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Josef Katz Email & Phone Number
Chief Marketing Officer
at
JLIC (Jewish Learning Initiative on Campus)
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Marketing Officer
Location
New York City Metropolitan Area, United States, United States
Company size
Who is Josef Katz? Overview
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Quick answer
Josef Katz is listed as Chief Marketing Officer at JLIC (Jewish Learning Initiative on Campus), a company with 43 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Josef Katz.
Josef Katz previously worked as Director Marketing and Communications at Jewish Learning Initiative On Campus (Jlic) and Advisor & Podcast Host at Coverright. Josef Katz holds Ba, Communications from Queens College.
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JLIC (Jewish Learning Initiative on Campus)
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Profile bio
About Josef Katz
Why Direct Maestro?Years ago I worked for a subsidiary of a Fortune 100 company and ran all direct response marketing for the organization. At the time we were growing fast (20%+ MoM) and the direct marketing efforts were a big driver in our success. One of my co-workers gave me the nickname, Direct Maestro, and it stuck with me for years. I am still a huge fan of direct-response marketing strategies and principles. I believe they apply to many digital efforts as well. IMO too many companies overlook good ole fashion direct marketing principles and tactics in favor of the flavor of the month/hot marketing tactic. It is time to get back to the basics... Ask me how I can help your organization utilize one of the best keep marketing secrets to grow your business.A bit more about me:As a "Startup Marketing Guy" I help early-stage companies go from unknown to well-known. I am a senior-level marketer with agency and client-side experience in building brands for B2B and B2C companies. I am experienced with results-driven marketing efforts across mobile, digital, and “traditional" marketing strategies. My specialty is in driving customer acquisition and revenue for early-stage startups while building marketing funnels and processes for the growth stages of any company. Marketing Executive (CMO, SVP) | Startups | Growth Marketing | Digital Marketing | Customer Acquisition | Education MarketingCo-host of PrimeLife PodcastCo-host of Breakfast with an Investor seriesGive me a buzz to chat all things marketing, startups, or agetech.Josefkatz@gmail.com201-921-3292
Current workplace
Josef Katz's current company
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Jlic (Jewish Learning Initiative On Campus)
21 roles · 9 years
Josef Katz work experience
A career timeline built from the work history available for this profile.
Director Marketing And Communications
Current
Oct 2023 - Present
Advisor & Podcast Host
CurrentCohost of the Prime Life PodcastClubhouse reporter on News for the AgesShareholder in the businessHere are a few sample episodes from our podcast:
Apr 2023 - Present
Head Of Marketing
Feb 2022 - Apr 2023
Partner
Current- Education Services Marketing AdvisorTapping into over 15 years of results-driven marketing and management experience focused on the for-profit education market. - Oversee the development and implementation of.
- Manage $6MM annual media budget
- Establish media relationships and negotiate media plans with industry leading sites and publishers
- Define target audience and key messages to drive media ROI
- Monitor and optimize all media performance to CPA targets
- Conduct A/B testing to determine optimal messaging strategy
2017 - Present
~9 yrs 5 mos
Head Of Marketing
Kettle helps companies navigate the changing way we work including hybrid HQ, remote, and flexible working models.If there is one thing I love it is a good business disruption. I've been lucky to be part of the founding team of disruptive companies in the past. Currently, I am heading into the Future of Work revolution with an amazing team and a product.
Aug 2019 - Feb 2022
Marketing Advisor
Jun 2016 - Mar 2021
Partner
- Assisting Israeli Tech Startups with their growth and expansion in the US. Including fundraising and Venture Capital, business development (sales), and marketing.To date, we have over two dozen companies engaged with.
- Health Tech / Med Tech
- Ag Tech (agriculture)
- Ad Tech
- Ed Tech
- Fin Tech
Sep 2017 - Jan 2021
Member Of The Marketing Advisory Committee
Nov 2015 - Oct 2020
Marketing Advisor
Creating and implementing marketing programs for a disruptive new on-demand gas delivery service (based in Miami, FL). - Doubled sales and revenue in less than 5 months- Set up customer acquisition programs and models- Implemented marketing automation tools and programs- Created business reporting and KPIs for founders to use during investment pitches
Aug 2017 - Mar 2018
Advisor Edtech Accelerator Startups
Mentor and assist Edtech startups with their go to marketing plans and strategies.Assist with tacktical marketing efforts and optimization.Connect CEOs and founders with marketing partners and industry contacts.
Nov 2015 - 2018
Chief Marketing Officer
- Set up integrated inbound marketing programs to drive leads for internal sales team. Create marketing programs to support the B2B2C marketing efforts and our partner's success. Launched a disruptive health tech startup.
