P/L responsible for the ESSVE business in Sweden (Retail and Prefab) and a member of the group management team. Leading a great team of key account managers, the Swedish sales manager and the Nordic customer service manager.ESSVE Sweden sells fastening to the major Swedish retailers for roughly 400 MSEK.Managing director for ESSVE Sverige AB.

Ejendals is a Swedish company, founded in 1949 in Leksand, specialised in developing, manufacturing and marketing premium quality safety products that protect both hands and feet. Our brands are Tegera® and Jalas®.As Sales Excellence Director I was responsible for sales excellence including CRM and sales support coordination. Together with my team we were setting up and running a sales excellence program including a full training program and sales development initiatives to improve efficiency and harmonize way of working. In my role I reported to the CCO and supported the global sales organisation of more than 200 people. I was also involved in several projects and processes involving product development, supply chain planning etc.

I lead the development of a new business area. My accountabilities included creation and implementation of go to market and channel strategies and setting up distribution. I built and managed a partner network and cared for sourcing and collaborative development. Together with our team we also built and launched SSAB's first webshop front-end.

Responsible for development and implementation of the global marketing strategy, KPIs and social media strategy. Working with development projects to change perspective and way of working, involving web site traffic growth, marketing ROI, lead generation, market development, sales development, customer experience etc.

Part of Group strategy and business development, general tasks included working with the yearly Group strategy, help preparing board meeting materials etc.Most important business development projects:Had a central role for about a year in the successful Integration Management Office connected to the Rautaruukki acquisition in 2014.Led sales development projects focusing on how to develop sales models and sales efficiency and involving a majority of the division's salesforce.

Responsible for marketing and market development and a member of the management group; Lead generation (events, CRM process etc.), Market analysis and Marketing strategy, Websites (SEO, SEM, content, layout etc.), Customer references, Marketing material, Customer events, Customer communication, Social media etc.

Project leading Supply Chain Optimization projects at major Nordic companies in the manufacturing industry. Focusing on Factory Planning.