Jose-Luis Vasquez is a leader at IDEA Public Schools, a high-performing and multi-state CMO on a quest to become the nation’s number one producer of college graduates. His work directly guides, drives, and stewards the organization’s brand promise, at scale, across diverse markets in four states and 11-regions.He currently leads IDEA’s College External Affairs work, setting vision, direction, and operating oversight for how the successful organization delivers on its mission of College For ALL through its ~15,000 alumni – scaling to 50,000 by 2030. His background is in the public & private sectors, broadly, and in management, education leadership, government, program scaling & strategy, marketing, and development, specifically. M I L E S T O N E S ➥ Lead the postsecondary outcomes vision for a network serving ~80,000 students and families across Texas, Louisiana, Florida, and Ohio. ➥ Engineered IDEA's alumni data & relationship management system on Salesforce in pursuit of the highest peer-benchmarked results in the college enrollment, persistence, completion, and career attainment space. Consequently, scaling supports from 5,000 to 15,000 alumni in 30 months when no peer organizations have an alumni affairs program or operation similar in size for comparison. ➥ Fueled & developed IDEA’s digital approach for scholarship fundraising, yielding $15 MM for our “To and Through” college strategy in private and unrestricted funding. ➥ Built and managed the matrix awarding process digitally across three-regions and 32 high schools for distributing $5 MM+ in funding directly impacting the outcomes of 300+ college stakeholders and 7,000+ seniors to ensure 100% (day-one) college matriculation, annually.➥ Transformed an internal giving campaign to secure $3.5 MM digitally amongst all-staff, yielding a 93% average participation rate, annually, growing the staff donor base from 4,000 to 12,000. ➥ Managed $16.5 MM in program and operating budgets, directly impacting high goal attainment, staff retention & promotions, and innovation to meet the demands of change, growth, and scale. ➥ Produced the official marketing & communications strategy for the external college work, resulting in (a) 5000% unique growth rate across multiple media platforms, annually, (b) supported organizational brand reputation via key rapid response media in undergraduate re-enrollment, persistence, completion, career, and current events, (c) annually amass on average 150,000 media impressions, (d) resulting in 95%+ relatively positive digital engagement.