LK Marketing Services specializes in engaging your audience with personalized, relevant messaging and providing you measurable ROI through internet microsites, landing pages, e-mail campaigns and direct mail. EXPERTISEWe have assembled a state-of-the-art database marketing solution and team of senior professionals driven by a passion for engaging audiences. "Our team of graphic designers, programmers and marketing specialists apply personalized marketing strategies seamlessly across multiple mediums – direct mail, email, social media and the internet microsites – to deliver you integrated personalized campaigns." MINDSHARE This means the RIGHT message to the RIGHT individual through the RIGHT channel. The result is increased mindshare, increased response and ultimately, increased sales. "We use customer data and proprietary personal URL technology to drive personalized and distinctive content to each of your target prospects. In addition to simple name personalization, we present relevant copy, graphic imagery, and even personalized offers to maximize engagement with each person." RESULTS LK Marketing's reporting arms you with real time access to actionable metrics. Campaign results for every campaign and channel; the Results Dashboard permits you to track the effectiveness of different creative executions, offers and customer segments."What differentiates us is our commitment to delivering highly-targeted campaigns that resonate with individual prospects in the most personal way. What will differentiate you is our ability to do this exceptionally well."LEADERSHIP As founder of LK Marketing, León brings over 21 years of leadership in sales and marketing. León's diverse background and command of both direct marketing and direct sales make him a valuable asset for LK clients. As a former corporate director of marketing, he knows first-hand the importance of delivering actionable marketing tactics that directly contribute to the bottom line.

Account Management, Strategy and Product development, focus on expanding penetration of small to midsized business sector through their Opportunity Knocks business unit. Responsible for campaign modeling, development of the PURL internet supported postcard marketing solution and Inside Account Management sales and servicing model.

Responsible for all aspect of client business development to include management of Market Research, Analytics, and Creative Services units for this 30mm full service direct marketing company specializing in high volume direct mail.

Responsible for directing all marketing activities for Wholesale lending Division to include product development, branding, email and web marketing, print advertising, collateral, internal communications and tradeshow planning and execution.

Responsible for planning and integration of marketing and cross-sales initiatives within Discover’s inbound call centers. Also responsible for implementation of Hispanic/Spanish language sales initiatives and development of supporting servicing infrastructures.

Developed Household’s Hispanic marketing initiative from initial market research, through development of a strategic plan, to execution of direct marketing and field sales initiatives. Also responsible for architecture of the dual language supporting servicing infrastructure. Developed HFCs centralized telesales unit and launched the industry’s first direct mail secured loan programs.