- Cultivates and manages strong client relationships through effective communication and trust-building.- Leads and mentors a cross-functional team of 8 marketing strategists, driving the execution of organic and paid social media campaigns, as well as CRM management across email, SMS, and push notifications and SEO.- Develops direct-to-consumer marketing programs for quick-service restaurants, retail and CPG brands, including Lesser Evil, Jugo Acai, The Briar Group, Oola Bowls, Kelia, St. Thomas Restaurant Group, and Master of Mixes. - Increased Lesser Evil’s organic SEO traffic by 97% MOM and boosted organic purchases by 49% MOM by developing and implementing a data-driven SEO content strategy focused on targeted keywords.- Develops and executes comprehensive marketing strategies for CPG clients, driving brand equity and increasing market share through multi-channel campaigns, including digital, social, and partnership marketing.- Led cross-functional teams in overseeing go-to-market campaigns for new products, such as Archies Energy Drink, identifying channel opportunities, and using data insights to inform strategy and execution.- Manages client digital marketing budgets effectively, ensuring resource allocation balanced top-line growth and bottom-line performance while delivering a strong ROI on marketing initiatives.- Fosters and manages strategic partnerships with social media influencers, media, pr and stakeholders, expanding brand presence and creating long-term growth opportunities for clients.

- Developed and executed a sales and marketing strategy for Boveda, a CPG company with a presence in over 90 countries, resulting in the generation of 1,000+ leads and a 27% increase in sales conversion rates.- Led a cross-functional marketing team of 15 in managing all aspects of integrated marketing campaigns through CRM, customer journey mapping, and social media, ensuring alignment with overall brand strategies.- Worked in partnership with Product Development to launch new CPG products globally, ensuring cohesive brand messaging and market alignment throughout the product life cycle.- Oversaw the successful migration of CRM systems, enhancing data utilization and lead generation through the development of landing pages, marketing & sales enablement email campaigns within Hubspot. -Collaborated closely with wholesale partners to produce compelling case studies, documentaries, and PR materials that effectively communicated brand value and drove customer engagement.-Collaborated with sales and product teams to align marketing efforts with business goals, supporting product launches, and driving distribution and revenue growth.

- Co-founded an award-winning woman-led start-up marketing agency. - Increased top line revenue by 50% Y.O.Y in 2020 and was instrumental in developing business development strategies, hiring, and managing business development teams and closed enterprise deals. - Over a two year period, I increased revenue from $0 to $2 million. - Led the agency to win an Internet Advertising Award for best ad campaign for a CPG CBD consumer brand in 2021 and won the Hermes Creative Gold Award for E-Commerce Web Design in 2020.- Over a 2 year period I brought on 100+ new client accounts by generating qualified b2b leads, speaking at conferences, on podcasts and webinars, and implementing a digital b2b lead generation strategy. - Over the course of 3 years I spoke at 15+ conferences across the country, and on 20+ podcasts/webinars about innovative marketing marketing solutions in an emerging market.- Worked closely with food & beverage clients and project managed website builds, Email, SMS, social media, advertising, and SEO strategies. - Led brand strategy for CPG brands & retail by developing go-to-market plans, crafting creative briefs, and collaborating cross-functionally with digital marketing teams to ensure successful execution.Co-founder of an award-winning women-led digital marketing start-up agency headquartered in the Boston area. CCG has client partnerships nationwide, and internationally in Canada, Mexico and Europe. Ranked as one of the top 25 cann digital marketing agencies in the U.S by Strain Insider and also took home the 2020 Hermes Creative Award for CPG CBD E-commerce Web Design and Development, as well as, the Web Marketing Association award in 2021 for Advertising Online for a CBD Consumer Brand.

- Drove client acquisition, closing over 10 new accounts in the first year and generating $500,000+ in recurring revenue for the digital agency.- Managed comprehensive marketing initiatives, including social media, SEO, and web design projects.

- Successfully launched over 20+ clients websites by project managing web strategy, design, development, SEO, and quality assurance across various industries, including food and beverage, retail & restaurants.- Lead SEO initiatives for 20+ clients by conducting keyword research, implementing technical SEO optimizations on websites, crafting title tags and meta descriptions, and analyzing Google Analytics data to assess organic SEO performance.- Lead social media marketing for 20+ clients including strategy, content creation, content scheduling, and influencer management - Developed and executed organic and paid digital marketing campaigns while managing the digital marketing budget, project timelines, and overall project management. Analyzed campaign performance using Google Analytics and provided recommendations for improvement across social media, SEO, CRM, email, SMS, and advertising channels.

- Strategized and oversaw digital campaigns for clients as the primary account manager.- Drove customer acquisition growth through effective social media spend.- Managed both paid and organic social media strategies, including setup, testing, optimization, and reporting.- Developed the agency's social media offerings and established a dedicated department.- Interviewed, hired, and managed two team members within the department.

Responsible for online & offline brand development of AE brand and 10+ sub brands, including the largest and #1 ranked campus dining program in the country. Hired, trained, and managed marketing team of student interns and executed brand marketing campaigns which included managing contract graphic designers and leading the creative direction of print and digital assets. Utilized market research, surveys, and social media analytics to quantify tactics that generate sales. Selected Achievements:- Raised $10K for local foodbank, while serving as UMass Dining 5K Project Manager and spokesperson.- Published article in Boston Globe “UMass Students Break New Ground in Sustainability” and awarded with White House “Campus Champion of Change” for local food sustainability initiative.

Co-founder of the nationally recognized UMass Permaculture Initiative. Co-organizer of the annual "UMass Permaculture Your Campus Conference"Fundraised for annual conference.• Co-founded and co-organized three annual Permaculture Conferences.• Developed and executed marketing strategies to win the White House Champion of Change Challenge and met President Barack Obama. Leveraged social media and digital marketing to raise over $10,000.• Recognized as Female Leader Award “Nationwide Search Recognizes Female Leaders in Sustainability”.• Work has been featured in: The Boston Globe, The Hampshire Gazette, New York Times, White House Blog and more.