Ignacio Barraza Email & Phone Number

San Miguel Chapultepec I Sección, Ciudad De México, Mx

Seattle, Wa, Us

Seattle, Wa, Us

México, Distrito Federal, Mx

I lead the Product, Tech, and Business Strategy team at Tomiin, a new digital payments/banking platform from Banco Azteca aimed to digitalize micropayments in Mexico. My team is responsible for developing a long-term product roadmap, identifying areas to drive top-line growth, and serving as acting product managers for the initiatives aimed at merchants and small businesses. Core responsibilities include:- Product Strategy: Identify new opportunities and build data-driven business cases, drive planning, and roadmap prioritization decisions.- Product Management: Lead product initiatives from inception to shipping.- Performance Management: Own all key business metrics and drive growth + monetization through active performance management.- Deployment and monetization: Develop the deployment strategy for platform growth and engagement to ensure top-line growth.

México, Distrito Federal, Mx

Responsible to lead the digital transformation efforts for the bank's clients and products across 1,800+ branches.- Designed the implementation recruitment and training process for the activation model in the physical branches.- Migrated 5+ million bank customers to the app and digital channels. - Grew the credit disbursement through the app, reaching 30% of the total credit disbursement.- Manage a team of 900+ people in 704 branches.

San Francisco, California, Us

Responsible for leading the expansion and operation of the platform in the south region of Mexico.- Managed 5 activation centers in 5 different cities in the south of Mexico.- Launched 3 cities: Villahermosa, Campeche and Cancún.- Improved user experience by reducing waiting times, from 40 min to 10 min, and streamlining processes in the region's activation centers increasing driver activations and satisfaction levels.

Cuauhtémoc, Ciudad De México, Mx

Responsible for leading the strategy and operation of the communications towards customers in the 8 countries where Linio operates.

Cuauhtémoc, Ciudad De México, Mx

Responsible for leading the operations in customer service in Mexico- Designed and implemented a working cells structure achieving a cost reduction of 10% and increased of 3x in agent productivity with regards of 2014- Implemented a customer first program to raise the NPS level up to 60

México, Cdmx, Mx

Responsible for leading the strategies and project operations for the firm. Developing new commercial capabilities for clients in different industries by designing and implementing relevant strategies, systems and training.- Designed a strategic sales force restructuring for a national manufacturing company lowering costs by 20% and increasing sales 5% over budget.- Developed a sales training program for the elite sales force of a security systems company, achieving an increase of 4x in productivity and 127% in sales over the traditional force.- Designed and Implemented the account management system for two country zones of a CPG company achieving a 40+% of growth in sales over 2013

Zürich, Ch

iCat Fellow at Por ti, Familia (PTF). PTF is a for profit company that offers comprehensive high quality affordable healthcare in less advantaged communities in Peru. In charge of managing the pharmacy operations and the supplier relations, aiming to develop the procurement and logistics department.- Developed a product mix of branded and generic medicine to standardize the offer achieving 18% in revenue increase and 11% increase in profitability per month.- Created and implemented the “Doctorsoles” loyalty program, resulting in doubling the average ticket within the program participants vs. the non-participants- Helped develop an alliance with Novartis Biosciences in Peru to establish an infusion center for their osteoporosis medication potentially benefiting 16,000 patients a year in the BoP market.- Wrote a case study about the healthcare industry in Peru with the cooperation of Georgetown University faculty members.

Cambridge, Ma, Us

Developed a research study to identify business development opportunities to fund and deploy projects for kids with disabilities in USA, Mexico and Africa.

Responsible for redesigning and applying a survey for the readership of the newspaper to compare its results with the 2010 census to create a Profile of the Hispanic Community in New England. This report will be used by the marketing department to:- Identified new business expansion opportunities and revenue streams for the newspaper.

Boston, Ma, Us

Researched and created the financial profiles of the major investing entities in the Mexico, with aims to provide information for the development of an investor relationship strategy for the country's biggest autonomous, social service entity that provides mortgage loans to workers, and manages the biggest pension fund in Mexico.

México D.F., México D.F., Mx

Responsible for developing and leading the implementation of a lean manufacturing initiative in the warehousing system, comprising a change in the management philosophy and business processes. Managed economic and manpower resources to deliver on time and satisfactory results during the project. Assured the quality of the parts stored and lowered the total operating cost of the warehouse in the cement plant of Ramos Arizpe. - Identified $200K of discarded inventory and over $150k of spare parts not recorded in stock inventory.- Designed a user-friendly warehouse organizing materials reducing the search time in half. (20 minutes to 10 minutes).- Reduced warehouse operating costs by more than $250K in the Ramos Arizpe plant using a 5 S System. Ramos Arizpe was the first plant in the Holcim Group to implement such a system.

México D.F., México D.F., Mx

Responsible for maintenance, supply and spare parts management for the cement industry. Planned maintenance activities and managed resources improving the maintenance KPI’s. Conducted vibration analysis, collected and analyzed data to prevent or diagnose equipment failure. Recommended courses of action to prevent future negative effects in the operation of the plant. Successfully managed and trained a team of mechanics.- Created the program of “Waste Materials Management” for the plant, negotiating with suppliers and documenting the processes of the program.- Achieved earnings with the program of over $100k for the sale of scrap metal and other waste materials in 2008 and 2009.

Responsible for developing proposals to improve the business with the use of several tools such as multiple studies, balanced scorecard and process mapping. Identified areas for process improvement as well as opportunities to improve the profitability of leading companies in industries such as construction, insurance, and food and beverages. - Achieved an increase in sales by 70%, over the previous year results, by identifying new business development areas and implementing a sales force training program for a multinational construction company starting operations in Mexico.- Created a business development plan for a construction supplies company expanding operations to US.- Reduced time to process a new client subscription from an average of 40 minutes to 20 minutes, by re-engineering the operational procedures and reducing work duplication for one of the biggest insurance companies in Mexico.

México, D.F., Mx

Developed project proposals for clients to improve their business processes and profitability. Advised clients in industries such as construction, pharmaceutical, telecommunications and education.- Helped implement new ERP system re-engineering departmental processes and leading the implementation for a multi-national construction company.- Identified new business development opportunities for the sales force of a multinational pharmaceutical company.- Designed and implemented new processes to improve the customer service rating. Reduced work duplication and halved average customer waiting time for the biggest telecommunications provider in Mexico.- Designed and implemented a new marketing plan and sales force training program to increase sales for academic courses and certifications for a technical institute sponsored by the Construction Chamber of Mexico. Achieved a 100% increase in student intake over previous year results.

Danielson, Ct, Us

Trained to set up and start operations in a Mexican facility, training included production management, quality assurance, production scheduling and TQM to satisfy customer needs. - Completed the certification to be TS 16949 internal auditor.

Mba, International Management, Finance

Diploma, Design And Test Of Internal Combustion Engines.

Diploma, Design Of Automotive Parts With Focus On Chassis Design And Materials Selection.

Bachelor Of Science (Bs), Mechanical Engineering With A Minor In Industrial Engineering