• Creative visionary and transformative leader driving business growth through strategic administration of comprehensive omni-channel marketing campaigns. • Direct all facets of product, video, and lifestyle photography on set to ensure seamless alignment with brand guidelines and marketing objectives. • Spearhead brand revolution by strategizing and executing impactful initiatives across diverse channels including retail partners, packaging, website, merchandising, videos, digital marketing, social media, broadcast, OTT, podcast, animation, and Amazon. • Orchestrate successful product launches and expand distribution with domestic customers by mentoring and coaching marketing, brand, and sales teams in developing strategic product pitch decks. • Oversee and optimize creative department's budget, resource allocation, project prioritization, and vendor relationships. Achievements: • Outperformed monthly targets and forecasts on homedics.com by delivering exceptional monthly campaigns. • Optimized creative budget, affirming efficient allocation of resources and cost-effective execution of projects while maintaining quality standards and maximizing ROI. • Achieved project milestones and objectives by overseeing global team of 15+ creatives across operations, such as brand, design, art direction, photography, production, and digital content. • Grew brand visibility, engagement, and audience by launching a brand refresh in Q3 of 2022.• Drove remarkable 30% growth of performance marketing channel since taking leadership.

• Initiated and executed creation of company personas, enabling identification and targeting of specific user segments and aligning brand messaging and creative accordingly. • Cultivated impactful landing page development and design initiatives, focused on testing traffic and maximizing conversions. • Leveraged data and analytics to inform decision-making processes for creative development and testing. • Oversaw management of staffing, deadlines, and budgeting within the creative department, assuring appropriate resource allocation, timely project completion, and adherence to financial constraints. • Collaborated with cross-functional teams to ensure brand alignment in all customer touchpoints. • Spearheaded strategy and redesign of Modsy refer, friend program, resulting in establishment as most successful paid program in place. Achievements: • Surpassed revenue goals by 15% through initiation of renovation business with new online experience along with robust execution of targeted campaigns. • Maximized lead generation efforts through close collaboration with performance marketing team to develop digital ad concepts, lead creative testing, and ideation. • Gained remarkable 2% increase in conversions and promoted revenue growth through leadership of new and comprehensive A/B testing initiative across all creative performance marketing channels. • Met project objectives by managing remote teams across creative, copy, UI/UX, and production functions. • Enhanced brand recognition and customer loyalty by maintaining distinctive visual identity and brand voice. • Streamlined processes by resolving interdepartmental roadblocks and promoting positive collaboration. • Ameliorated marketing results by evaluating and redesigning creative assets, content, and processes.

• Conceptualized and directed omni-channel marketing campaigns, overseeing copy, photography, digital creative, social media content, sales materials, packaging, in-store displays, Amazon listings, and promotional materials.• Undertook transformative initiative to revamp and launch Homedics and Ellia websites simultaneously and accomplished this feat within tight timeline of less than four months. • Maintained high-performing working environment by supervising and providing guidance to remote and on-site creative, copy, and production teams. • Conducted segmentation work to understand customer needs and identify target audience. Achievements: • Ameliorated brand relevance digital presence through conceptualization and execution of brand refresh, transitioning creative team to more digitally focused structure. • Delivered game-changing campaigns that truly stood out and delivered exceptional results through employment of breakthrough strategies, captivation of creative executions, and meticulous attention to detail. • Revolutionized and boosted revenue by supporting ongoing brand building efforts and orchestrating Amazon listings for appealing and consistent creative direction. • Revamped entire creative marketing process and increased overall efficiency by establishing and leading new marketing and creative initiatives aligned with product launch calendar. • Improved customer satisfaction and increased conversions by overseeing productive teams and assuring compliance with UI/UX standards on website.

• Successfully led and motivated creative and copy teams in Chicago and San Diego, guiding the Proflowers and FTD brands through the entire creative process, from ideation to final production. Meticulously ensured alignment with brand strategy across digital, social media, print, TV, and B2B marketing channels.• Introduced concept of storytelling with lifestyle content for developing emotional connection with customers. • Led all B2B marketing efforts, including video production, social media campaigns, and display advertising while addressing all business-specific marketing needs. • Initiated storytelling and lifestyle photography for first time within brands, creating visually compelling content resonating with target audience. • Defined, established, and implemented brand initiatives, setting vision, tone, and strategy for both floral businesses. Achievements: • Gained buy-in and support for strategic creative initiatives and campaigns by presenting and selling all creative concepts to executive leadership team.• Driving force behind most groundbreaking Valentine's Day campaign to date, shattering all previous sales records through unparalleled combination of strategic campaign planning, impactful creative execution, and laser-focused targeted marketing efforts. • Achieved cost savings of $142K per month by restructuring creative team and brining functions in-house.

