I specialize in driving innovation and efficiency by implementing AI tools designed for creative workflows, supporting a team of 50 designers to produce high-impact work at scale.•Recognized for Initiative and Expertise: Management created the AI Design Lead position specifically to leverage my proactive research and passion for AI tools, formalizing my role in driving innovation and efficiency across the team.•Enhanced Creative Efficiency: Researched, vetted, and professionally integrated cutting-edge AI tools (MidJourney, Suno, ElevenLabs, RunwayML, ChatGPT, Luma Labs Dream Machine), enabling faster workflows and boosting creative output.•Automated Key Metrics Tracking: Developed a custom GPT-based tool to automate the calculation of key marketing metrics, saving significant time and empowering designers to focus on high-value tasks.•Oversaw Large-Scale Freelance Operations: Managed up to 24 freelance designers, ensuring seamless collaboration between marketers and designers. Created complex After Effects templates, documented processes in Confluence, and oversaw hiring, training, and performance bonuses.•Expanded Cross-Department Impact: Acted as an AI consultant for brand and marketing teams, identifying tools to reduce costs, streamline workflows, and train teams for effective adoption.•Led Strategic AI Initiatives: Operated autonomously to identify problems, prioritize impactful projects, and champion AI adoption across the organization. Maintained relationships with vendors like RunwayML, Adobe, and Google, negotiating training sessions and managing subscriptions.By integrating cutting-edge AI solutions into creative workflows, I have redefined how technology supports artistry, driving impactful results for the team and beyond.

AppLovin’s leading marketing software provides developers a powerful, integrated set of solutions to grow their businesses. AppLovin enables developers to market, monetize, analyze and publish their apps. The company’s first-party content includes over 200+ popular, engaging apps and its technology brings that content to millions of users around the world. AppLovin is headquartered in Palo Alto, California with several offices globally.Collaborate with the team lead in order to create marketing videos for mobile games• Created static and animated marketing material for a wide range of mobile games• Drive new initiatives and own them from beginning to end• Analyze data to iterate upon the best performing ads and videos• conceptualize, create and design ads for a wide variety of mobile games.• Illustrate and animate 2D assets

• Structured a complete marketing art department alongside the studio director • Advised on marketing art best practices •Designed a creative pipeline for optimum efficiency •Contributed marketing art for an upcoming mobile game•Defined roles for the whole department including the chain of command

• Directed and managed a team of seven artists; managed the review process, growth, and development plans.• Participated in the screening of portfolio and resume submissions and involved in hiring processes.• Contributed in developing best practice documentation for dealing with external clients in orderto create a more streamlined process.• Lead multiple projects while giving art direction to fellow artists to ensure high visual quality.• Worked closely with the marketing teams in order to maximize and leverage all creatives usingmarketing data.• Oversaw and authorized design work that the team produced.• Created highly engaging ads using many skill sets that included character design, illustrationsand graphic design for web and mobile.

• Awarded MVP of the department by management.• Quality controlled fellow artist work to maintain a high standard of visual quality.• Trained new employees on design best practices that resulted in faster onboarding time.• Lead and collaborated with artist and marketers on multiple projects.• Designed multiple top performing ad campaigns for free-to-play mobile games and many otherindustries.• Was an integral part of launching Mobile Strike and Final Fantasy: A New Empire ad campaigns

• Worked closely with the Creative team to design static and animated artwork for marketingcampaigns using a wide range of software.• Contributed in creating and establishing our pipeline that resulted in faster turnarounds.• Reviewed and adjusted art assets for all creatives to maintain a high standard of aesthetic quality.• Developed the layout of new and existing marketing collateral in varying sizes and formats followingstrict corporate branding and style guidelines

• Worked with lead designer to create backgrounds for mobile game.• Collaborated with marketing team to create storyboards for live action commercials.• Worked with the Head of Marketing to produce mock-ups for products.• Conceptualized illustrations to be used in magazines and stores.

• Designed the main characters and optimized them to be animated in Unity.• Collaborated with the art director to set the style guide for the game.