Grow X7 Monthly new subscribers, new revenue and installs YoY taking the app to the TOP 5 education apps in 2021 by installs and revenue. $7M Budget. Part of Leadership team. Built an in-house Growth Marketing Department (10 reports) covering:- Customer Lifecycle Management - CRM (Braze) - Performance Marketing (FB, Google Ads, Tiktok, ASA, ad networks)- Monetization (Pricing, in-app funnels, experimentation) (Firebase)- Seasonal Campaign & LiveOps- SEO, ASO, Social Media - Web Management- Video Marketing Generation

Sep 2020 - Present: Growth Consultant - www.marcopololearning.com April 2020 - Aug 2020: Head of Growth - www.taskworld.com Feb 2019 - Mar 2020: Head of User Acquisition - www.onjoyride.com

+10 direct reports. 10% MoM growth for 30 consecutive months managing a marketing budget of $6M/year. 2 financing rounds totalling $10M. Employee # 8• Build a highly efficient team of marketing professionals (Performance, Content, PR, Insights, Growth, Brand, Pricing…)• Ensure marketing KPIs are consistently met. - Sales & LTV/ CAC – Achieved positive ROI d0• Develop marketing plan and oversee its day-to-day implementation• Create and spread an enthusiastic brand message that resonates with our target demographic• Advise CEO on long–term strategy and positioning and assist in the elaboration of financial projections

Leading an outstanding team of 5 and managing a several million advertising budget, we showed double-digit growth YoY excelling both in paid & organic acquisition campaigns: • Bring PPC activities in-house: Adwords & Bing - 100% revenue growth YoY • Affiliate platforms (Tradedoubler & Commission Junction) | Mobile advertising (Adjust & Mixpanel) • Organic Traffic: Onsite-SEO, Web Management, PR & Content Marketing & SM• CRO Management: CRO Backlog, GA, Segmentation, A/B testing

Supporting both Performance Marketing & Product Teams, I crafted recommendations to optimize conversion funnel flows (Web&App):Traffic Segmentation AnalysisConversion Funnel Analysis: Performing analysis based on data from all available sources (DDBB, Google Analytics, usability tests, surveys…) to identify key areas of optimization for Product and Marketing teamsWeb Pages Optimization: Designing and Performing tests to improve conversion rates (Optimizely)

Running and optimizing paid search campaigns by Keyword Research, Copy Optimization, Content Network.Provide ad hoc & ongoing decision support to Management by engaging in data analysis and research.Analyze and optimize online marketing programs to achieve increase in high-quality leads.Create automated reports for measurement of web traffic and web analysis to be used by marketing in lead generation.Provide data, reports and conclusions from internal or external sources on our target groups and their behavior for marketing to be used in PR, market communication and lead generation.

International financial operation´s analyst (Trade Finance, Project Finance)Risk management.Credit proposals.

Market research, reports on trade fairs, sectorial analysis.Attendance at several trade shows from various commercial sectors.Coordination of the Spanish Pavilion at the “China Education Expo” and “Beijing International Book Fair” trade shows.

Online Marketing PlanningSponsored links (Google, Yahoo)Coordinating the departments involved in Business Development