Sr. Retail Marketing Channel Manager
CurrentPlaying a crucial role in guiding cross-functional teams to align business and retailer goals, coordinating efforts among Product Marketing, Brand Marketing, Sales, and Outside Marketing Agencies. Serving as an expert, creating a comprehensive support matrix for assigned retailers, covering training, field execution, creative assets, and promotions to ensure seamless execution and enhanced customer service. Collaborating with stakeholders, shaped Genie's strategic vision in designated retailers, resulting in sales growth. Leading cross-functional teams to ensure successful project execution, aligning company initiatives, enforcing timelines, and driving efficiency. Additionally, spearheading the sell-through of Genie products in retailers by providing creative recommendations for impactful product placement and promotions, maximizing revenue and market reach. Expertise in communicating insights to key decision-makers contributed to shaping the business's future and developing deep subject matter knowledge of assigned accounts, enhancing strategic decision-making and resource allocation.