Leo Rodriguez Email & Phone Number

Minneapolis, Mn, Us

-Developed first ever strategies for multiple enterprise initiatives by synthesizing first and second party data, crafting competitive analysis and insights, and inspired creatives resulting in clarity for enterprise objective, best in class experiences for guests and fueling our competitive edge. -Generated actionable insights for diverse audiences through clear, concise, and inspiring creative strategies and guided the creative process to ensure all deliverables are grounded in the needs and wants of the guest in multi-channel projects such as Pride, Mas Que, Holiday, and multiple Store Experiences.-Defined creative opportunities, align creative strategies and solutions across all media types, and collaborated with external agencies and partners to achieve business and marketing objects for multi-channel campaigns such as Mas Que and Black Beyond Measure.-Established pilot for global collaboration and implementation of strategy with Target India resulting in creating a precedent and best practices for future global teams and projects.-Led multiple Store Experience Marketing strategies inclusive of Black History Month, Pride, Mas Que and Seasonal Summer resulting in creating cross enterprise connections and compassionately highlighting guest designers, brands and the community within our stores. -Contributed to Target’s DEI efforts by authoring a thorough creative strategy for a Pro bono client that resulted in acquisition of new clients and growing marketing efforts and acumen.

Minneapolis, Mn, Us

-Lead team of 7 that planned and instituted several internal programs within the HLBC to build intentional reunions that build from each other throughout the year which resulted in an increase of event attendance and participation from our internal HLBC Members.-Authored our new Mission Statement (slides 3 &4 below) in both Spanish and English which resulted in a unified strategic lens for the council and its members.- Headed the logo redesign project by writing a task brief and collaborated with a designer to produce a dynamic system logo (slides 6 & 7) that allows for an evolution of the brand throughout time and resulted in an ease adaptation to ad-like objects for our internal Latino Heritage Month campaign.- Composed an internal team of creatives within the HLBC to create digital and print ad materials for Latino Heritage Month by leading the creative direction and implementation of the dynamic logo system.

Minneapolis, Mn, Us

As a Creative Project Manager, I oversee about 5-8 bodies of work that pertain to internal and external initiatives. In this role, I've worked with highly cross-functional team, external agencies, and creative teams to move forward with our enterprise goals.-Improved team outcomes for major multichannel campaigns (Black Beyond Measure, Más Que, Target Run) by mobilizing and managing the creative team and the deliverables for social, digital, print, radio, and broadcast video. -Lead initiatives within the scope of role such as managing timelines, communicating with external agencies and guide creative team while finding opportunities to expand the scope of my role such as participating in strategy and planning conversations.

Minneapolis, Mn, Us

-Interviewed 20+ Directors and Manager for internal research on Target Creative and the resourcing capabilities to develop a plan for intake and vetting projects and managing resources across the 300+ person studio. -Developed an understanding of the contractor process at Target and created a training documents for managers. -Executed a Skills Matrix exercise with 7 teams across the Target Creative Studio to develop data entries into our Mavenlink resourcing tool to create metrics for casting and assigning work. -Handled day to day maintenance on Mavenlink, a resourcing and project tracking tool, and created training videos on how to better utilize the tool.

-Developed strategies and designed external Mailchimp newsletter which reached 250+ active subscribers and resulted in an increase of ticket sales and brand awareness.-Provided a strategic lens and direction on the execution of social media, digital content creation, and consumer interaction to continue to foster our brand development.-Led a team of 20-30 volunteers and coordinated the production of our annual festival, OYE Fest, that resulted in a foolproof experience for 700+ attendees. -Planned and advertised bi-monthly events that were focused on increasing engagement and brand awareness within the Latinx community in Atlanta.

As the President of the International Student Associations Council at Georgia State University, I served as the voice for international students and the 15 international organizations inside and outside campus. -Chair all the meetings including general body meetings, committee meetings, and any meetings pertaining to International Student Association Council-Supervise the Executive Board which includes the Executive Vice President, Vice President of Mass Communication, Secretary/Treasurer and Web Master. -Lead and plan all bi-annual Retreats, service projects as well as head all major programming and planning of events and projects and head the Planning Committees as committee chair-Administer a budget of more than $68,000/year-Manage 15 Country Organizations under the Council and be responsible for their charters, events, and yearly budget-Lead and delegate responsibilities to the ISAC EXECUTIVE BOARD, and perform the duties that usually pertain to such an office.-Serve as a liaison and build org-to-org relationships to increase productivity and effectiveness

Atlanta, Ga, Us

As a work assistant, I managed our student's private information regarding financial statuses. -Manage the front desk and daily flow of approximately 150 student inquiries for counselors; manage counselor appointments, and reconcile schedule conflicts.-Trained in Oracle Fusion Middleware Forms Services where I process incoming financial status documentation and assist approximately 10 financial aid counselors with data entry, tracking, and other tasks.

Minneapolis, Mn, Us

As a Marketing Intern in the Packaging team, I was able to partake and influence the strategy behind 5 different categories through a combination of primary and secondary research. Conducted internal and external research on food and essentials categories to understand the structure, design, and voice of the package. Identified opportunities to utilize the packaging of Target’s Private Label Brands in ways to engage the consumer, add value to their purchase, and provide the necessary information for 5 different categories. Tested 3 hypotheses to gather data from 1600 Target shoppers about information needed on different category packaging.Provided a holistic recommendation that will impact 1000+ Private Label packaging.

Bethesda, Maryland, Us

Being part of MLT has helped the development of my professional life, and gained knowledge of professionalism. I have been exposed to industry partners and created a network of fellows to hone my interpersonal skills.- Served as the recruitment chair to increased the number of Georgia State applicants by hosting informational and workshop events for 60+ students to raise awareness of the undergraduate Career Prep program.- Excelled in case studies hosted by company leaders and intensive assignments such as a brand presentation to hone analytical, quantitative, and communication skills.- Participated in four seminars hosted by industry leaders, such as Deloitte, Target, LinkedIn, and Cargill.

Working in a video and photo studio, I was exposed to different techniques in video production and photo editing. I also gained skills in creating and recording films and found a love for videography. -Worked with Final Cut Pro X in editing video clips and produce approximately two to three, 60 to 120-minute long films a week.-Recorded approximately four monthly videos of family events such as weddings and quinceañeras.

Bachelor’S Degree, Marketing

General Studies, Alumni