What I enjoy most is to create and integrate, especially when it comes to projects with high demands on strategy, innovation and creativity.Master in Design, Communication Strategies and Advertising (Barcelona 2006) and Degree in Industrial Design (Monterrey 1999). My specialty: strategy; my main tools: creativity, wide vision and analytical thinking; my fields of expertise: marketing, branding, advertising, design in all its forms, creative writing, digital media, new product development and launch.I like to be an innovation agent, someone who always improves his environment. I consider that my most valuable contribution lies in my profile versatility, my ability to create and always seek to exert a positive influence on the people that I interact with.