- Generated 30% month over month traffic and lead growth through multimedia content marketing efforts
- Created event marketing strategy and plans resulting in 400% lead growth
- Positioned the brand across industry media outlets and coordinated media placements for CEO
- Launched annual user conference for customers and prospects
- Established product branding and communications programs for 50 company partners
Jul 2016 - Aug 2017
Member
Email Marketing Roundtable
Jun 2004 - 2017
Marketing Director
- Implement full stack marketing programs across digital and offline media including search, social, content, influencer, referral, affiliate, remarketing, web, mobile and offline media to drive customer acquisition and.
- Drove 465% year over year user growth, 360%-member growth and over 3 million monthly page views
- Increased conversion by 54% though test and learn methodologies
- Prepared marketing budgets and ROI for monthly staff and investor meetings
- Initiated app download efforts driving top 10 rankings on the iTunes platform
- Head up all growth marketing efforts to drive business objectives and exceed investor projections
Jul 2014 - May 2016
Cmo & General Manager
Sanctri
- Business closed.Introduce and launch a new social media platform for online memorials. Oversee the day-to-day operations and technology development process including all budgeting and projections. Build revenue.
- Launched Facebook, iOS and Android versions of the Sanctri App
- Lead team of 3 full-time and 6 freelance employees/contractors
- Presented updates and status reports to investors and board of directors
- Coordinated fundraising initiatives with VC and Seed investor communities
- Established partnerships with industry and non-profit organizations
Dec 2013 - Aug 2014
Senior Vice President, Marketing
- Founding Head of Marketing (employee #3) responsible for early-stage growth. Established and built out all branding and marketing activities for a for-profit education start-up. Helped define brand, message, and key.
- Led team of 5 full-time and 7 freelance employees
- Applied search engine optimization (SEO) strategies driving free, organic traffic with a value of $88,000 and generating in 50% of monthly revenue
- Built an affiliate marketing program driving 20% of the company’s ecommerce monthly revenue
- Led cross channel PR efforts including 50 partnerships announcements and 6 product launches
- Launched 35 academic partner relationships consisting of a multimedia marketing program
Jan 2010 - Jan 2014
Vice President, Marketing
In this role, Mr. Katz is responsible for creating the marketing vision and strategy that drives the University's growth. With a focus on testing and data analytics, Mr. Katz brings methodology and accountability to the University's marketing programs and has played a major role in the development of these programs.
Aug 2006 - Feb 2010
Ethics Operating Committee Member
Dma
Nov 2005 - Dec 2009
Executive Director Integrated Marketing
- Responsible for the Direct Marketing team consisting of fulfillment, database, analytics, direct mail and email marketing strategies. Led cross business taskforce to identify lead growth, data quality issues and lost.
- Accountable for a $3.7MM marketing budget and more than 150 direct mail and 600 email campaigns a year
- Developed and implemented integrated communication strategies which lead to 7% year over year increase in conversion, resulting in over $20MM in revenues
- Generated $500,000 in supplemental revenues through partnerships and list exchanges
- Secured $750,000 in marketing expenditures at no cost to the company
- Provided client services to 6 product groups, 11 regional marketing directors and 150 centers
Jun 1996 - Aug 2006
Director, Data Strategy
Responsible for creating and managing database marketing and CRM program strategies for the agencys clients including Intel, NASDAQ, Nestle, Volvo, Harris Direct, Philips electronics and New Balance.
Jan 2001 - Jun 2002
Senior Consultant
Responsible for developing marketing strategies and managing the operations to support direct response programs including TV, Print, Direct Mail and Internet marketing for the PaineWebber and Upjohn/Rogaine accounts.
Apr 1994 - May 1996
2 education records
Josef Katz education
Ba, Communications
Queens College
Study Abroad Program
Bar-Ilan University
FAQ
Frequently asked questions about Josef Katz
Quick answers generated from the profile data available on this page.
What company does Josef Katz work for?
Josef Katz works for JLIC (Jewish Learning Initiative on Campus).
What is Josef Katz's role at JLIC (Jewish Learning Initiative on Campus)?
Josef Katz is listed as Chief Marketing Officer at JLIC (Jewish Learning Initiative on Campus).
Where is Josef Katz based?
Josef Katz is based in New York City Metropolitan Area, United States, United States while working with JLIC (Jewish Learning Initiative on Campus).
What companies has Josef Katz worked for?
Josef Katz has worked for Jlic (Jewish Learning Initiative On Campus), Jewish Learning Initiative On Campus (Jlic), Coverright, Solomon Consulting Group, and Kettle.
How can I contact Josef Katz?
You can use AeroLeads to view verified contact signals for Josef Katz at JLIC (Jewish Learning Initiative on Campus), including work email, phone, and LinkedIn data when available.
What schools did Josef Katz attend?
Josef Katz holds Ba, Communications from Queens College.
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