As the Sales and Marketing Manager at Berria Bikes, I lead the development and execution of comprehensive sales strategies and marketing campaigns aimed at driving growth and enhancing brand visibility in the highly competitive cycling industry.

Business consultant bringing a fresh perspective to problem-solving, adopting innovative strategies that set us apart in the industry. We pride ourselves on introducing cutting-edge techniques that deliver exceptional results.

Gerson Lehrman Group (GLG) helps leading companies and investment firms learn more about current business issues by arranging interactions with members of the GLG Councils, a network of academics, scientists, industry practitioners, and other professionals worldwide. Client interactions with GLG Council Members include telephone consultations, in-person meetings, reports, and educational presentations

Corría el año 83 cuando un joven Ramon Escapa emprendía su viaje a la India, un viaje en bici donde descubrió una manera de viajar, de conocer y de vivir. A su regreso lo ve claro, tiene que hacer de su hobby su trabajo. Y así, en el año 84, abre en la carretera de Barcelona número 42 Bis de Sabadell, el Taller de Reparació Ramon Escapa, nace ESCAPA.La tienda ha pasado por diferentes ubicaciones y en el desarrollo del negocio ha estado siempre basado en una extraordinaria capacidad visionaria de su fundador que ha estado acompañado por su socio, Francisco López que se ha encargado de la ejecución y la operativa.El grupo Quadis ha adquirido en los últimos años diferentes tiendas de bicicletas (Escapa, Probike y Bicisport), lo que le posiciona potencialmente como el principal operador de retail de bicicletas en España Escapa aporta expertise y know how en el sector, gracias a la trayectoria de las diferentes adquisiciones y su trabajo profesional, cercano y muy personalizado.En la actulidad Escapa opera 7 tiendas, Barcelona (2), Girona, Sabadell y Madrid, Castellón y Tarragona con una superficie de venta y servicio aproximada de 10.000m2.

Founded by Julian Comet in 1886. Mr. Comet opened a bike repair shop in San SebastianFamily continued the legacy for several generations and has become one of the top distributors of bicycle parts and accesories in its market; Spain, France and Portugal as a part of Accell GroupAccell Group N.V. focuses internationally on the mid-range and higher segments of the market for bicycles and bicycle parts and accessories. The company has leading positions in the Netherlands, Belgium, Germany, Italy, France, Finland, Turkey, the United Kingdom and the United States. In Europe, Accell Group is market leader in the bicycle market measured in turnover. Accell Group’s best known brands are Haibike (Germany), Winora (Germany), Batavus (Netherlands), Sparta (Netherlands), Koga (Netherlands), Lapierre (France), Ghost (Germany), Raleigh and Diamondback (UK, US, Canada), Tunturi (Finland), Atala (Italy), Redline (US), Loekie (Netherlands) and XLC (international). Accell Group and its subsidiaries employ approximately 3,000 people in eighteen countries worldwide. The company has production facilities in the Netherlands, Germany, France, Hungary, Turkey and China. Accell Group products are sold in more than seventy countries. The company’s head office is located in Heerenveen (the Netherlands). Accell Group shares are traded on the official market of Euronext Amsterdam and are included in the Amsterdam Small Cap index (AScX). In 2017, Accell Group sold around 1.3 million bicycles and recorded profitable turnover of over € 1 billion. www.accell-group.com

El Gigante del Colchón, beds specialists chain operating 50 stores in Catalonia, Valencia and Madrid. The stores have an average floor space of 300 m2. www.gigantedelcolchon.com Beter Bed Holding is a European retail organisation that strives to offer its customers a comfortable and healthy night’s rest every night at an affordable price. The company does this via stores and its own webshops through the formulas:• Matratzen Concord, located in Germany, Switzerland and Austria.• Beter Bed, located in the Netherlands and Belgium.• Beddenreus, located in the Netherlands.• El Gigante del Colchón, located in Spain.• Literie Concorde, located in France.• Sängjätten, located in Sweden.The retail formulas ensure products of good quality, offer better advice than their competitors and always offer the best possible deal. Beter Bed Holding is also active as a wholesaler of branded products in the bedroom furnishing sector via its subsidiary DBC International. The international brand M Line is sold in the Netherlands, Germany, Belgium, Austria, Switzerland, Spain, France and in the United Kingdom. In 2016, the company achieved net revenue of € 411 million with a total of 1,206 stores. 66,4% of this figure was realised outside the Netherlands.Beter Bed Holding N.V. is a listed company and its shares have been included in the AScX Index of Euronext Amsterdam since December 1996.Tasks• Development and implementation of account plans for own stores, including a personnel plan and yield plan.• Development, management and adjustment of the strategy.• Provision of leadership, support, coaching and motivation to staff.• Sales and productivity's KPIs analysis.• Budgeting, design and establishment of different action plans regarding the achievement of the annual targets.• Controlling the budget.

Joined the Company as a Regional Manager seven years ago and was appointed as Sales Manager after 2.5 years and mid 2008 I took the maximum responsibility of the Spanish branch as the Country Manager IberiaFunctions: - Managing operations- Sales channels management, - Distribution and product strategies definition, - Marketing and promotional activities. - Key accounts - Own stores, shop in shop concepts and dealers management. High lights: - Set up of a national sales network, using different channels: Own stores, independent Distribution, strategic agreements with national network and implantation of direct management corners in “El Corte Inglés”.- Successful turnaround in Auping Spain despite tough market circumstances

Lectorship:• Marketing and Sales management• Business strategy • Business management• Marketing Márketing associated teacher at BBA and MBA Escuela Autónoma de Dirección de Empresas (EADE) (www.eade.es)Conferences:- Confederación de Empresarios de Andalucía- Universidad de Jaén- Universidad de Sevilla- Universidad de Granada- Consejería de Trabajo y Desarrollo tecnológico de la Junta de Andalucía- Facultad de Magisterio de la Universidad de Málaga.- Facultad de Dirección y Administración de Empresas de la Universidad Pedro de Olavide

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