Cohost of the Prime Life PodcastClubhouse reporter on News for the AgesShareholder in the businessHere are a few sample episodes from our podcast:

Education Services Marketing AdvisorTapping into over 15 years of results-driven marketing and management experience focused on the for-profit education market. - Oversee the development and implementation of recruitment marketing strategies across all media channels- Assist with launching programs into the education market- Create marketing strategies to successfully recruit and retain studentsEducation Marketing Client Work:Huntington Learning CentersStudent Research FoundationClassrooms IncOne Day UniversityStraighterLine (former employee)Kaplan Test Prep (former employee)Other Clients include:ComeetSpecialty Metals Smelters and RefinersMasterworks.io, New York, NY Establish customer acquisition strategy for multi-channel program. Implement test and learn methodology to improve CPL and CPA for a FinTech startup establishing the first stock market for fine art. • Manage $6MM annual media budget• Establish media relationships and negotiate media plans with industry leading sites and publishers• Define target audience and key messages to drive media ROI• Monitor and optimize all media performance to CPA targets• Conduct A/B testing to determine optimal messaging strategy• Create daily and weekly reporting structure to measure KPIs • Manage all self-serve media placements (Google Adwords, Facebook, Instagram, Twitter, Outbrain, Taboola, LinkedIN)• Analyze marketing funnels for site optimization opportunities #fintech, #edtech, #consulting, #digitialmarketing #educationmarketing

Kettle helps companies navigate the changing way we work including hybrid HQ, remote, and flexible working models.If there is one thing I love it is a good business disruption. I've been lucky to be part of the founding team of disruptive companies in the past. Currently, I am heading into the Future of Work revolution with an amazing team and a product that can't be beaten. Let me introduce you to Kettle, the one company that has figured out hybrid workspace management and what it means to your company. This is more than desk booking, vaccine verification, and check-in tracking. The platform is about helping your company set flexible policies and putting hybrid workspace management in the hands of the various groups who do the work. Yes, you get tons of analytics, flexibility, and all the bells and whistles you would expect but with an easy-to-use platform and white-glove onboarding process.All roads lead to hybrid. How you navigate hybrid workspace is a big question. The wave we are riding:- 90% of companies are going to go to some form of hybrid workplaces- 93% of employees want to spend some time in an office - 49% of employees will quit if forced to return to the office 5 days a week- 69% of CEOs plan to downsize their office footprintOf course, if you want to see the platform behind the marketing guy's "hype" let's do it... I invite you to:🚶 follow me here on LinkedIn📧 connect with me via email🗣 set up a chat to discuss how we can help your company with hybrid work🎙 find a time to record a video with me, or🎞 join the team on a webinarWe haven't met a company we can't help and almost everyone who sees the platforms has that "ah-ha" moment - "this is exactly the sort of solution we need".Are you ready to join the hybrid workplace revolution? Let's talk.

Assisting Israeli Tech Startups with their growth and expansion in the US. Including fundraising and Venture Capital, business development (sales), and marketing.To date, we have over two dozen companies engaged with us across a variety of industries. The companies have products and services in the following areas:• Health Tech / Med Tech • Ag Tech (agriculture)• Ad Tech • Ed Tech • Fin Tech• Real Estate Tech• Consumer Tech• Cyber Tech • Travel • AI / Machine Learning

Creating and implementing marketing programs for a disruptive new on-demand gas delivery service (based in Miami, FL). - Doubled sales and revenue in less than 5 months- Set up customer acquisition programs and models- Implemented marketing automation tools and programs- Created business reporting and KPIs for founders to use during investment pitches

Mentor and assist Edtech startups with their go to marketing plans and strategies.Assist with tacktical marketing efforts and optimization.Connect CEOs and founders with marketing partners and industry contacts.

