José Fidalgo Email and Phone Number

In charge of marketing strategy for Cadillac portfolio (XT4, XT5, Escalade and All New LYRIQ) and marketing electric strategy for new EV products, focused on increase market share, sales, awareness and consideration for the brand. Responsible of: - High product knowledge, initial content for Mexico definition - Positioning in the market segment vs. competitors - Value analysis vs key competitors- Price and incentives definition- Commercial offer definition each… Show more In charge of marketing strategy for Cadillac portfolio (XT4, XT5, Escalade and All New LYRIQ) and marketing electric strategy for new EV products, focused on increase market share, sales, awareness and consideration for the brand. Responsible of: - High product knowledge, initial content for Mexico definition - Positioning in the market segment vs. competitors - Value analysis vs key competitors- Price and incentives definition- Commercial offer definition each month- Implementation of seasonalities over the year- Advertising campaign follow up- Launches and product placement Show less

In charge of the CRM strategy for General Motors (Chevrolet, Buick, GMC and Cadillac) - CRM & creative agencies management - Implementation of new CRM platform (Adobe) - Development of KPI strategy for each campaign, focused on increase conversion rates

Responsible for advertising about Certified Service brands: Chevrolet, Buick, GMC and Cadillac.Leads media agencies (Creative agency, media and CRM / digital).Successful launch of more than 13 advertising campaigns.Assists more than 152 dealerships across Mexico.Develops and implements strategies to increase CRM. Leads advertising strategies with agencies for Aftersales products launches.Lead successful migration of Certified Service webpage new platform, increasing a… Show more Responsible for advertising about Certified Service brands: Chevrolet, Buick, GMC and Cadillac.Leads media agencies (Creative agency, media and CRM / digital).Successful launch of more than 13 advertising campaigns.Assists more than 152 dealerships across Mexico.Develops and implements strategies to increase CRM. Leads advertising strategies with agencies for Aftersales products launches.Lead successful migration of Certified Service webpage new platform, increasing a least 50% of visits into the webpage.Optimization of advertising budget.Develops and implements new strategies to reduce the impact of Covid-19 in advertising budget.Develops new strategies as a result of benchmarking and data analysis from our competency. Show less

Responsible for GM production Studio.Lead successful videos to train GM Dealerships across Mexico.Planned strategically all studio activities to meet required projects for VSSM, CCA, Manufacturing complexes, safety, legal, finance, HR, etc.Worked closely with GM Corporate University USA.Assist training department from all Dealerships across Mexico.Oversee production, scrips and editions for more than 100 videos.Oversee all video shootings for Managers, Directors and MEC… Show more Responsible for GM production Studio.Lead successful videos to train GM Dealerships across Mexico.Planned strategically all studio activities to meet required projects for VSSM, CCA, Manufacturing complexes, safety, legal, finance, HR, etc.Worked closely with GM Corporate University USA.Assist training department from all Dealerships across Mexico.Oversee production, scrips and editions for more than 100 videos.Oversee all video shootings for Managers, Directors and MEC Members.Successful implementation of Quality System into GM Corporate University obtaining the certification ISO 9000.Collaboration and implementation of first video channel on demand for GM Dealerships, “GM Media Box” Achieving 8,000 views in first year. Show less

Producer of live broadcast.Production assistant in Corporate spots and advertising.Production, revision and publishing of more than 70 e-learning videos for GM Dealerships.Actively participation into transformation from "GM training" to "GM Corporate University".

Generated in a weekly basis proposals of content to the section “Gente”.Improved section “Gente”, achieving more impact in subscribers.Analysis of the functionality and content distribution of the mobile application for Reforma App subscribers.