strategy for both B2C and B2B solutions (Google Analytics, Branch, Salesforce, Oracle CMS, AWS Datalakes, PowerBI)

• Create and maintain strategic marketing program plans, including conducting on-going planning calls and communicating results to internal and external audiences.• Develop and execute measurable customer acquisition activity that drives pipeline using omnichannel activity including digital program development and optimisation, always-on, paid social, SEM, SEO, OOH, TV/AV, website, content development, events etc.• Work closely with the Content and Communications manager to define, develop and adapt appropriate content for demand and brand programs.• Partner with global and regional teams to launch, define and maintain a consistent program cadence to ensure a regular flow of new product users across multiple channels.• Establish targets and metrics for marketing program reach and engagement and monitor the results to ensure success and/or required adjustment to strategy or tactics.• Monitor KPIs in Salesforce and Google analytics to track and report on marketing results through the marketing funnel and opportunity life cycle. Establish benchmarks for performance across web, social and brand.• Manage project schedules and deadlines: coordinate with multiple teams in ensuring the delivery of numerous projects, facilitating project needs, requirements and timelines.

• Create and maintain strategic marketing program plans, including conducting on-going planning calls and communicating results to internal and external audiences.• Develop and execute measurable customer acquisition activity that drives pipeline using omnichannel activity including digital program development and optimisation, always-on, paid social, SEM, SEO, OOH, TV/AV, website, content development, events etc.• Work closely with the Content and Communications manager to define, develop and adapt appropriate content for demand and brand programs.• Partner with global and regional teams to launch, define and maintain a consistent program cadence to ensure a regular flow of new product users across multiple channels.• Establish targets and metrics for marketing program reach and engagement and monitor the results to ensure success and/or required adjustment to strategy or tactics.• Monitor KPIs in Salesforce and Google analytics to track and report on marketing results through the marketing funnel and opportunity life cycle. Establish benchmarks for performance across web, social and brand.• Manage project schedules and deadlines: coordinate with multiple teams in ensuring the delivery of numerous projects, facilitating project needs, requirements and timelines.

Marketing strategy & execution for early stage BBVA digital identity startup.• Lead the preparation and management of the marketing strategy. • Define positioning, customer persona and messaging. • Overseeing the management of PR, media relations, effective brand management, and media presence.

Marketing strategy & execution for early stage BBVA "BaaS" startup.• Lead the preparation and management of the marketing strategy. • Monitoring and reporting objectives, KPIs and budget.• Define positioning, customer persona and messaging. • Oversee the paid media strategy for digital acquisition.• Delivery of high quality and comprehensive digital communications activities.• Overseeing the management of PR, media relations, effective brand management, and media presence. • Collaborate with the sales team for sales enablement and acquire new prospects/ clients.• Identify customer journey and create automated communications on Salesforce Sales/ Salesforce Marketing Cloud.• Taking the lead in recruitment and selection of new staff to the team.

Marketing strategy & execution for early stage BBVA insurtech startup.• Develop and execute marketing strategy, identify and prioritize key audiences, SWOT and competitor analysis, develop marketing strategy, campaigns, and define KPIs.• Create and launch high-impact inbound and outbound customer acquisition campaigns across digital, social, above-the-line and below-the-line channels, leveraging a number of marketing automation tools.• Plan and execute customer engagement and retention initiatives across platforms and audiences to deliver customer KPIs.• Lead internal teams and third parties for creative marketing campaigns and initiatives, including contract and budget negotiations.

Marketing for startups in BBVA’s “New Digital Businesses” innovation unit• Define value proposition and brand, competitive differentiation, manage marketing & communications plans, content strategies, project management for web development and media planning for newly created and acquired fintech businesses.• Create and advise NDB portfolio companies on communication strategy, media planning, content marketing, social media, PR, and brand development.

Team leadership, marketing strategy and execution for full service agency.• Created and built a digital practice within the agency; advancing digital marketing at Noho clients.• Define and execute digital strategies for clients including web, social media, paid social and branded content.• Clients included: AC Hotels, Hendricks, Peugeot Spain, Discovery Channel, DMAX, DKISS, Shakn, and Inneov Spain.

Team leadership, marketing strategy and execution for full service agency.• Led strategy, social media & content teams to execute innovative brand, marketing and communication strategies. Created prospecting and new business proposals and led client digital workshops.• Clients included: Mahou, Microsoft, Hawkers, Wolfnoir, Miss Hamptons, Audi, Volkswagen, Eroski, Havaianas, Metlife, and Grupo Vocento.

Team leadership, social media strategy and execution for digital agency.• Defined and coordinated clients’ competitive analyses, content marketing and social media strategies, community management, planning, KPIs and reporting.• Clients included: Banco Santander, Xbox 360, Mutua Madrileña, Costa Cruceros, SEGA, Springfield, Toys R Us, Orbyt Quiosco, Fútbol Santander, República Móvil, Mahoudrid, Audi, and Havaianas.

▪ Market research and focus group coordination.▪ Definition of strategic marketing plans and communication.▪ Coordination and development of events. ▪ Supplier selection and merchandising for companies.▪ Offline media plans.▪ Supporting the creative and production department. Preparation and review final artwork.▪ Corporate manuals.▪ Define Web architecture.▪ Social Media Plans.▪ Writing newsletters.▪ Community management for the company.Portfolio:Cruzcampo, Puleva, Cervezas Alhambra, Aguas de Mondariz, DOP Vinos de Granada, Cetursa, Caja Granada, Emasagra.

▪ Internship in the marketing department.▪ Development and implementation of offers and promotions.▪ Recruitment: selection and contact potential customers.▪ Graphic design for the company and the customers.▪ Content generation and development of articles for the newsletter.