I have a belief: Only a perfectly understood user makes a happy customer – and successful long-term products match real needs. So I combine my background in user experience design and business strategy to guide companies towards this goal. For me, product strategy is the core of any corporate philosophy and should be at the center of our actions from the very first idea.I came to this insight on a journey that has taken me through many stops: from short film director to founder of a publishing house. From app manager to the stock exchange trader exam. From paramedic to author of specialist books. From marketeer to UX strategist. And from truant to university lecturer. My curiosity about people and what motivates them has probably been what always let me look left, right, up and down. Each single venture of the past years, each piece of the large puzzle of my colorful career let me learn: It’s the customer’s needs that counts. And the best marketing is a perfect product.