• Incentivized shopping frequency and encouraged online interaction through successful launch of online loyalty program. • Collaborated with agency to conceptualize and develop Telltale, independent lingerie brand targeting millennials. • Transitioned creative team into omni-operational structure, enabling strategic planning for cross-channel integration. • Executed omni marketing concepts for digital creative, social media, sales materials, packaging, in-store displays, catalogs, TV, and promotional materials. Please review my achievements: • Achieved best omni sales in company history in 2017, 2018, and 2019, reflecting success of integrated marketing efforts and strategic campaigns. • Increased traffic on Enbliss Bra Campaign site by two to three times than average number of users per minute, with 75% coming through email and nearly 13% via direct access. • Drove category growth by introducing online experiences such as quizzes, interactive outfitting, and gifting. • Slashed $1M from creative budget without compromising creative quality and impact by implementing resource allocation strategies and leveraging relationships. • Improved website usability and user experience by developing simplified UI and UX and iconography system.

Conceptualized seasonal multi-channel campaigns and planned photo shoots. Presented and sold concepts to leadership. Created mailer, POS materials, windows, direct mail, social, emails, logos, and online experience. Art directed on-figure and flat retail photography and created storyboards for behind-the-scenes videos, TV, and online content. Managed image retouching while setting color standards with vendors and printers.• Maximized shot count on photoshoot days by creating dual sets.• Improved ease and effectiveness of planning photoshoots by creating new process decks for style out.• Cut retouching costs 50% by streamlining process and retraining team on mark-ups.• Established monthly Creative Days for team to come together for inspiration.

•Instruct and inspire sophomore level students. •Develop weekly syllabus and project outlines. •Develop lectures on strategic thinking, principles of designs and design aesthetics. •Review, critique and grade student assignments and projects.

Created, presented, and directed multimillion-dollar campaigns as part of team responsible for expanding business into beauty and fitness categories. Concepted and designed supporting digital and print materials. • Added new revenue stream with successful launch of Victoria’s Secret Bombshell Fragrance.• Exceeded financial plan with launch of Runway Body campaign for Sport brand. • Increased Limited Brands store sales 10% by 2013 with expansion into beauty and fitness categories.requirements. • Develop and manage team of direct reports by inspiring, coaching, and mentoring. • Provide art direction on photo shoots, including the creation of mood boards, shot lists, and post photo shoot re-touching of images.

Collaborated with creative director to create vision and brainstorm new campaign ideas and executed campaign designs for optimal customer experience. Wrote creative editorial and headlines for catazine. • Initiated new design resource library and new hiring manual for marketing team.• Established comp shopping team to create monthly document showcasing latest marketplace trends used by company to find inspiration and stay current with competitors and trends. • Drove up UPT, created awareness, and increased customer base with redesign of in-store parties.• Delivered accessories holiday gift packaging design two months ahead of schedule.• Reduced cost of laydown shoot budget 15% by leveraging in-house talent.

Designed and conceptualized environmentally-conscious in-store signage for multimillion-dollar brands across retail sectors. Communicated with clients about new concepts for retail spaces. Strategized with sales team on direct mail. Redesigned new-hire collateral and website with Human Resources. Landed Steve and Barry’s store redesign project with sales team.• Increased sales 8-12% for Albertson’s grocery stores with brand redesign and reposition.• Ensured positive work environment by developing seminars and “Lunch & Learns” including collateral and educational materials with Human Resources for “WD University.”

Partnered with senior designers to conceptualize marketing campaigns. Developed logo lockups for Beauty Cravings and What We Love. Designed marketing pieces, graphics, and artwork for C.O. Bigelow, Goldie, Wexler, Henri Bendel, and BBW.• Saved designers two hours per day with online library of inspiration and link library.• Created custom plaid print pattern that became standard and iconic for holiday packaging.