Set up integrated inbound marketing programs to drive leads for internal sales team. Create marketing programs to support the B2B2C marketing efforts and our partner's success. Launched a disruptive health tech startup in a highly competitive and regulated marketplace.• Generated 30% month over month traffic and lead growth through multimedia content marketing efforts• Created event marketing strategy and plans resulting in 400% lead growth• Positioned the brand across industry media outlets and coordinated media placements for CEO• Launched annual user conference for customers and prospects• Established product branding and communications programs for 50 company partners

Implement full stack marketing programs across digital and offline media including search, social, content, influencer, referral, affiliate, remarketing, web, mobile and offline media to drive customer acquisition and engagement efforts to promote the job search app and hiring platform.• Drove 465% year over year user growth, 360%-member growth and over 3 million monthly page views• Increased conversion by 54% though test and learn methodologies• Prepared marketing budgets and ROI for monthly staff and investor meetings• Initiated app download efforts driving top 10 rankings on the iTunes platform• Head up all growth marketing efforts to drive business objectives and exceed investor projections• Test and onboard new media partners to expand media mix and limit marketing risk

Business closed.Introduce and launch a new social media platform for online memorials. Oversee the day-to-day operations and technology development process including all budgeting and projections. Build revenue generation models to provide financing for a self-sustaining business.• Launched Facebook, iOS and Android versions of the Sanctri App• Lead team of 3 full-time and 6 freelance employees/contractors• Presented updates and status reports to investors and board of directors• Coordinated fundraising initiatives with VC and Seed investor communities• Established partnerships with industry and non-profit organizations• Grew user base by 50,000 members at a blended cost per user acquisition of $1

Founding Head of Marketing (employee #3) responsible for early-stage growth. Established and built out all branding and marketing activities for a for-profit education start-up. Helped define brand, message, and key drivers for new revolutionary education category. Served as senior team member presenting marketing efforts, findings and proposals to the board of directors. Focused on multichannel marketing and data driven marketing efforts resulting in lower than budgeted cost per acquisition and delivered budgeted goals of 250% year-over-year sales.• Led team of 5 full-time and 7 freelance employees• Applied search engine optimization (SEO) strategies driving free, organic traffic with a value of $88,000 and generating in 50% of monthly revenue• Built an affiliate marketing program driving 20% of the company’s ecommerce monthly revenue • Led cross channel PR efforts including 50 partnerships announcements and 6 product launches • Launched 35 academic partner relationships consisting of a multimedia marketing program• Created video marketing efforts with over 300 new videos and over 370,000 views to create brand awareness, deepen engagement and improve conversion for top selling online courses• Orchestrated 15 B-B and B-C co-branded corporate partnerships and promotions including all supporting collateral• Implemented brand awareness and content marketing strategies resulting in page 1 search rankings for over 400 keyword phrases• Introduced test and learn marketing strategies driving traffic and conversions (lead generation and ecommerce)• Managed best of breed vendors (content, ad networks, ppc, creative, media)• Optimized online sales and lead generation funnels through marketing automation programs• Managed corporate presence at trade shows, conferences and college fairs• Launched and recruited participants for Professor Direct an affiliate program for teachers to earn extra money by converting course materials to online educational format

In this role, Mr. Katz is responsible for creating the marketing vision and strategy that drives the University's growth. With a focus on testing and data analytics, Mr. Katz brings methodology and accountability to the University's marketing programs and has played a major role in the development of these programs.

Responsible for the Direct Marketing team consisting of fulfillment, database, analytics, direct mail and email marketing strategies. Led cross business taskforce to identify lead growth, data quality issues and lost revenue opportunities. • Accountable for a $3.7MM marketing budget and more than 150 direct mail and 600 email campaigns a year• Developed and implemented integrated communication strategies which lead to 7% year over year increase in conversion, resulting in over $20MM in revenues• Generated $500,000 in supplemental revenues through partnerships and list exchanges• Secured $750,000 in marketing expenditures at no cost to the company• Provided client services to 6 product groups, 11 regional marketing directors and 150 centers• Identified $200,000 in fulfillment and marketing cost savings • Supported 150 centers across the US and Canada with local marketing efforts

Responsible for creating and managing database marketing and CRM program strategies for the agency’s clients including Intel, NASDAQ, Nestle, Volvo, Harris Direct, Philips electronics and New Balance.

Responsible for developing marketing strategies and managing the operations to support direct response programs including TV, Print, Direct Mail and Internet marketing for the PaineWebber and Upjohn/Rogaine accounts.