Executive Vice-president. Ultra Laboratorios.• Responsible from the administration, financial and strategic planning on medium and long term.• Meeting the strategic, financial, and operating goals for the company.• Setting up company policies, strategies, short- and long-term goals.• Evaluating and monitoring market trends to ensure the timely development of new business initiatives• Maintaining good relations with, associations, governmental, institutions, and suppliers for the benefit of the company• Presenting innovative business strategies before the administration board and complying with the board’s agreementsJose Luis was the CEO and President of the board of Farmacias Benavides, with more than 1,030 stores all over the country and 97 years of history, Benavides is one of the most important drugstore chains in Mexico.In this role, Jose Luis reported to the board of stockholders.