Founded and scaled a multi-location fast-casual Mexican restaurant chain, generating over $5 million in annual revenue.Raised $1.3 million per location to open three new restaurants through successful investor negotiations and capital raising efforts.Led site development, including scouting, negotiating with landlords, overseeing construction, and ensuring seamless openings.Developed and executed multi-channel marketing strategies across digital, social media, public relations, and email, boosting brand awareness and customer engagement.Built and managed a high-performing team, overseeing all hiring, training, and development, ensuring adherence to health and safety regulations.Managed daily operations, including shift management, equipment maintenance, and inventory control, optimizing efficiency and quality.Designed the restaurant concept and menu, focusing on fresh, locally sourced ingredients and made-to-order meals.Launched and optimized online ordering platforms, increasing sales and enhancing customer convenience.Managed finances, including payroll, budgeting, and profit optimization, ensuring sustained profitability.Implemented loyalty programs, improving customer retention and driving repeat business.Collaborated with food delivery platforms to optimize promotions, enhancing sales and the delivery experience.Created engaging social media content and executed targeted campaigns to grow online presence and visibility.Utilized data analytics to optimize marketing campaigns for higher ROI and customer acquisition.Developed strong relationships with investors, suppliers, and customers, contributing to overall success and growth.

Built location from ground up, sourcing contractors, equipment, and marketed location.Maintained constant and critical focus on Food and Service Quality at all times.Managed the day-to-day operations of FOH and BOH. Managed inventory tracking, ordering, waste control and variance control.Staffed and scheduled appropriately to control labor costs.Managed and lead all staff, hiring, training, scheduling, and performance management.Effectively handle customer complaints.Kept business running effectively in order to meet monthly sales goals. Grew yearly sales to $2,000,000 yearly.

• Led SEO, SEM, and social media strategies, boosting brand visibility and engagement.Managed media budgets and purchasing, ensuring cost-effective media buys.Worked closely with senior leadership to enhance digital marketing initiatives and brand awareness.Monitored traffic metrics and ROI, continuously optimizing campaigns.

• Executed a timely launch of online advertising campaigns across the nation through reporting personal • Qualified creative through the testing processes; followed up on creative requirements needed to launch a campaign• Worked with partners and clients on total delivery; provided recommendations to sales team on adjustments needed for full delivery of each campaign • Trouble shot all technical and creative issues to ensure launch• Optimized campaigns based on performance metrics and reporting analysis to maximize revenue generation and client success• Communicated time lines, technical specifications and the internal processes to outside team members, partners and clients

• Coordinated and supported trafficking of ad pages through the production process • Distributed proof information throughout the production process• Coordinated and schedule projects with Account Executives, and Creative Department• Develop schedules and ensure that all deadlines are met and all necessary approvals are obtained • Executed of compelling, brand-focused communications for clients